What Google Threat Horizons Suggests To Businesses Using The Cloud

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What Google Threat Horizons Suggests To Businesses Using The Cloud

The Google Threat Horizons report is a document that should be consulted by those involved in cyber security. It gives valuable indications to make access to cloud resources more secure by indicating which areas are the most critical. Here’s what can be seen from the 2023 data

The Google Threat Horizons 2024 edition summarizes the most recurring threats and security issues affecting the cloud.

The data relating to 2023 tell of threats that have increased in number and sophistication. This provides an overview of the cloud security provided by those like Google, who occupy a significant role in the market. Knowing the evolution of the most recurring threats and knowing how to overcome the problems they cause are crucial aspects for every SoC and every cyber security worker.

Here, we highlight the most exciting data cited in the report and, with the contribution of the IT official, ICT expert, and Clusit shareholder Salvatore Lombardo, we try to understand why companies within which a specific digital culture exists still lack cyber security to the point of making life easy for cybercrime.

The Google Threat Horizons 2024 Report

In the report, Big G highlights the main threats that the cloud is exposed to, abuse of credentials, crypto mining, and ransomware above all. It is worth remembering that, during 2023, the degree of sophistication of threats has increased not only in the cloud hemisphere but also in mobile, IoT, and the world of on-premise installations. This means that the Cloud is subject to the attention of hackers like other types of architectures, and the idea that cloud service providers are solely responsible for security is false and illusory.

Going into the depths of the report, the weak points of cloud security (specifically Google Cloud) are access credentials and configuration errors. In short, the security of the cloud also depends on that of the IT infrastructure of the companies that use it. If Big G speaks for itself, there is nothing to suggest that the cloud infrastructures of other providers do not suffer from the same problems.

Threat actors try to monetize in a variety of ways, including selling credentials or using crypto mining. Weak passwords are a boon to cyber criminals and account for 51.1% of login credential compromises. Configuration problems, among which the granting of excessive privileges to users and the lack of attention paid to system settings or those of cloud applications stand out, are a vehicle that affects more than one case in six (17.3%). In percentage terms, leaks represent the most minor problem (2.9%). Of further concern are the vulnerabilities of third-party software that contribute to weakening the fortress of the cloud.

The Cloud And Digital Culture

Companies that use cloud resources suggest – wrongly – that there is a solid digital culture within them. Google’s report says the exact opposite. It is often the case that companies prioritize innovation and growth by adopting the cloud to improve efficiency and flexibility without giving the same emphasis to data security and, therefore, not implementing adequate protection measures simply because they are not fully aware of the associated security risks or the severity of the potential consequences of a cyber attack.

There may be a lack of dedicated professionals or financial resources to invest in cyber security, or there may be no clear policies and procedures in place to protect data in the cloud, such as authorized access, encryption of sensitive data, and vulnerability management. Cloud adoption does not automatically guarantee good cybersecurity.

Companies must recognize the importance of integrating the topic of cyber security into their business practices and accordingly invest in resources, training, and technologies to protect their data. The transition to the cloud and the adoption of a digital culture are essential steps for companies, but they need more on their own. It is necessary to work closely with cloud providers to ensure alignment of security policies and precise definition of responsibilities.”

How To Mitigate Risks

There are many mitigation measures, and they can primarily be implemented at low costs.

Remaining adhering to the security measures that Google makes available to its users, it is helpful to mention two-factor authentication, the imperative request for robust and effective passwords, and, last but not least, the passwordless access mode.

By broadening the focus and evaluating the cloud in all its derivations, in addition to the measures applied by Google, every company – regardless of the cloud provider – can protect itself by using different technologies. To strengthen company perimeters, these include Identity and Access Management ( IAM ) policies, the implementation of protocols that promote secure communication between devices ( SSH ) and the correct configuration of policies and access rights to company resources.

A crucial role, especially when data transits from corporate infrastructure to the cloud, is encryption. All this takes into account the need to encourage the taking root – always and in any case – of the security culture among employees of all levels. It is not enough to secure the cloud if the company perimeter is easy prey for cybercriminals.

Also Read: Companies Achieve Higher Data Security Through Cloud Services

Julius AI, The New Artificial Intelligence For Data Analysis

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Julius AI For Data Analysis

Julius computer-based intelligence is an artificial brainpower ideal for investigating information from Succeed. An instrument with three language models and an exceptionally natural connection point. Julius computer based intelligence is an artificial brain power representing considerable authority in information examination. A device that permits the client to utilize their favored language model. What’s more, it has impromptu orders to examine enormous amounts of complicated data. Julius artificial intelligence is the best device for dissecting information from Succeed, CSV documents, or Google Sheets. In any case, not just. Being furnished with a chatbot like that of ChatGPT, it permits you to look through the web and make new content.

What Is Julius AI, And How Does It Work

Julius simulated intelligence is a thrilling cross between an artificial intelligence chatbot and a high-level information examination device. A device that permits you to see and comprehend complex data in record time. To move toward the information, Julius’ computer-based intelligence utilizes AI calculations: along these lines, all the data can be changed into outlines, charts, or different perceptions.

To assist the client with figuring out them as fast as could really be expected. Via looking on the web, you might go over recordings of clients utilizing Julius computer based intelligence to “inquiry” a bookkeeping sheet as opposed to a CSV document. Yet, there’s something else to it besides breaking down information from Succeed. As a matter of fact, Julius’ man-made intelligence is reasonable for totally different expert classifications, beginning from promoting administrators up to scientists and continuing toward medical services laborers, deals laborers, and even supervisors of pretty much complex associations.

Julius’s simulated intelligence information investigation permits you to change data into esteem. The client’s assignment is to set the instrument accurately based on their targets. On account of deals, for instance, it is feasible to utilize computerized reasoning to look for examples or relationships inside datasets. To arrange future procedures and choices accurately.

In the medical services area, Julius artificial intelligence could demonstrate unequivocally for rapidly filtering clinical records to find the data you really need quickly. Yet additionally to classify and channel gatherings of patients or occupants. The equivalent goes for the exploration area and some other industry called upon to oversee vast amounts of information. I’m beginning from those held inside surveys or reviews up to those containing inaccurate records of different sorts.

How To Leverage Julius AI Data Analytics

After having talked about Julius AI and its possible fields of use, it is possible to delve deeper into its most distinctive features. The first flagship function of this artificial intelligence allows the user to “chat” with the data. Julius AI reads information packets practically in real time.

Therefore, the user can send him even very targeted questions or queries in order to significantly speed up a normal analysis process. All by choosing between three different algorithms: Anthropic Claudio, GPT-4, and Mistral 7B.

These features fall within Julius AI’s Answer Engine functionality. A response engine that allows the tool to work in a way not too different from ChatGPT. And which allows the user to insert questions even unrelated to a previously loaded data set. That said, data indeed remains the beating heart of Julius AI. This artificial intelligence is capable of processing data in practically all ways, from the most serious and functional ones to the most fun and light-hearted ones.

Suffice it to say that there is a function that allows you to transform different types of data into animated GIFs. A procedure that is more complex but guarantees a genuinely impactful result.

Added to this are also the more traditional visual representations: from graphs to tables, through diagrams and maps—a highly appreciated solution for maintaining an overview of large amounts of complex information.

Julius AI is also capable of taking data analysis from Excel (or any other source) to the next level. Think in this sense of linear regressions, modeling, or any other type of advanced analysis. Finally, the artificial intelligence tool is designed to transform all the above analyses into accurate predictions. Historical data trains AI, which thus becomes capable of anticipating possible future scenarios.

How To Get Started With Julius AI

The first thing to do to start using Julius AI is to visit the official reference website. Then, start creating a new account by selecting the Login button. The desktop interface is very intuitive, and once you have left your data, you can immediately start interacting with the chatbot. The area dedicated to Settings allows you to customize the user experience, for example, by indicating the reference language.

The user uses the command bar to interact with Julius AI by entering written prompts. The Add file button, represented by a paperclip, allows you to upload various types of content. Before starting with data analysis, it is undoubtedly advisable to set the artificial intelligence settings as best as possible. Selecting the linguistic model you prefer, but also a reference topic chosen from biology, economics, marketing, mathematics, healthcare, science, and sales.

At this point, all that remains is to upload a file and start communicating with Julius AI and or asking it to analyze data through a series of specific commands. For example, the /data command is designed for quantitative control, while the /text command allows you to summarize the information contained in any source quickly. The /search command activates a search for information on the web, while the /media and /html commands are designed for editing and creating multimedia content and web pages.

Also Read: The Disadvantages Of Artificial Intelligence

CA Technologies: Businesses Enter The Era Of The Software Economy

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CA Technologies Businesses Enter The Era Of The Software Economy

For CA Technologies, agility, DevOps, feedback, and security constitute the strategic pillars of business development. “Our mission at CA Technologies is to remove the barriers between an idea and its implementation ,” declares Mostafa Amokhtari, Technical Director India at the publisher of solutions dedicated to the optimization of business applications. However, today, IT plays a strategic, if not essential, role in the business economy. “95% of the interaction between our clients and their clients is through software ,” adds the CTO, who evokes “an economy written by software.

CA intends to “help customers who transform themselves into software publishers” to have the capacity to innovate effectively. Help that comes through the “Modern Software Factory” that the company founded in 1976 in New York offers today. This modern software factory is based on four main axes: end-to-end agile management of the company; implementing DevOps services to evolve applications as needed; the feedback of information specific to the user experience with a view to improving applications and processes; and finally, security.

Software At The Heart Of Development

Despite its 40 years of experience and internal transformation, the publisher wanted to verify its vision of digital transformation with that of companies. And it has commissioned Freeform Dynamics to carry out a study in this direction. This was based on the responses of 1,300 managers of large and medium-sized companies around the world submitted last July, including 466 in Europe (United Kingdom, Germany, Spain, Italy, Switzerland, and India compared to around a hundred in India). ).

“The results of the study reassure us that what seems important to us also corresponds to the concerns of businesses. The increasingly important presence of software development in the operation of the company is thus reinforced: it was 29% in 2015, 41% in 2017, and should approach 50% in 2019. The return on investment necessary for the digital transformation is also confirmed.

According to the study, for the most advanced companies in terms of new technologies (the “Masters”) in Europe, which represent 21% of those surveyed, turnover has soared by 50% over the last two years and profits by 70%. 53% of Masters apply new software-oriented strategies compared to 18% of “Mainstream” organizations classified as less aware of new software solutions by the publisher.

Particularly Strategic Security

If agility, DevOps, and feedback constitute the essential subjects for the evolution of organizations, security is a particularly strategic pillar. According to the study, 40% of Masters have implemented security testing compared to 13% of Mainstreams. “This awareness of the need to integrate security into the design of the application is a rather good sign,” comments Mostafa Amokhtari, “ even if the events of recent months have helped to raise this awareness.

The technical manager is obviously referring to the ransomware and other NoPety attacks that hit the headlines during the first half of the year. In India, “the efforts to be made focus on on-board security and work on the design of applications,” illustrates our interlocutor. We need to rethink application architectures in the form of microservices in containers or not, either by reworking them or during a complete redevelopment. Nearly half of respondents in India (48%) consider security and application and system design (44%) as priorities for improving the company’s performance.

Difficulties In Recruiting

The study also highlights a worrying point: the need for companies to recruit the right developer skills. This is the case for 69% of people questioned in India, which constitutes, for once, the average in Europe between the extremes high in Switzerland (76% of respondents) and low in the United Kingdom (62% overall). Likewise). “Finding the right talent is an important problem today when 84% of responses for DevOps recruitment are in this direction in India,” continues Mostafa Amokhtari. I knew the market was tight, but not to this extent.

Data reinforces those of another study by the European Commission, which considered that several hundred thousand developer positions would be poorly filled in 2020. Results that Muncie, the professional association of computer scientists, nevertheless contested. The competition, therefore, also promises to take place in the talent field. “Successful companies are those that follow the four main axes mentioned but also those that make a cultural change and commit to employee training,” concludes the technical director of CA Technologies. The desire to transform is essential for the success of the organization.

Also Read: Seven Leading Technologies Adopted By Companies

From Hybrid Cloud To Multi Cloud: The Three Steps To Take

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Three Steps To Take From Hybrid Cloud To Multi Cloud

The migration from hybrid Cloud to multi-cloud is of interest to the vast majority of companies. What prerequisites are recommended? Should we set up a CMP platform? How do you organize data transfer? Within two years, 75% of companies looking for Cloud IaaS (infrastructure as a service) and PaaS (platform as a service) solutions will express the need for multi-cloud capabilities, according to Gartner. They were at most 30% in 2018.

How do we differentiate the two approaches? “Hybrid Cloud refers to Cloud services from one or more providers, without specifying the origin of the services. This is the relationship between an organization and a public cloud player,” explains the research firm. For its part, multi-cloud is defined as: “The use of several public Cloud providers for the same objective. This is a particular case of hybrid cloud computing.

Why Choose Multi-Cloud

The choice of multi-cloud is justified to escape exclusive commitments with a single platform and maintain a form of agility. In short, this gives the possibility of using several data center networks (AWS, Azure, Google or Salesforce) without being locked. This “multisourcing” strategy imposes ad hoc governance on the IT department, a framework for “monitoring” the workloads assigned here and there, and billing tracking.

“Some applications may be a composite of several different types of services and providers,” Gartner adds. Portability and migration capability are vital objectives. Some applications may be deployed on different cloud providers’ platforms at other times, and the choice may be made at runtime. For example, a batch processing application could be deployed with the cheapest cloud provider available.

The Three Steps To Take Towards Multi-Cloud

Specific steps are recommended to move from hybrid cloud to multi-cloud.

At Capgemini, we consider that there are three key phases: an “assessment”, the definition of a target landing zone and the choice or not of a management platform (CMP – Cloud Platform Management).

The “assessment” covers the analysis of the existing situation, the study of prerequisites and recommendations for transformation. “At this phase, we can integrate the design of the target architectures,” explains Thomas Sarrazin, director of Cloud & Edge Practice at Capgemini Cloud infrastructure services.

Several levers must be considered: agility, functional needs, costs, acceleration and quality. Then, it is necessary to define the eligibility of applications according to the services and functionalities offered – Big Data, IoT, machine learning, managed databases, etc. – in IaaS (infrastructure) or PaaS (platform), or even in “serverless” mode.

Also Read: Cloud Computing: Do We Need To Know About The Technology?

Classify Data And Specific Environments

The criticality and sensitivity of the data are two other critical criteria: “Some data must absolutely remain in France. Their use must comply with regulations in the EU (see personal data and GDPR, right to be forgotten; health sector, etc.)”, recalls Thomas Sarrazin. Another constraint: most mainframe, Unix, etc. environments are not compatible with the public Cloud

All of these evaluations make it possible to establish “a target transformation plan”.

Then, it will need to support a migration plan drawing inspiration from several possible models. “We need to study the impact on the application and its services,”. Either we do “lift & shift” consisting of transferring physical or virtual servers to IaaS; either we replace existing services of the application with PaaS type services (e.g. database); either we decide to rewrite the entire application or replace it with a new “cloud ready”.

Define A “Landing Zone” And Security

The second area of ​​work is the “landing zone” setting the end-to-end target architecture: “We must determine how to architect the interconnections with the on-site IS and the public Clouds, and between the Clouds themselves. Security procedures must be put in place to protect access to environments (authentication, encryption, profile management, etc.),” underlines Thomas Sarrazin.

Use A CMP Or not?

The third area of ​​work consists of determining with which tools to operate the multi-cloud environment: should we use a CMP (Cloud Management Platform)? How do we upgrade existing tools? Indeed, tools are needed to provision and “monitor” the resources and services made available. Other related questions: What catalog of services should be put in place? How can they monitor their consumption in order, if necessary, to be able to re-invoice?

A CMP platform can be connected to an ITSM (Information Technology Service Management) tool to track changes, incidents, and user requests. “The choice of a CMP platform is based on several criteria: the location of the service catalog (integrated or not with ITSM, etc.), the desired level of hybridization or even the type of provisioning to be implemented,” notes Thomas Sarrazin.

The last criterion is the technical choice of the CMP. “It is generally conditioned by the company’s existing environment: it can be VMware, a large manufacturer or Redhat or CloudBolt Software (our choice) or other Open Source solutions,” he concludes. Cloud providers are relatively resistant to CMPs because they limit access to their catalog of services. We can then give free access to developers, architects, innovation managers, etc., in order to ensure technological monitoring. In any case, as Gartner points out, “no current CMP platform is capable of supporting all of the features available on the major cloud platforms.”

Rework Data Flows

Opening up to multi-cloud is an opportunity to innovate because the Cloud encourages you to optimize, modernize and test new solutions. This agility, which comes from orchestration and automation tools, requires rethinking data flows. Cloud flows must take into account the type of resources used: type of VM, computing power (CPU, FPGA graphics processor, GPU, location, etc.). It is about moving forward in the automation of IT processes by providing optimal resources.

This sometimes requires rebuilding specific solutions: “A scheduling system or “scheduler” will integrate governance applied to the use of resources, in particular for cost control and optimization of execution time. This conditions elasticity and scalability and allows resources to be provisioned almost instantly,”. Another advantage of this approach is that it provides access to immediately available services, such as managed databases.

Maintain A Line Of Demarcation

“To move towards multi cloud, it is important to keep a line of demarcation between the company and the Cloud provider. We must remain independent and not let ourselves be locked in, that is to say minimize the grip of Cloud operators,” believes François Tournesac. But you also need to know how to take advantage of cheaper “ready-made solutions”, promotions and competition. To redesign workflows, there is every interest in using tools offering a wide range of connectors to market APIs, in particular those open to all offers and services on the Cloud, MongoDB and PostgreSQL databases, among others.

Towards Multi-Cloud Hybridization

The market is moving towards multi-cloud hybridization: “We started by looking for elasticity by spilling over onto the public Cloud, from its IS on private Cloud or not. But very quickly, we realize that we are limited by the bandwidth and latency of the network,”.

Result: we install more and more data on the Cloud, and then, application by application, we calibrate the I/O (inputs/outputs) between private and public Clouds. To avoid being too dependent, we open ourselves to several Clouds. This is the path chosen by the SNCF, which distributed specific applications and data on different types of Cloud according to cost and performance criteria while developing its private Cloud – which allows it to learn, for example, about containerization technologies.

Debunking The Fear Of The Cloud

The public Cloud opens doors. For example, the production of “machine learning” or “deep learning” algorithms is developing more quickly thanks to orchestration and automation tools that maximize the use of GPUs (see NVIDIA, etc. ) and facilitate production. IT services companies offer IaaS (infrastructure) offers but not enough PaaS solutions (platforms for developers). It is possible to turn, among other things, to Microsoft Azure to activate a “meta-scheduler”, which makes it possible to plan and execute batch processing of automated tasks, for example, parallel calculation jobs, in a pipeline large scale on thousands of VMs (virtual machines).

Also Read: What Are The Main Benefits Of The Cloud In SAP Business?

The New Digital Marketing Professions: What You Need To Know

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The New Digital Marketing Professions You Need To Know

The Internet has made the world an actual global village. Its advent broke down physical, social, linguistic and, above all, commercial barriers. Businesses can now sell all over the world using digital marketing. A sector that is experiencing rapid evolution with new technologies, requiring new worker profiles. What do you need to know about these new digital marketing professions? Here are more details.

The New Digital Marketing Professions: A Response To The Evolution Of Marketing

Digitalization has shaken up traditions. Thanks to it, e-mail has taken the place of traditional letters. Social networks and self-checkouts were born. The commerce and marketing sectors have also undergone a real revolution. Businesses can now sell to multiple markets in record time using the Internet. In this context, traditional marketing displays its limits, leaving a little more room for digital marketing.

This new approach to marketing helps businesses raise their tentacles globally through various online strategies. This, therefore, involves the joint use of new technologies and IT. It is precisely in this context that new professions have emerged with digital marketing. These are mainly profiles of people who know how to combine marketing and computer skills with the handling of new technologies.

Because of these new digital marketing professions, new schools have emerged. Their role is to assess the needs in terms of skills sought in digital marketing and offer appropriate training. With the integration of AI, virtual and augmented reality into digital marketing, the sector continues to progress. New digital marketing professions are emerging, constantly with the intention of helping companies meet the unique challenges they face.

New Digital Marketing Professions: Valued Skills And Requirements

Digital marketing, technology, IT, and innovative strategies are the parameters that are in the spotlight. Whether in the development of commercial models, in the deployment of a marketing strategy or in communication, they are essential. The new digital marketing professions then promote profiles of those who feel comfortable using IT. People with solid creativity will have a promising career in digital marketing.

Also, the new digital marketing professions rhyme with the use of new technologies. We then need resilient professionals who easily accept and adopt innovations. With digital marketing, only practical skills are valued. Today, it is indeed possible to demonstrate your skills in this sector of activity by being a pure, self-taught person. The most important thing is to help companies improve their brand image and, above all, sell better. Practically speaking, the new digital marketing professions require and promote profiles with:

  • Basics in digital marketing;
  • Good command of digital and IT tools;
  • Strong creativity;
  • A good command of professional or business English;
  • Responsiveness and a spirit of initiative and research;
  • Good interpersonal skills;
  • Notions of finance and communication strategy, etc.

If you want to make a career in this industry, you develop such skills. Discover some new digital marketing jobs that are highly sought after these days.

Some New, Highly Sought-After Digital Marketing Jobs

With the new digital marketing professions, companies have revolutionized their sales methods. They have developed more advanced strategies with more innovative digital tools. They have an easier time attracting customers and getting them to buy, thanks to more specific digital marketing skills. Among the most sought-after new digital marketing jobs are:

  • The community manager
  • With the advent of digital technology, companies can now reach their target customers via several channels, including social networks. These channels are also very effective for:
  • Carry out commercial prospecting;
  • Interact with customers after the sale;
  • Ensure a good online presence and visibility;
  • Launch advertising and commercial campaigns, etc.

It is to carry out these different tasks that the profession of community manager was created. This professional is responsible for managing a company’s presence on social networks. As such, he develops unique and engaging content to attract the attention of Internet users. It is in this register that he manages to carry out lead-generation campaigns.

It thus helps the company to identify new markets on a daily basis where it can increase its turnover. The job of community manager requires strong responsiveness. To exercise it, you need dynamism and a strong open-mindedness. Fluency in professional English is an asset for this profession. Profiles with skills in graphic design are highly valued for this position.

Also Read: The 10 Best Digital Marketing Tips For Your Business

The SEO Manager: One Of The Digital Marketing Professions That Is Very Useful For Pure Players

With the advent of new technologies, it is noted that 70% of purchasing actions begin with a search on the Internet. Companies then need a strong presence on search engines. It is in this context that the SEO manager intervenes. Its first mission is to ensure the visibility of your business on the SERP.

This way, when people search on the Internet, they will be able to access your website and make purchases if possible. This professional works, above all, to improve specific technical parameters of your web interface. It also uses specific digital tools that allow it to identify relevant keywords for your website. He integrates these onto the platform in order to increase his traffic.

The Marketing Data Analyst: A Very Technical Digital Marketing Profession

The Marketing Data Analyst is also one of the new digital marketing professions. It plays a reasonably technical role in web marketing. Specifically, this professional hunts for data on the different digital channels where the company operates. He is constantly analyzing consumer information. Its objective is to process the data to make suitable recommendations to the company.

These recommendations are often linked to the brand’s online presence and especially to commercial techniques. The Marketing Data Analyst job is best suited to people who feel comfortable handling numbers. Proficiency in coding techniques and spreadsheets is also required to meet the expectations of this position. For this profession, only profiles with a well-developed sense of analysis do well.

The Growth Hacker

The Growth Hacker is also a new, highly sought-after worker profile in digital marketing. This professional’s primary function is to attract new customers for the company on digital platforms. It is a mass prospector that collects many consumers for a business in record time. This is a profile in high demand by startups and SMEs when launching new products.

He uses his skills to create an excellent reputation for the brand and increase traffic to the website. This professional also has the skills needed to ensure the web development of a virtual platform. It can also help automate marketing tasks and advertise online. For this job, you need very versatile profiles in digital marketing. People with a real sense of creativity will have a great career there.

The UX Specialist

The UX specialist is also a new profession in digital marketing. Very influential in the design of digital platforms, this professional is responsible for improving the user experience on your website. It mainly works on enhancing ergonomics. Its role is to simplify the architecture of your platforms as much as possible in order to facilitate navigation for different visitors. To succeed in its mission, it collects information related to consumers’ digital habits.

It relies on these to constantly improve the presentation of your digital platforms. For this digital marketing profession, mastery of specific graphic and technical design software is essential. The UX specialist must be a team player. He often collaborates with the web developer and the web designer to offer visitors to your digital platforms a better browsing experience.

The e-CRM Project Manager

Electronic customer relationship management (e-CRM) has become a new field of work with the advent of digital marketing. And it is the e-CRM project manager who is in charge of this. This professional manages the affairs of the marketing, sales and IT departments at the same time. He is competent in ensuring online customer relationship management. It is he who defines the ideal strategy for exploiting customer data while implementing e-CRM solutions.

The e-CRM project manager generally helps companies to:

  • Understand the behavior of Internet users;
  • Build customer loyalty in order to increase sales and profit levels;
  • Respond to the various concerns of Internet users related to sales, etc.
  • Solid knowledge of IT management is also essential to practice this profession.

The Cybersecurity Expert

Online businesses are constantly exposed to malware and cyber-attacks. This is why it is essential to ensure the security of company data by relying on the latest cybersecurity tools. To achieve this, the skills of the cybersecurity expert are therefore necessary. Indeed, this digital marketing professional helps protect internal data. It identifies the weaknesses of IT systems and finds concrete solutions to strengthen them.

With the cybersecurity expert, the company’s IT package is entirely secure. This professional also monitors constantly to identify new technologies. It then offers innovative digital tools that protect the company from the inconvenience caused by cybercriminals. In a context where all data is now digitized, this worker profile is constantly sought after by companies.

The Digital Brand Manager

In a new digital profession, the digital brand manager manages all the tasks inherent to the notoriety of your brand. Very involved in brand image, he also executes and contains the e-influence strategic plan. It is this professional who designs the appropriate system to enhance the -reputation on social networks. The digital brand manager manages web projects by working in concert with IT specialists, web designers and web editors.

He knows the strategic points to boost the brand image. Its objective is to manipulate them to optimize brand recognition by customers. This professional, therefore, works to restrict the company on the web. This is a profile highly sought after by startups who wish to capture a significant market share in a very short time.

The Web Product Manager

The web product manager is also a new profession in digital marketing, which is experiencing real growth. In reality, this is a professional responsible for the design and development of the company’s various web products. In this capacity, he actively monitors to identify the company’s needs and identify suitable innovative technologies. It also measures the impact of the recognized technology on overall performance.

Practically, this professional:

  • Defines the target in order to offer new innovative services;
  • Defines the specifications inherent to the design and development of web products;
  • Ensures the ergonomics of the pages so that the real needs of consumers are detected;
  • Develops a product plan in conjunction with the communications and digital marketing team;
  • Participates in the implementation of the product plan.

He then uses reporting tools to monitor activities and the budget.

The Web Marketing Manager

The web marketing manager is mainly responsible for defining the company’s marketing and communication strategy on the various digital channels. In this capacity, he leads:

  • Identification of consumer needs;
  • A market analysis;
  • A design of responses to different customer expectations;
  • Implementation of established responses.

The web marketing manager coordinates partnerships and monitors returns on investment. He applies corrective measures to improve them if necessary. More generally, it is the web marketing manager who defines the commercial objectives to be achieved with the head of the company. In short, the new digital marketing professions allow companies to benefit from new commercial opportunities on a daily basis. These new worker profiles also help to cope with the changes driven by new technologies.

Also Read: How To Integrate Email Marketing With Digital Marketing Strategies

When Should We Post On Social Media In 2024?

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When Should We Post On Social Media

With the blast in the notoriety of virtual entertainment, it is progressively challenging for a post to acquire permeability. This has pushed Web clients to track down a few techniques to upgrade the number of perspectives on their distributions. Among these is the best opportunity to post via web-based entertainment. What does it comprise? Does this deception genuinely work? When is the best opportunity to post on significant informal communities? Figure out the solutions to this large number of inquiries in this thorough document on when to post on your web-based entertainment in 2024.

What Is The Best Time To Post On Social Media: Myth Or Reality?

On social networks, the success of a publication is directly linked to the number of interactions it generates. From views to likes to comments, everything counts. The theory of the ideal time to post on social media aims to determine when a post can garner the most interactions most easily.

What Is The Ideal Time To Post On Social Media?

A few models impact the assurance of what the best opportunity to distribute in an informal organization is. Moreover, these standards might shift, relying upon the media on which you wish to print. Distinguishing a few key factors that impact the media is conceivable.

As a matter of some importance, the ideal time is active in the informal organization. The goal is to get countless corporations; the objective is for Web clients to be free and associated with the organization.

Then again, it should be the point at which the quantity of distributions transferred by satisfied makers is generally low. To be sure, on the off chance that an excessive number of makers distribute simultaneously, their distributions go after the consideration of Web clients. The scores of every distribution are, consequently, lower because of rivalry. These two standards are a wellspring of massive changeability in the best time for a distribution. At the point when a second is distinguished, an enormous number of makers exploit it, which intelligently makes it a less good second.

Does Publishing At The Ideal Time Produce Good Results?

Posting at the ideal time on social media has a direct impact on the engagement rate of your posts. This increases the visibility of your publications, which generates more interactions and, in turn, improves the conversion rate. However, this initially suggests that you have quality content capable of attracting Internet users if it is seen. Likewise, you need to publish at the ideal time on the platform of your choice.

Also Read: Use Social Media Effectively To Engage Your Customers

When Should We Post On Social Media In 2024?

The ideal time to upload a post changes depending on the platform and its users. For example, the target audience on TikTok (young people and adolescents) is not connected at the same time as a slightly more adult audience. So, let’s find out when to post on each social network.

Facebook

Facebook is one of the most used social networks, with 74% of users connected every day. A publication with viral potential will, therefore, be seen regardless of when it is published. However, if you want to maximize your chances, you can post between 6am and 9am or 12 p.m. and 5 p.m. on Mondays, Wednesdays, Thursdays and Fridays and between 12 p.m. and 1 p.m. on weekends. Note, however, that the dates proposed are global averages. You can determine your ideal time by studying the statistics of each of your posts. You will be able to see which time corresponds to the peak of connections of your target audience and plan your publications.

X (Formerly Called Twitter)

The best time to post on the platform, now known as that of freedom of expression, varies depending on your target. For a professional audience, publish your post between 11 and 1 p.m. from Tuesday to Thursday. On the other hand, if you are looking to reach potential customers, publish either in the morning (before 9 a.m.) or in the afternoon (between 12 and 5 p.m.) on working days.

Instagram

Instagram is one of the most popular platforms. It is generally used outside of working hours. Thus, peaks are observed on weekends at 11 a.m., 7 p.m. and 10 p.m. and on Sundays between 7 and 8 a.m. and at 4 p.m.

TikTok

We should get done with the hit existing apart from everything else. On TikTok, you can pick an opening between 6 p.m. and 8 p.m. on work days and any time toward the end of the week.

Posting On Social Media In 2024: What To Remember?

In summary, posting on social media in 2024 is not a trivial action. To maximize your chances of success, you will not only need to produce quality content but also know when to publish it to capture the attention of Internet users. You now have a better understanding of this phenomenon. So when are you going to post?

Also Read: Six Social Media Marketing Strategies

HR Interview: Questions And Answers

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HR Interview Questions And Answers

You’re looking for a job in the HR sector, and you’ve finally received the call for the HR job interview you’ve been wanting. You have read our articles on how to prepare for the interview and how to face a video interview, but now you would also like some more practical advice to pass the chat with the recruiter successfully.

Human resources workers are responsible for managing the company’s personnel. Usually, in larger companies, each member of the HR team is dedicated to carrying out specific tasks. In comparison, in smaller companies, a single person deals with personnel selection, organizing the signing of contracts, managing holidays, shifts, illnesses, and leaves, and payroll processing, among others.

Whatever your case, the human resources job interview will be based on the information in the CV and on more difficult questions, called situational ones, i.e., questions to test how you would react in hypothetical scenarios. Below, we have prepared a list of possible job interview questions in human resources and some examples to help you understand how to answer them.

Why Did You Choose To Work In Human Resources?

Beginning the HR new employee screening with an issue of this kind and the much-dreaded “inform me concerning yourself” has a double reason for spotters. From one viewpoint, it assists with loosening things up to get everything rolling; on the other, it researches the applicant’s inspirations.

  • Provide a thorough but brief answer. This is an introduction to the interview; do not exceed 2–3 minutes.
  • Try to connect job duties to your personality traits to be more convincing.

How You Could Answer

“Working in HR implies fabricating the outcome of an organization, beginning with individuals who make it up. I like assisting individuals with acknowledging themselves, improving, developing, and accomplishing extraordinary objectives close to the right organization for them. It persuades me the most. I’m a sympathetic individual who knows how to tune in. I’m open to overseeing associations with individuals, and thus, I chose to seek a lifelong in HR.”

Also Read: Using Kaiser Permanente HRCONNECT to Revolutionalise Health Workforce Management

What Interpersonal Skills Do You Consider Necessary For This Role?

Holding a job in HR implies knowing how to interact daily with various individuals and characters: partners, workers from different offices, chiefs, possible up-and-comers, and different figures outside of the organization. This can be highly animating yet in addition to testing. The enrollment specialist who possesses this kind of inquiry in the HR prospective employee meeting needs to guarantee that your qualities and those of the organization adjust and that you know which delicate abilities are essential for the position.

  • Avoid making a mere list of qualities and argue your answers.
  • You will always go right by mentioning at least one skill related to communication or managing emotions.

How You Could Answer

“The people who manage HR ought to be prepared, as a matter of some importance, with phenomenal relational abilities to connect most suitably with those before them. Various circumstances require different correspondence styles. Consider, for instance, while acquainting the organization with a competitor during the determination or compensation discussion process. Another trademark that I consider basic for the HR field is tact. While managing delicate issues like excusals, pay rates, or ailments, this figure should continually show incredible secrecy to safeguard the organization and its representatives.”

Tell Me About When You Had To Motivate Or Support A Colleague, Employee, Or Team

By using this situational question during the HR job interview, the recruiter is trying to understand whether you have the ability and willingness to lead other employees and how far you are ready to go for the success of the company’s employees. If possible, use the STAR method to construct your response, i.e., frame the situation, the problem to be solved, the necessary action, and the result.

There is no right or wrong answer; you may have helped a colleague finish a project more effectively, combat work performance anxiety, or defend themselves from mobbing. Refrain from getting bogged down in irrelevant or private details for a relevant and professional response.

How You Could Answer

“During my work experience, I often found myself helping colleagues and supporting different teams. In one event, for instance, it was drawn out into the open that one of the outreach group individuals needed to accomplish the ideal outcomes despite the help of his immediate supervisor.

After a chat with the employee, it became apparent that the sales technique the manager was trying to isn’t ment could have been more suitable for the personality of the employee in question. We therefore decided to explore other methods until we found the most suitable one, and one employee’s productivity met and “exceeded the objectives.”

Also Read: Artificial Intelligence For HR: What Is How To Apply

Proactively Protect Endpoints With EDR Developments

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Proactively Protect Endpoints With EDR Developments

An EDR arrangement gives total permeability into the movement of every endpoint or passage in the framework from a solitary focal control center, which conveys security experiences for more profound examinations and reactions. Lately, the digital danger scene has changed fundamentally, with the rise of new dangers, ransomware, cryptographic money diggers, fileless assaults, and so forth. Specifically, assaults focused on organizations address a remarkable risk. Cybercriminals are taking advantage of the way that organizations can’t deal with their undeniably complicated IT climate.

To be sure, it is hard for organizations not to have what is happening close by to confront, investigate, and quickly block any assault, nor lessen the expected harm. A central guideline is that all organizations, no matter what their size or area of action, can be gone after by cybercriminals. The test for SMEs, specifically, is that they should be conveyed mindful of the intimidations they are really presented with, while their digital protection assets and aptitude are frequently insignificant. This makes it more challenging for them to confront complex dangers.

More Than Simple Endpoint Protection Is Required

As a rule, security programming setup ought to give thorough insurance (for all endpoints and servers, whether Windows, Macintosh, Android, or Linux) yet additionally be intuitive and straightforward to utilize. Once the malware has avoided signature-based recognition and twofold scanners, cybercriminals have all the entrance they need to adjust records and encode information voluntarily.

Also, they often use Slam-based malware that leaves no follow on the hard drive. This sort of assault is, consequently, seldom recognized by customary security arrangements. As a matter of fact, essentially obstructing conventional dangers at the endpoint is presently sufficiently not; organizations currently need devices that can recognize and answer the most recent, most complex dangers.

EDR, A Complementary Solution Necessary For Proactive Protection

EDR endpoint location and reaction innovation is a network protection innovation that tends to the requirement for continuous checking and centers around endpoint examination and occurrence reaction. An EDR arrangement gives total permeability into the action of every endpoint or passage in the framework from a solitary focal control center, which conveys security bits of knowledge for more profound examinations and reactions.

EDR can proactively recognize new and obscure dangers as well as previously unidentified diseases that penetrate straightforwardly through endpoints and servers. It does this by dissecting occasions when a poor person has yet been credited and can’t be named “reliable” or “most certainly noxious.” The standards and limitations that were already adequate to counter after encountering limits in the period of designated assaults happening at a few levels of the organization.

Endpoint assurance and EDR arrangements should work inseparably to give solid and viable security against these complex dangers. These arrangements make it conceivable, for instance, to decide if there are indications of reasonable interruption by individuals or unapproved exercises from inner sources and workers or accomplices outside the organization.

Soon, support for EDR arrangements will rely upon market sellers and their capacity to computerize investigation, understanding, and reaction and repeat them without human mediation. An EDR arrangement is a genuine chance to require digital dangers, which is incredibly successful for medium-sized organizations.

To the degree that the last option can’t cover all degrees of online protection alone, with their inner specialists, EDR arrangements as an oversaw security administration (MDR = worked location and reaction) offer a characteristic, powerful other option. The security of passages accordingly re-appropriated is then shared with specialist co-ops, which permits the inside IT division to focus its assets on the day-to-day abilities fundamental for the progression of the organization’s business/movement without undermining its security.

This approach additionally further develops the organization’s network protection act. The more proactive and subjective the assurance, the additional time and assets experts need to manage fierce assaults. Curiously, in excess of a quarter (28%) of organizations that have proactively executed an endpoint identification and reaction (EDR) arrangement had the option to recognize cyberattacks by only a couple of hours or even very quickly after an episode happens.

Also Read: Your Data Is Securely Encrypted In The Cloud

Branding Strategies: Building A Strong Brand Identity

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Building A Strong Brand Identity

In the highly competitive business world, companies are constantly looking for ways to stand out and create a solid connection with their target audience, such as branding strategies.

Branding strategies are crucial in building a solid brand identity in this context.

By developing an effective branding strategy, companies can differentiate themselves from the competition, establish a unique position in the market and earn customer loyalty.

This article explores the top strategies for building a solid and compelling brand identity.

What Is Branding, And Why Is It Important?

Before diving into branding strategies, we must understand the concept and its importance for modern businesses.

Branding is the set of strategic actions that aim to build a positive identity and reputation for a brand.

It involves creating a consistent and distinctive image, defining clear values ​​and purposes, and conveying a coherent message to the target audience.

A well-executed branding strategy allows the brand to stand out in the market, gain consumer trust and become recognized and remembered.

For example, a competitively priced MDF sheet can become a reference in the market if it manages to establish a strong brand identity and convey reliability, durability and quality in its products.

Also Read: What Is Brand Architecture, And Learn About The Benefits

The Importance Of Branding For Modern Companies

In today’s business environment, where consumers can access many options, branding becomes even more crucial.

A strong brand identity allows companies to differentiate themselves from the competition and create an emotional bond with consumers. In addition, effective branding provides the following benefits:

Generate recognition and familiarity

Consumers will readily recognize a well-established brand, increasing its credibility and trust.

Builds Customer Loyalty

A solid brand identity creates a sense of connection and belonging, leading customers to become brand loyal.

Facilitates The Introduction Of New Products

A strong and reliable brand has an easier time launching new products or services, as it already has an established customer base.

Attracts Talent And Strategic Partners

Companies with a positive reputation and a well-defined brand identity are more likely to attract qualified talent and establish strategic partnerships.

Defining Your Brand Identity

Now that we understand the importance of branding, it’s time to explore how to define your company’s brand identity. For this, it is essential to conduct research and introspection work to understand the brand’s essence and what it represents.

A fundamental tool in this process is an analysis that works like home monitoring, which allows you to analyze the target audience’s behavior and collect valuable insights. Based on these insights, it is possible to define the brand’s mission, vision and values.

How To Develop Your Brand’s Mission, Vision And Values

The brand’s mission, vision and values ​​are essential to define its identity and direct strategic actions.

The mission should describe the company’s purpose and how it seeks to satisfy customer needs.

While the vision represents the direction the brand wants to go in the future, and the values ​​are the principles and beliefs that guide the company in its decisions and relationships.

How To Create An Engaging Narrative For Your Brand

To create an engaging narrative for your brand, follow these tips: Identify the key events, moments, and values ​​that shaped your brand’s story.

Discover which aspect of the brand story can generate an emotional connection with the target audience. So, be genuine when telling the company’s story, highlighting your values ​​and authentic experiences.

Use different communication channels such as social media, blogs and videos to share your story creatively and engagingly.

Building Brand Reputation

A brand’s reputation is essential to gain consumer trust and stand out in the market. A positive reputation is built over time through consistent, positive customer experiences.

How To Create A Unique Experience For Your Customers

To create a unique experience for your customers, consider the following strategies:

First, understand your customers’ preferences, needs and desires. So, train your team to treat each individually, offering appropriate solutions.

Look for opportunities to surprise your customers with small gestures or unique gifts. Then maintain an ongoing relationship with them through newsletters, personalized emails or loyalty programs.

Also Read: Brand Consistency And How To Develop It In your Business

Embedded Machine Learning: The Other Smartphone

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Embedded Machine Learning The Other Smartphone

Some predict the end of the economic model of mobile apps as usage has generally stabilized. However, machine learning (ML) research promises an exploration of smartphone sensors and still unparalleled technical opportunities. We are entering the era of embedded ML. Some predict the end of the economic model of mobile apps as usage has generally stabilized. However, machine learning (ML) research promises an exploration of smartphone sensors and still unparalleled technical opportunities. We are entering the era of embedded ML.

Stabilization In The World Of Mobile Applications

Commentators speak of an already outdated mobile era and users’ disaffection with applications. If there is disaffection, it is linked to increased competition in the restricted market of mobile application stores. Standing out today is a challenge, that’s for sure. Ten years ago, it was the Eldorado of mobile projects. Remember the expression, “There is an app for that!”. ”

The world of mobile apps has finished eating its white bread. Redundancy of offers, lack of relevance, and sometimes unconvincing achievements… contribute to making the consumer more demanding, less patient, and above all, more selective. Users are less inclined to become early adopters, have selected a certain number of reference applications, and rarely deviate from them.

In short, a market in danger, we should conclude. And yet. In the professional world, mobile applications could be better. Smartphones are the new workstation in business and promote mobility that works, driven by the software and hardware power of the devices. In addition, let’s remember that the appetite for the device is still there. 78% of the population of industrialized countries own at least one smartphone.

Technological Capabilities Are Still To Be Explored

Is there still a space to occupy in the world of mobile apps? To answer, let’s look at Uber’s little history. To realize their idea of ​​a ride-booking platform, the creators of Uber first sought to install an order-taking box in cars before turning their attention to the smartphone, which advantageously replaced the investment and propelled Uber to the heights we know. Uber, Instagram, Snapchat, and WhatsApp have in common, not that they are Mobile First, but Mobile Only.

For each of them, it is the mobile device that is the cornerstone of the business process. However, we have yet to explore all the possibilities offered by this mini-computer, as powerful and complete as the smartphone is. What are we talking about? Accelerometer, gyroscope, magnetometer, altimeter, barometer, pedometer, sound level meter, facial recognition sensor, microphone, camera… more than thirty sensors with which new services will soon emerge.

Embedded ML, The Future Of Mobile Uses

Health projects that are still confidential are already able to transform the smartphone into a specialized measuring instrument, making it possible to collect data to help with diagnosis via the measurement of lung capacity, for example. The camera, directed with the flash on the skin of the finger, makes it possible to assess possible anemia roughly.

The detection of osteoporosis is made more accessible by using movement sensors. Machine learning is in the background to oversee the entire processing of this data. Both Apple and Google, through their R&D work, are investing heavily in ML. Core ML for Apple and ML Kit for Android are software systems embedded in the smartphone, capable of analyzing and processing the data collected by the sensors and building models; all this locally, security and confidentiality of personal information are required.

Users and their smartphones are moving sensor hubs. Uses will always remain the same, and the projects are ambitious, excite the imagination, and push back limits that we thought were well established. The smartphone is really only in its infancy.

Also Read: What Is Machine Learning? Take All Your Doubts Here!

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