Reasons To Implement IoT In The Industry (IIoT)

July 21, 2023

Implementing the IoT in Industry (IIoT) has already been improving efficiency, productivity, and safety in the work environment of factories worldwide.

With that, its future looks very promising, involving the most diverse sectors of the industry. The big news comes with the idea of having a productive manufacturing plant, as we know it, and a true network connected by computerized digital devices working together with industrial machines.

With this new tool, possibilities arise to collect and share data, which can be applied to define better business strategies and improve process efficiency.

The collected data can also be analyzed to provide visibility (and greater control) in real-time of the operation of the product preparation or distribution processes or even to transmit alerts of breakdowns or failures of the machinery even before they occur.

The collected data can be used in various ways, all leading to a transformation in the factory’s operating process and bringing many benefits, as we will see below.

Advantages Of The Industrial Internet Of Things

The cases with IIoT applications have been growing a lot, showing that every industry can take advantage of this resource, not only in manufacturing.

Improving Efficiency

The most commonly cited benefit of implementing IoT in the industry is the improvement in efficiency – companies save time and money as they use their interconnected devices.

Speaking of efficiency, an interesting fact is that from a human perspective, you might get the impression that you have optimized the process as much as possible after careful tuning and studying the system. Still, there is a human limit to this process improvement.

This means that only when this optimization is taken to a “machine level”, that is, with the auxiliary use of sensors and control techniques, is it possible to carry out improvements in a much more reasonable way and to perceive many variables not previously considered that can be used as parameters for finer adjustments.

In addition, many enterprises waste money due to their energy inefficiency. Whether by using lighting unnecessarily or by machines operating without being used. Electricity spent in a banal way greatly increases the price of operations, especially those carried out on a large scale.

For example, let’s think of a construction company. If management notices that all the heavy machinery operators use is turning on even when not in use, sensors can be implemented. These sensors will not allow the machine to be activated except when the operator is sitting on the machine.

Integration with IIoT can help improve your process on a large-scale network, increasing your savings even at the most basic level of enterprise spending.

Decrease Downtime In Production

Many statistics prove the negative impact on production with long downtimes with industrial machines.

Despite being a parameter more than recognized by companies, some factories have a limited budget and older equipment, which sometimes brings great challenges to the business.

One of these challenges would be improving the availability of machines, increasing their reliability so that breakdowns are less frequent and the need to replace them is as small as possible.

Implementing the Internet of Things in the industry offers a cost-effective way to address this issue, all through the functionality provided with predictive maintenance and machine monitoring, for example.

Some results revealed that IoT solutions have reduced machine breakdowns by 70% and general maintenance by 30%.

Security Improvements

The Internet of Things in the industry has even been used to ensure the safety of employees, an issue mainly stimulated by cases of accidents registered on the factory floor every year, many related to machine failures.

In addition to greatly facilitating predictive maintenance, as mentioned in the previous item, the IIoT can monitor the workers’ commitment to individual safety, contributing to a safer work environment.

In addition to the concern for the employee, care for the product’s safety must also be highlighted. For example, some pharmaceutical and food products are temperature sensitive and require climate-controlled environments at all stages of production, from manufacturing to distribution. IoT devices can well meet all these needs of the industry.

Also Read: How The Internet Of Things Can Transform Marketing

Mistakes In Robotic Automation Your Industry Should Avoid

Techno Rumours

July 19, 2023

Mistakes In Robotic Automation Your Industry Should Avoid

Robotic automation is a new technology that allows companies greater efficiency and more process quality, eliminating errors and human failures.

Since the 1950s, robotic automation has become popular. Machines moved automatically by pre-programmed controls sought to meet a specific objective or process. From 2000 onwards, automation became part of our routine.

Robotic automation performs work interconnected to other networks or processes through the automatic control of machines. As a result of this use, production time is optimized, resulting in greater customer satisfaction. From then on, the factory floor supports this technology, exempting it from repetitive and monotonous work. That way, teams can focus on more challenging and creative activities.

Given all this, implementing robotic automation brings several advantages to your industry, such as cost reduction, increased process quality, and time optimization.

However, many companies need help with implementing robotic automation. Check out the five most common mistakes to avoid:

01 – Not Having A Proper Planning

A very common mistake is not planning the implementation of robotic automation. The manager must identify the most urgent needs, map the processes and develop an appropriate implementation plan.

Start with the easiest processes and develop a timeline for implementing the other processes. The organizational culture of the company needs to make changes gradually. In addition, adequate planning optimizes investments, reducing excessive expenses with machinery and training qualified labor.

02 – Not Choosing The Processes Correctly

Although obvious, this mistake is all too common, as companies fall into the trap of automating simple, small tasks that no one wants to touch. However, robotic automation requires thinking about the entire end-to-end industrial process.

The manager must consider the impact of the automation project on his industry and what metrics will be used to measure the process. Measures such as Time spent per unit, installed capacity, raw material used, parts reworked, and the number of operators need to be known to scale the robotic automation process.

With this information, a company specializing in automation will indicate the best solution for your business. With this, your industry will generate more revenue, reduce costs, increase efficiency, improve quality, and have fewer audit compliance risks.

03 – Not Including People In The Process

A common mistake in robotic automation is believing that its implementation eliminates the need for human collaboration in the process. Quite the contrary, the presence of industry employees allows them to think “outside the box” and be critical of the automation process.

It is evident that many processes eliminate the need for an employee, but the robotic automation system does not work alone. People do all programming and maintenance. In addition, some corrections in the parameters also need to be carried out by the collaborators.

A specialized company can identify qualified labor for each stage of the robotic automation process.

04 – Not Adapting To The Needs Of Your Industry

Robotic automation can be applied in any industry, but that doesn’t mean everything will serve to boost your business. It is essential to adapt robotic automation to the size of your company, the characteristics of your products, and the entire production process.

The same machine can be used for different industries. However, the system needs to be adapted to achieve the objectives of each segment. This alignment must be done with the company hired to implement robotic automation in your industry.

05 – Do Not Perform System Maintenance

Many companies believe that after implementing robotic automation, the system is maintenance-free. Automated systems operate 24 hours a day, seven days a week, and have low maintenance rates. Even so, failures can occur in the machinery, directly interfering with the industry’s productivity.

With that in mind, carrying out a preventive maintenance plan is essential. This will reduce the number of stops, increasing the system’s productive capacity.

Also Read: Robotization: The Following Scale Of Digital Transformation!

Process Automation And Digital Transformation

Techno Rumours

July 17, 2023

Process automation and digital transformation is increasingly natural and present in organizations’ routines. Hence the importance of defining how companies can adapt to this new “world”.

Likewise, it’s essential to consider how the business understands these changes and the forecast that might change how everything works or even the data is analyzed.

Process Automation And Digital Transformation

First, it should be noted that all these changes change the business structure regarding technology and human work.

Thus, the perspective is far from replacing people with machines but envisions reorganizing how tasks work and flow.

So, if before a collaborator spent hours updating a spreadsheet, now the software does it in real-time, 24 hours a day, with a lower chance of errors. Thus, this employee can work in his area, better-retaining talent.

It is, therefore, a way to improve performance, leverage productivity, improve internal numbers and ensure a functional organization. In the long term, all this makes reaching goals easier and defining new goals to be achieved.

An exciting advantage of these processes is that they can be implemented from then on. Regardless of the time of year, you can identify and prepare everything.

In an increasingly digital world, being part of these changes is essential so that people and machines work harmoniously.

This means knowing the mistakes that can affect your company’s digital transformation and understanding how to prevent them from occurring. As well as knowing RPA trends and preparing for years to come (not just months).

How Companies Can Adapt

From the changes that have been taking place within organizations, most of the transformations happen naturally and unexpectedly.

For example, with the success of conversational chats such as WhatsApp, it was natural to move into this field to facilitate the conversation with the potential customer.

At the same time, this migration also facilitates the upgrade, like WhatsApp Business, with specific features for companies. But it doesn’t stop there; imagine a company receiving more than a thousand messages daily.

In this scenario, chatbots have conquered space to avoid audience evasion and better target each user.

We must remember that process automation and digital transformation boost productivity and profits while improving the company’s positioning in the market.

But for that to happen, the question remains about how companies can adapt to this new field scenario.

Knowledge: Leaving The Obvious

The reality is that many companies and entrepreneurs still need to learn the advantages of automation or even how RPA and AI, for example, can help overcome the challenges.

Therefore, it is essential to start knowing more about the subject. This means something other than being an expert or knowing everything the market offers. But understand some of the main changes and aspects of the coming years.

So follow the news, and talk to your team and others in the sector who can discuss the topic. Then research to find out what exactly it is. Knowledge is the best way to avoid unpleasant surprises in the long run.

But pay attention: when doing this, never get stuck in just one source/person and explore the world more dynamically, see experiences, third-party testimonials and more.

Internal Planning And Preparation

Automating processes and digital transformation only happen effectively when there is strategic planning of how things will happen.

This way, when you get to know the tool, there will be a study about your company to define the most urgent sectors for changes and how they should occur.

In addition, there is infrastructure preparation, talking with the team, updating systems and training people.

Only when this happens is any change incorporated. It is then constantly analyzed to correct possible conflicts and determine how much it boosted the business.

When this is already working intrinsically to the business, integration occurs, with a process from another sector and carrying out this “communication”. It is essential to consider that the company must change its internal culture and operating mindset.

With that in mind, the team must be prepared and open to changes, know the importance of this new system and understand the real impacts and relevance of automation and transformation.

Also Read: Artificial Intelligence And Marketing Automation

How To Apply The Data Journey In Companies?

Techno Rumours

July 14, 2023

How To Apply The Data Journey In Companies?

Data revolves around technological advances, but many companies still need to realize what this journey can provide.

With a data science-centric mindset, improving every area of the organization is possible. In this context, we will discuss the importance and how to apply the data journey in your company.

Good reading!

Why Is The Data Journey So Important?

Companies need to think about collecting data, how to transport, protect and store it, but also how to get it sent.

This information makes the data journey a vital step; everything must be forwarded to the correct platforms. Allowing processing and analysis capable of identifying what is valid.

We can understand the data journey as fundamental to transforming information into business intelligence. Thus, acquiring the necessary inputs for decision-making.

With an increasingly technological market, data has become fundamental for organizations, whatever their size, type or sector. They are the most significant business assets, products, and services.

Understanding The Data Journey

Known as Data-Driven Culture, it is the moment when the company incorporates data for decision-making.

This means it is based on a long journey, from understanding the business and capturing data to a complete analysis of all areas.

However, to understand this journey and make it generate good results, you need to understand your needs. And that’s the only way to set the goals that must be achieved.

Each sector must have investments so people have access to specialized training. In general, it is a process of cultural transformation and acts to convert data into relevant information to be used strategically. Thus, companies can make the best decisions.

How To Apply The Data Journey In Companies

A data culture will not form on its own. Therefore, it is essential to understand ways to help create this journey.

Next, check out five tips that will help you promote these actions in your company. Follow!

#1 Collect The Data That The Company Already Has

Every company has its data. The first step to applying the journey is to use the information your institution already has.

Collecting this data will gather information from all systems, spreadsheets, ERPs, CRM, or any other data type. The focus is on keeping inbound pipelines organized.

#2 Enrich The Data With Other Relevant Information

In addition to the company’s data, integrations with the Internet of Things, Sell-Out data and data not yet explored are used.

Other data is also relevant and can be accessed in various ways. For example, through public websites, market studies, and surveys to extract data with email marketing, social networks or public texts, videos and audio from podcasts.

This information is structured, corresponding to 80% of the company’s data; therefore, it needs structure for the next steps. Always keep them organized and in reliable hands.

#3 Centralize All Data Journey Collection

At this stage, there is the flow of reliable data, where we must assemble a structure and thus end data silos by detecting anomalies.

The process is called Data Quality and aims to ensure the data arrives correctly in the company’s strategic decisions. Always remember that your applications’ quality results from your data’s quality.

#4 Catalog The Data

It is nothing more than creating a corporate-scale secure repository of all the data the company makes available for analysis.

This gives consumers a single catalog to find, understand and gain insights from any corporate data source.

Mounted on data security platforms and with governance features, it is possible to integrate any tools that manage data efficiently;

Promoting enterprise-level scalability, reliability and performance, thus delivering exponential enterprise growth.

#5 Select The Best Data Analysis Tools

The tools are the most diverse: from a/b tests to identify the best logo to CRO resources to identify the site’s performance.

Currently, business areas have new needs. And for this reason, it is necessary to share and catalog data to have freedom in a scenario that does not stop changing.

This step is the most important, as it creates new views without relying on IT based on data and allows the company to be part of a data journey.

Also Read: Seven Leading Technologies Adopted By Companies

Seven Leading Technologies Adopted By Companies

Techno Rumours

July 12, 2023

Seven Leading Technologies Adopted By Companies

Technologies by Companies: The business world is always fast-paced and constantly evolving. As a result, companies are constantly looking for technologies that can help them increase their productivity, optimize their processes and improve their efficiency.

Currently, technologies are developing so quickly that companies must always be up-to-date to remain competitive.

Because there is always something new that can change the way we operate. In that vein, let’s explore seven technologies companies widely adopt to improve their business processes. Check out!

Seven Leading Technologies Adopted By Companies

#1 Bots

Bots are a type of software that is capable of performing repetitive tasks automatically. They’re instrumental in areas like customer service and marketing automation, where they can help reduce employees’ workloads.

Bots can be programmed to answer frequently asked questions, provide information about products and services, and even make sales. They can be used on multiple platforms, including websites, social networks and messaging apps.

#2 ERPs And CRMs

ERPs (Enterprise Resource Planning) and CRMs (Customer Relationship Management) are software systems that help companies manage their business processes and customer relationships.

These systems can integrate multiple business functions into a single system, enabling end-to-end management more efficiently.

ERP is mainly used for financial control, monitoring financial investments and the organization’s tax and accounting data.

CRM manages customer interactions, including sales, marketing, and customer support. Both systems can interconnect various company areas to be controlled in an integrated manner.

ERP can be used, for example, to manage inventory, accounts payable, and human resources. CRM, in turn, is used to manage customer information such as email addresses, phone numbers, and demographic data.

#3 Encryption

Information security is a significant concern for businesses, especially with the rise of cyber threats and attacks.

Information received or sent must be protected with state-of-the-art encryption. This includes everything from notification with legal validity to filling out forms with the personal data of employees and customers.

Encryption protects sensitive information such as passwords, financial information and personal information. End-to-end encryption is critical to ensure that information remains secure during transmission.

It provides extra security and prevents sensitive data from falling into the wrong hands. Companies need to protect their data and avoid serious privacy issues such as data breaches, identity theft and leakage of customer data.

Which goes against LGPD guidelines. Also follow: How to draw up a suitability plan for LGPD?

#4 Cloud Storage

Cloud storage allows companies to store and access data on remote servers over the internet. This means that companies can access their data anywhere, anytime.

And also share information with co-workers and business partners. In addition, cloud storage can quickly scale to meet the needs of ever-growing companies.

With cloud storage, companies don’t have to worry about maintaining physical servers and can save costs.

#5 Big Data

With the increase in the volume of data, companies generate, extensive data analysis becomes increasingly important. Big data involves analyzing large data sets to extract valuable insights and information.

Companies can use big data to understand their customers better, optimize their business processes and make more assertive decisions. Big data is beneficial in marketing, finance and healthcare sectors, where large amounts of data are generated daily.

With big data analytics tools, companies can identify patterns and trends in their data and use this information to improve their business.

Furthermore, big data can also be used to learn from past mistakes and predict potential future issues. This allows companies to prepare for possible risks and remain competitive in the market.

Thus, by evolving the data culture, big data can provide companies with a significant competitive advantage.

#6 Machine Learning

Machine learning is an artificial intelligence technique that automatically allows systems to learn and adapt based on data.

Companies can use machine learning to automate repetitive tasks and improve the accuracy of their processes. For example, machine learning can predict future product demand, improve supply chain efficiency, and personalize the customer experience.

As companies accumulate more data, machine learning can be used to refine their business processes further.

#7 Blockchain

Blockchain is a distributed ledger technology that allows information to be stored securely and immutably. It is often associated with cryptocurrencies but is also used in other areas, such as supply chain and electronic voting.

With blockchain, companies can create transparent and reliable records of transactions and business processes. This can increase trust and transparency between the parties involved and reduce the need for intermediaries.

Furthermore, blockchain provides users with superior privacy, as sensitive information is encrypted and stored in blocks. This means that they are unreadable to anyone who cannot decipher them.

As you can see, organizations can use many critical technologies to manage their business. As companies adopt these technologies, they become more efficient, more competitive, and better equipped to meet the challenges of the business world.

Also Read: Business Marketing: What Is It, And Why Is It Important?

How To Integrate Artificial Intelligence Into CRM

Techno Rumours

July 10, 2023

How To Integrate Artificial Intelligence Into CRM

Integrating artificial intelligence into CRM can improve the customer experience by enabling efficient support, providing valuable insights for decision-making, and facilitating the creation of marketing campaigns and sales approaches.

Could you find out how in our article? Artificial Intelligence (AI) is vital for improving customer experience and other marketing and sales processes. That’s because AI built into CRM systems can analyze vast amounts of data in real-time and provide valuable insights into customers, allowing companies to personalize their interactions and deliver a more satisfying experience.

This is one of the main priorities of organizations that intend to continue growing today. If you’ve made it this far, chances are you’re interested in the subject. In this case, you are in the right place. Check out the article and understand this relationship better.

What Does Artificial Intelligence Consist Of?

As much as this technological resource has been a big trend recently, some people still need to understand precisely how artificial intelligence works.

Generally speaking, AI is a set of techniques and technologies that allow machines to learn, perform tasks, and make decisions similar to humans.

To clarify, you can compare artificial intelligence with a child’s learning. Gradually, the system absorbs, analyzes, and organizes data to understand and identify objects, people, patterns, and reactions.

In this way, AI can help businesses in the most diverse areas and strategies, increasing productivity and agility, providing valuable decision-making insights, and helping improve customer relationships.

What Is A CRM?

The concept of CRM, an acronym for Customer Relationship Management, concerns software responsible for managing the relationship between consumers and companies.

For this, they store relevant data, such as contact and interaction history, qualified leads, customer profile, and most accessed channels. However, more than that, it is a powerful management tool for the marketing and sales areas.

This is because it can identify behavioral patterns that enable, for example, anticipation of demands, quicker resolution of problems, more strong relationships, and a better shopping experience at all stages of the journey. As a result, there is loyalty and optimization of results.

How Do Artificial Intelligence And CRM Complement Each Other?

When artificial intelligence is integrated into CRM systems, companies can further improve their customer relationships thanks to AI’s efficient, accurate, and dynamic support.

In addition, combining these two solutions provides a broad perspective of each consumer’s behavior, which facilitates the creation of marketing campaigns and the approach to the sales area, resulting in a better customer experience and more optimized results for the company.

What Are The Main Advantages Of Using AI In CRM?

From what you’ve seen so far, you can get an idea of the benefits of integrating the two technologies. To make it more transparent, check out the main advantages:

– Automation of repetitive processes: necessary tasks that are repetitive and, until then, were done manually can be carried out with the help of these resources. It is worth mentioning, for example, answers to common questions from customers, passing marketing leads to the sales sector, and updating data, among others;

– Analysis of large volumes of data in real-time: the systems can capture data from different sources and analyze them in a period of time that would be impossible for human beings. With this, businesses obtain valuable insights quickly to make more assertive decisions;

– Identification of patterns and trends: features can be used, for example, to identify potential customers, predict which products or services they are likely to be interested in, and increase interactions;

– Customization of the customer experience: chatbots equipped with AI, demand forecasting, intelligent solutions, real-time and multi-channel communication, recommendation of relevant content, and customization of marketing campaigns and offers are some of the solutions provided by the integration of resources;

In addition to these differentials, it is also worth mentioning the reduction of errors that human beings and the improvement of operational efficiency could commit.

How To Choose The Best AI Solution To Integrate With CRM?

Nowadays, several artificial intelligence tools are on the market, each with its particularities and objectives. Therefore, before choosing the best solution to integrate with your CRM, it is essential to follow a few steps:

Identify your needs: Before looking for AI solutions, define your needs and goals with the integration. This will help direct the search and choose the most suitable tool for your business.
Research the options on the market: Do some research on the different AI solutions available on the market and evaluate the features and prices of each one.
Consider ease of integration: Make sure the solution you choose is easy to integrate with your CRM system and that technical support is available in case of any issues during implementation.
Evaluate the vendor’s reputation: check the vendor’s reputation for the chosen solution through research and reviews of other customers who have already used the service.
Test the chosen solution: Before purchasing, try it in a trial period to verify if it meets your needs.

What Are The Trends For The Future Of AI In CRM?

Some of the trends for the future of AI in CRM include: the increasing use of chatbots and virtual assistants for customer interaction, integration with other technologies such as blockchain and IoT, adoption of AI solutions by SMEs, concern for ethics and transparency in collecting and using data, and evolving AI towards increasingly sophisticated and autonomous solutions.

Indeed, more and more companies will invest in using AI solutions incorporated into their CRM systems to perform tasks such as predictive analysis of possible future scenarios and natural language processing, among other possibilities guided by machine learning.

Conclusion

Integrating artificial intelligence into CRM systems is a trend that has been consolidating in the business market. With the ability to analyze large volumes of data and automate repetitive tasks, AI can bring numerous benefits to customer relationship management, from personalizing the experience to optimizing marketing and sales processes.

To choose the best AI solution to integrate with your CRM, it’s essential to define your needs, research the options available in the market, consider the ease of integration, evaluate the vendor’s reputation, and test the chosen solution before purchase.

Also Read: Responsible AI: What Is Its Importance For Companies?

How The Internet Of Things Can Transform Marketing

Techno Rumours

July 7, 2023

How The Internet Of Things Can Transform Marketing

The Internet of Things (IoT) is already part of the reality of many people, changing our daily lives. But did you know that it is also transforming digital marketing?

After all, these technologies allow levels of engagement with consumers to be higher than ever, as companies receive near-instant feedback and have real-time insights into customer behavior.

Internet Of Things, What Is It?

The fridge can make the month’s shopping list for you, the clock knows when you take your medicine, the car knows the best route to work every day, and the hotel you stay in knows your temperature preference. Welcome to the Internet of Things!

Created in 1999, the Internet of Things generally refers to any physical device connected to the Internet. That is, anything (literally) that connects to the internet network, Bluetooth, infrared or dedicated network is part of this group, whether objects, animals or people.

It is important to emphasize that, with technological advances, such as the emergence of artificial intelligence, the range of items that fit the Internet of Things grows exponentially. Some examples of devices in this group are watches, cell phones, televisions, computers, appliances and even locks.

Internet Of Things And Digital Marketing: A Growing Relationship

Present in different areas, the Internet of Things expands into more and more spaces. These resources can currently be found in agriculture, cars, cities and smart homes, industry, health and education. Also, a significant area influenced by IoT is marketing.

Since the Internet of Things is synonymous with constantly connected, digital marketing benefits from these resources to improve performance. With more data collected from each consumer, it becomes easier to adapt communication between company and customer, reaching a more significant number of people.

Companies in the health, sports and automotive areas already use the Internet of Things to improve their services to the consumer experience. For example, doctors who manage to access their patient’s diet according to data from their fridge or a blood pressure graph that their innovative watch stores during physical activities.

In this way, the Internet of Things will allow digital marketing professionals to access more complete and rich information, allowing a closer interaction with consumers, resulting in brilliant and personalized content and actions. All this in real-time. After all, with instantaneous responses, it becomes easier for the company to intervene positively to achieve complete customer satisfaction.

Another advantage IoT offers is the constant presentation of the product, which can be performed at any time, especially when the customer is looking for something similar. And this is only possible by collecting data from users in real-time, enabling a more effective intervention.

How To Use The Internet Of Things To Grow Your Business

With excellent connectivity in the most diverse products, reaching the right customer at the right time becomes increasingly more accessible. After all, it is not uncommon to search on the Internet, and then different advertisements for similar products appear. Or, visit a place and receive an indication of similar places.

With this resource, it is possible to expand the number of customers of each company. With an increasingly comprehensive collection of online data, using digital marketing to reach new customers becomes more accessible when the Internet of Things is used for the benefit of the enterprise.

For example, information such as temperature preferences, music, movies and room service orders can result in marketing actions that send personalized emails suggesting restaurants in the city compatible with the dishes sent to the room. The bottom line is that your strategy and content will need to be even more sophisticated and personalized to get the attention and loyalty of consumers living in the Internet of Things era.

With the right resources and applications, it is possible to reach more and more people who are always connected, facilitating the marketing team’s work mainly because the content production will be directed to an audience with some affinity with your company.

The Internet Of Things And User Security

If, on the one hand, IoT increases the possibilities of digital marketing, on the other hand, there is the security of user information. And in this sense, there are technologies designed for the safety of always-connected people. And this point must be considered even before product development.

With this, the General Data Protection Law (LGPD) was enacted in the country, which is in force and provides for the protection of user data by the company. Thus, those who collect and use this data in different ways should take a closer look at this issue.

Also Read: Internet Of Things In Health: See How It Works

Social Media Optimization: Everything You Need To Know

Techno Rumours

July 5, 2023

Social Media Optimization: Everything You Need To Know

Social media Optimization: Have you ever considered how social media and SEO are two super intertwined strategies? Both are inbound and focus on building a solid online presence to engage the target audience for your product/service organically.

And having a solid presence on social media directly increases how you appear in search rankings. That’s why you should invest your time in Social Media Optimization, or social media optimization (SMO).

What Is Social Media Optimization?

Social media optimization is improving your content on networks to achieve the best possible results: accelerated growth in the number of followers, higher levels of engagement, more clicks, conversions, etc.

Social media optimization can happen through many different techniques and tactics. Still, it will always be based on a few principles: analysis of metrics and research/analysis with the audience or competitors.

Social Media Optimization Guide

Nowadays, “everybody” has a social network, so it may seem simple for a brand to have a digital presence. However, a whole lot of work takes place to ensure that the networks are actually giving their greatest possible return.

Understand The Best Day And Time To Post

Each page has its dynamics. For example, a bar that only opens at night will probably have more engagement in the afternoon and close to the weekend. A doctor’s profile will have a completely different dynamic.

Figuring out the best day and time to post on social media is a lot of work. But social networks offer insights into the best time for your brand to post. And like everything else, the ideal is to experiment and analyze the metrics.

An online scheduling tool extensively ensures consistency on the perfect day and time. There are paid tools like Hootsuite and MLabs, and free tools like Facebook’s own Business Facebook Planner.

Optimize Your Bio

Your bio on social networks is your business card, the first thing new users will see. It is critical that this potential lead quickly understands who you are and what you offer. Some information for you to include in your bio:

Who are you
What is your product/service?
Topics you deal with
Your brand tone (who you talk to, how you talk, etc.)
How to contact you
CTA – a call to action for visitors to go to your website or online store

If you need to share more than one link, create a link tree with a tool like One Click Bio or Link tree.

Optimize Your Links With UTMs

As we have already stated, measurement is one of the pillars of optimization. Could you track how your audience interacts with your links? Metering your customer behavior allows you to see which posts drive the most traffic from your links and which don’t.

Make Sure Your Images Are The Perfect Size

Social media is highly visual. So make sure your profile pictures look professional, are the right size, and are high resolution, connect your brand and communicate what you need.

Using a logo in images will help create visual consistency. But be careful: this must be done correctly to avoid polluting your profile.

Another tip is to use images with the predominant color of your visual identity. Nothing better than a visually harmonic feed, right?

Publish In The Right Measure

What is the frequency of the posts? You don’t want to be excessive and bombard your followers, but you don’t want them to forget about you. Finding this middle ground is not trivial and varies from profile to profile.

For example, a news page will post essential news throughout the day. But does the profile of a flower shop, for example, need to make more than one post daily?

Developing a good posting schedule is the cornerstone of success on social media. Another critical point is that each social network has a different dynamic. On Instagram, for example, a post performs for about 24 hours. On LinkedIn, content can receive engagement up to a week after it is posted. Logically, your posting schedule should take this dynamic into account.

Review Your Social Media Strategy

Periodically check your social media strategy. We separate a list of questions that you should keep in mind:

Are you reaching your goals and objectives?
Are my social media goals aligned with my brand marketing strategy?
Am I posting in the correct format? (images, videos, carousel, reels etc.)
Are my posts having good engagement with my audience?

To gain further insight into how your social media strategy is performing, most platforms have built-in analytics. There are also paid tools on the market for this, such as Hootsuite and MLabs, that we have already mentioned.

Always Keep Your Target Audience In Mind

Each profile has a different audience. Understanding the specifics of your audience is critical to optimizing your content. Some points for you to understand about your audience:

Demographic data
Age range and gender
Habits on social networks
Consumption habits
interests

Tip: develop a persona for your profile. This will help you better visualize who you want to reach and strategize how you will do it.

Optimize To Be Found

This is a step you can take with only some of your content. After all, only some of your posts need to be discoverable through search, for example, if you’re posting to communicate exclusively with your audience.

Be Consistent With Your Username

Your name is critical to who you are and what you do. Therefore, it must be the same no matter which social network.

Write Compelling Titles And Captions

It may seem simple to write a copy for social media. But it is not. Each social network has a specific language added to the specifics of your brand. Golden tip: hire a copywriter to develop your verbal language.

Another challenge with text is finding the sweet spot between conversational and promotional language.

Add Tags To Your Posts

Remember the social factor in social networks. Add tags to your content. You can tag a content contributor, a partner, an influencer who participated in some way, a customer who gave feedback, etc. In addition to being kind, this creates openness for natural conversation in your post.

Also Read: How To Create A Social Media Strategy

SEO: How To Use The Silo Structure

Techno Rumours

July 3, 2023

Learn how to improve your website’s performance. See silo structure examples to learn how to apply this strategy. A well-defined structure will make a good impression on the user.

Silos are significant places for grain storage, which have the function of optimizing and conserving this product.

In marketing, we use the term silos for a specific way of organizing sites. This method is also known as “parent and child structure”: the most comprehensive posts are the “parents”, and the smallest are the “children”.

When developing your silo structure, all posts must have links that make the connection between the contents. The idea here is to make navigation easier for the reader. As he wants to delve into a subject, he navigates between the posts.

To create this silo structure, you need to have a strategy. Define your site’s macro objective and the path the user will take.

If you want to succeed with your Silos structure, you must be very careful and think about the strategy. There needs to be a plugin or something automatic to do the work for you. The structure of silos has to be designed manually.

Advantages Of Using A Silo Structure

Improve Quality In The PageRank Stream

PageRank is an algorithm used by Google to rank websites. When using the search engine, it determines which page will appear in the first results. For this, it evaluates the authority of the sites for each content. If you have a blog about recipes, PageRank will assess how much of an expert you are on the subject and how relevant and original your content is for those searching for this topic.

When you use the silo architecture, you show that you understand the subject and can answer searches from different types of users according to the depth they want.

Enhance The Customer Experience

With the silo structure for SEO, we can have a hub (hubs are spaces – physical and virtual – in which companies and startups can work and have access to contacts, investors, mentors and suppliers),

In this way, the user can reach their destination faster. He does not need to click several buttons on the site to access what he needs, as access is simplified.

A good example is the Apple website logo on Home, which already offers the category of products and the list of offers it has. You can easily navigate between cell phones, tablets, watches, chargers, covers, and televisions. Sites that use the silo structure are intuitive and easily navigable.

Facilitate Strategic Internal Link-Building

Distributing links strategically among the most critical pages on your site helps it rank and increase its authority. Google’s John Mueller agreed that a good structure improves your site’s rankings.

Promote The Generation Of Qualified Leads

Lead Generation is one of the reasons why an SEO strategy is executed. A site favored by good silo architecture gets more traffic capable of essential keywords. Well-done traffic can attract qualified leads that can become future customers.

What Is The Difference Between Silo Structure, Hubs, Category And Topic Cluster?

Organizing a site by structure means having main topics related to your keywords and secondary content that will help you understand the subjects of this parent content. This does not eliminate the use of categories.

The categories will help to organize the site broadly; they will arrange the posts and are like an index. They can help the consumer to find everything within the site.

Categories are used to group posts together in a broad way. It is like an index, which helps your readers to find specific content within the site. However, the framework needs to consider using categories.

Topic clusters and hubs are practically the same: a group of content that revolves around a central range and uses a base page for internal links.

Hubs or topic clusters follow the same logic as the silo architecture; there is only one difference, in the latter, the internal links only show pages in the same silo, while the former allows a more accessible connection between categories.

Difference Between The Physical Silo And Virtual Silo

Two types of silos can be done in these Content Marketing strategies to gain more authority on Google. Find out what they are:

Physical: it is the structuring of the pages, creating directories and subdirectories with content relevance mapping. It uses a URL structure to host related articles in a single guide.
Virtual: is a website’s hierarchy by way of creating hyperlinks that connect the most important pages to the topic. This web of internal links provides connections to a parent topic.

Keyword Search

When setting up your Silos structure, it’s essential to research and finds potential keywords, analyzing which themes are important to your site’s ranking. There are some search engines with high-ranking words. Let’s use the electronic niche as an example, more specifically, cell phones. You can find what’s hot in that niche.

For example: What is the cheapest cell phone on the market, which is the best seller, among other keywords currently trending and adapt it to your niche.

Also Read: Can SEO Help Your Business Attract More Customers?

Business Marketing: What Is It, And Why Is It Important?

Techno Rumours

June 30, 2023

Business Marketing: What Is It, And Why Is It Important?

Business marketing is a fundamental strategy for all companies, regardless of the sector in which they operate. It consists of a set of actions aimed at promoting a brand, product or service to attract more customers and generate more sales.

The importance of business marketing is evident, as it increases the company’s visibility in the market, making it more competitive and profitable.

This is especially important for companies such as Factoring, Securitization Companies and ESCs, which compete fiercely and must stand out to win new customers.

In this text, we will explain in detail what business marketing is and how it can be applied in these companies to bring positive results. Good reading!

What Is Business Marketing?

Business marketing is a strategy used by companies to achieve their market objectives. It involves analyzing the market, consumers, competitors and industry trends to develop action plans that help the company meet market demands efficiently and profitably.

Furthermore, business marketing is a vital function within an organization as it helps the business to understand market needs and create products and services that satisfy those needs.

That is, it helps create the company’s brand image, attracting new customers and retaining existing ones, which results in sustainable and continuous business growth.

Importance Of Business Marketing For ESCs, Factorings And Securitization Companies

Business marketing is fundamental for all companies, including ESCs, Factorings and Securitization Companies.

In a highly competitive market, these companies must have a strong market presence and a well-defined marketing strategy to stand out.

Good marketing can increase the company’s visibility, generate demand for services, and build customer loyalty. In addition, marketing helps to strengthen the brand and build a solid reputation in the market.

In this way, investing in marketing is an intelligent strategy to stand out in these highly competitive markets and keep the company relevant and growing.

See below the different ways in which business marketing can change the day-to-day life of ESCs, Factorings and Securitization Companies:

Differentiation In The Market

Business marketing can contribute to differentiating ESCs, Factoring and Securitization companies in the market by strategically promoting the brand and services.

This includes identifying target audiences and their needs, creating effective outreach campaigns, using appropriate communication channels, developing customer relationships and offering personalized services.

Customer Attraction

The role of business marketing is fundamental in attracting ESCs, factoring and securitization clients.

Well-designed marketing strategies can help increase the visibility and credibility of these companies, increasing the confidence of potential customers and, consequently, increasing the conversion rate of leads into actual customers.

Furthermore, marketing can help differentiate the company from the competition by highlighting its unique value proposition and strengthening the brand in the marketplace. Investing in business marketing is investing in the financial health of the company.

Brand Strengthening

The strengthening of the brand of ESCs, Factoring and Securitization companies can also be significantly increased with the implementation of corporate marketing. This occurs through the creation of an effective communication and brand positioning strategy.

This can include developing a coherent visual identity, creating content relevant to the target audience, promoting appropriate media channels, and investing in advertising and events.

Customer Loyalty

Business marketing can contribute significantly to the loyalty of ESCs, factoring and securitization companies by adopting strategies that involve personalizing service, offering adequate solutions to the specific demands of each client and creating a relationship of trust and transparency.

In addition, investments can be made in actions that reinforce the company’s identity and credibility in the market, such as creating an institutional website, having a presence on social networks and holding events and lectures on relevant topics.

Increased Sales And Profitability

The increase in sales and profitability of ESCs, Factoring and Securitization Companies is another advantage of implementing business marketing.

And this occurs through creating marketing strategies aimed at serving potential customers and developing advertising campaigns that highlight the advantages of these companies compared to others in the market.

Furthermore, analyzing consumer behavior and adapting services offered to meet their demands are also very important.

Also Read: What Are The Main Points Of Marketing For Industries?

1...91011...55 Page 10 of 55