Learn How To Ensure Information Security In Chatbots

June 28, 2023

Information Security In Chatbots: Essential for any service that technology provides, including as a means of ensuring the security of information that travels through corporate systems, high availability is one of the main objectives of IT.

It is a reality that more and more people are interacting with their brands through mobile devices or personal computers.

This means that companies need to ensure that their customer service solutions are available, particularly in the case of chatbots, to provide a consistent and reliable experience for end customers.

As you can see throughout our article, taking care of the high availability of a system ensures that services are always ready to serve users. If the resource goes offline, it will lead to lower customer satisfaction (and a drop in productivity).

The response teams must ensure that basic structures, communications between the parties involved and computational resources are correctly configured – even before the launch of the final product. Therefore, we bring you valuable tips to help overcome this challenge and keep your company safe and available when your customer needs it most. Check out!

Why Is High Availability For Chatbots So Important? How To Ensure Information Security?

High availability is increasingly used to describe an IT system’s ability always to be available, up-to-date and ready to go — allowing IT systems and services to run uninterrupted, even when there are problems with system components or unexpected failures.

Ensuring high availability for customer service chatbots is essential for companies that use (or want to use) these resources best. This means that the user will be able to enjoy an interactive experience that is more fluid and consistent, in addition to being secure, as we will see.

When chatbots constantly work offline, they undermine brands’ ability to provide their consumers with better — and optimized continuously — customer service. It also negatively affects your overall image due to outdated information and poor dynamics with the modern tools used by your target audience.

Thus, high availability allows organizations to offer uninterrupted service through a 24/7 chatbot service — regardless of the complexity of the query performed.

And more: this care provides an excellent experience in the virtual environment where customers expect to find quick and accurate answers to their questions (or report problems with your product).

Significantly Improving Customer Satisfaction Is The Focus Here

High availability for chatbots also means that the answers provided are accurate and constantly updated. This allows optimizing the user experience, as bots can offer relevant information about products and services more quickly based on queries made by the customer — thus improving their practicality and agility in finding solutions to their problems.

Finally, having a bot always ready for users increases their confidence in the brand in general — with other successful digital marketing strategies — companies show that they are concerned about their customer’s satisfaction and providing quality service and custom.

Another essential thing is the security of the information contained in your chatbot systems: it should never be left out. In the sequence, you can see an approach focused on this aspect.

What Are The Actions To Ensure Information Security In Chatbots?

Companies need to implement adequate security measures for chatbot systems to ensure information security. This includes technical measures such as using cryptography to protect and encrypt sensitive user data, strong authentication with strong passwords and other credentials, and the regular deployment of corrective patches on the servers where these bots reside.

In addition, it is also recommended to constantly monitor the logs generated by the bot and adopt a strict policy on which permissions will be assigned to the bot. Finally, these mechanisms need ongoing support from the teams responsible for maintaining the systems. Below we provide more details.

Map The Risks

The first step to ensure the security of the data stored in the chatbot is to conduct a risk analysis. This means identifying the threats that can affect the operation of the resource and, consequently, compromise the data stored in it.

These possible risks include:

leakage of confidential information due to coding flaws;
malicious attacks intended to gain unauthorized access to information;
Human errors related to incorrectly configuring the options available in the bot.

Get Optimized Support

This technical part is essential to ensure information security in a chatbot. It is necessary to have a qualified team to keep your services operational and monitor the logs generated by them. In addition, strong authentication measures to identify users and limit access to information are vital strategies for maintaining a protected environment.

Improve Infrastructure And Utilize Resources Hosted In The Cloud

The use of cloud computing services offers advantages such as greater scalability, facilities for remote maintenance, and the possibility of performing automatic backups of information stored in the bot. It is also essential to implement encryption on chatbot data to ensure sensitive information is not exposed or misused.

Does The LGPD Impact The Use Of Chatbots? How To Ensure That It Is Fulfilled In Your Company?

The LGPD (General Data Protection Law) directly impacts the use of chatbots, as they have access to and store personal information.

Like other technologies that deal with sensitive data, chatbots need to comply with the requirements of the law to protect their customers against undue leaks of information.

To ensure that your company is complying with the General Data Protection Act, it is essential to take some measures:

Establish clear policies on privacy and correct processing of this data; invest in advanced systems capable of monitoring user contact with the bot;
Audit regularly to verify that they are handling data properly;
Implement authentication and encryption mechanisms in the databases where this information is stored;
Continuously train the team responsible for managing and processing sensitive data.

As we’ve seen throughout the article, high availability is essential for any modern technology service. It ensures that products and solutions are always ready to use, providing a consistent and reliable experience for your end customers.

Also Read: What Is The Role Of The IT Sector In Data-Driven Management?

LinkedIn: How To Use It To Attract Customers?

Techno Rumours

June 26, 2023

LinkedIn: How To Use It To Attract Customers?

LinkedIn is a social network on the rise. With more than 560 million users in 200 countries, it is among the most important today.

And it has also become the leading virtual platform for professionals. With this tool, recruiters have been looking for profiles to fill company vacancies. However, many brands create strategies to attract customers on LinkedIn as well.

Companies often use it to position the brand on a corporate social network. This highlights the employer brand and conveys the company culture to attract top talent and professionals. Many need to learn that, through LinkedIn, it is also possible to conquer your audience.

What Is LinkedIn?

Created in 2003, LinkedIn’s differential focuses on the professional aspect of user profiles. Some say that LinkedIn profiles are the new resumes. But the truth is that it’s been a while since it stopped being just a website to update career experiences.

The social network started with essential functions to increase its users’ professional networking. As its base grew, however, the platform acquired other features. And these new features made it a version of other social networks, albeit focused on business.

Do you know what social media is all about, suitable? Therefore, we have separated some actions that your company cannot fail to carry out on the platform to achieve the following objectives :

Create an important marketing channel.
Attract customers on LinkedIn.
Generate leads.
Increase sales.

How To Attract Customers On LinkedIn?

Have A Company Page

Company pages allow the company to build an audience on the social network. This contributes a lot to the reach of publications and messages. Thus, by getting likes and shares of the posts, your company will attract customers on LinkedIn.

It’s nice to publish all your new blog posts on this social network:

New eBooks.
Materials are rich in relevant content.
Eventually, indications of other vehicles may also interest your audience.

Depending on the size of your business, publishing once a day is a good frequency.

Publish Strategic Content On Your LinkedIn

It would help if you created a content publishing strategy there. It’s worth starting by sharing your publications with attractive headlines. Always direct them to the profile of the audience you want to reach to attract more customers on LinkedIn.

Adding media to your profile can help a lot with this. Share graphics, videos, and even fancy slideshows that were created in-house. This can be beautiful content that will give credibility to your page.

Use Keywords In Your Profile

Using the right keywords, you can attract entrepreneurs and professionals in your area of interest. And this is an audience that can also create a business with your company.

Remember The Hashtags

Incorporating hashtags into your marketing strategies increases the reach of your posts. Know that this facilitates the search for content related to your niche. So bet on them!

Pay Attention To Notifications

One of the advantages of LinkedIn is that it shows you multiple notifications from people in your network. By activating alarms, you find out, for example, when someone has a birthday, changed jobs or companies, etc. In this way, you create more proximity to your audience to attract customers on LinkedIn.

Remember that maxim when viewing one of these notifications: those not seen are not remembered. So, prepare a message and congratulate your contact on the new achievement!

Join Groups

A thoughtful way to attract customers on LinkedIn is to gain a reputation on the platform. This can be achieved by participating in groups. In them, you can answer questions and offer valuable information to other members so that they see you as an authority in your segment.

LinkedIn Premium

The subscription version of LinkedIn makes your profile more visible. And it allows you to send messages to contacts with whom you have no connection. In addition, it is possible to have more visibility in your account with more complete data and statistics.

Not to mention third-party plugins and tools – aimed at helping sellers boost their commercial network strategies.

Today, LinkedIn is a fundamental tool for positioning yourself in the job market, whether as a professional or a company. The most important thing is to know what content to publish and what makes sense on this social network. And always remember that it is a place to create connections and network.

Also Read: 5 Tips For Better Brand Building On LinkedIn

8 Tips For Implementing Customer Relationship Management

Techno Rumours

June 24, 2023

8 Tips For Implementing Customer Relationship Management

A tool like CRM ( Customer Relationship Management ) contributes a lot to a company’s marketing and sales strategies.

In this article, we will bring some tips for implementing CRM in the organization. Follow! The solution offers numerous benefits for the business. Among them are the following:

Customer loyalty.
Increased productivity.
Centralized information.
Average ticket increase.

Advantages Of Using CRM In Your Business

Before the tips on implementing CRM in your company, it is interesting to know the importance and advantages of the solution. There are many benefits of such a system for business.

Incidentally, the solution aims to improve the relationship and loyalty of existing customers. Likewise, it also facilitates prospecting for new business. It works as a database containing all your contact information and stores your interactions.

Also, with a CRM, you can record customer needs and issues. This makes it easier to understand when to offer your product or an upgrade.

The tool also tracks all customer or lead interactions with the business. Thus, it becomes simpler to analyze preferences and know how to solve his problems. Among the advantages, we can also point out that it:

optimizes time;
improves productivity ;
monitors your sales team;
creates a closer relationship with contacts;
promotes team integration;
is used remotely;
centralizes information;
builds customer loyalty;
integrates marketing and sales;
enhances the increase in the average ticket of customers;
gives more executive power to the sales leader.

Tips For Implementing CRM

Implementing a new tool in the company is a great challenge for managers. Especially if it impacts most areas. However, CRM brings a competitive advantage to those who operate in the market.

It also helps to increase sales without losing quality of service. Therefore, some tips for implementing CRM can help build your strategy, avoiding possible problems.

Mapping Of Business And Sales Processes

Many companies already have their business and sales processes mapped out. However, one of the tips for implementing CRM is to turn this information into a solution-oriented view. In addition, it is necessary to identify the real needs of the company and the context of the tool for the business.

Definition Of Objectives

Another tip for implementing CRM is to define the company’s objectives with the tool.

Retain customers.
Grow in qualification and profitability.
Reduce costs.

These and other goals must be well established and aligned to clarify the final process.

Presentation Of The Strategy To The Team

The new corporate culture must be presented to all employees. However, the team involved in the CRM needs to be defined, and the responsibilities each will have in the process.

In addition, it is necessary to establish access levels to the tool. And finally, organize the environment: enter data and inform everyone using the tool about the new habits.

Choosing The Type Of CRM To Be Implemented

Here, the tip for implementing CRM is to choose which one you will choose for your company. There are two types of tools: the one that works in the cloud and the local one. In this case, it is interesting that you assess the needs of the business. Decide on the one that best fits your budget and your profile.

The difference is that the cloud CRM system is more practical. As it is completely online, it does not require installation. In addition, this model eliminates the need for an IT team for maintenance. However, a great internet connection is required for the solution to work properly. That way, no one runs the risk of losing access during use.

On the other hand, local CRM has a higher cost. This is because the company needs a physical server for the tool to be maintained. The solution also needs a dedicated IT team for maintenance. However, this model ensures greater control as well as server security.

Process Mapping And Configuration

At this stage, the tip is to organize the ideas and create a scheme of activities for each process. Here, it will be necessary to identify the person responsible for each area, the deadlines, and the results obtained.

This tip for implementing CRM is important to understand the tool’s role in the areas involved. In this way, it is possible to create a flowchart of activities uncomplicated.

Qualification And Training Of Team Members

All processes are defined, and the team has been divided by responsibilities. The time has come to train everyone to understand the business dynamics. The CRM implementation tip here is training according to the commercial, operational, and administrative profiles. After all, each team will use the solution for different strategies. Thus, you need to understand how this will impact the routine and the achievement of results.

In this sense, it is also important that each area has so-called superusers. They are collaborators who must master the solution in the most skillful way possible.

This individual will play a key role in guiding the team. It will be a reference for any routine doubt regarding using the tool.

Implementation And Monitoring

This tip for implementing CRM is very important and needs attention. This phase is one of the most challenging for the business, as it directly impacts the teams’ routine. In addition, it is a new culture to be established in the company.

Therefore, it is necessary to monitor specific performance indicators for this stage. They indicate the evolution of processes and use of the tool, engagement, and the most common questions from users. With the final adjustments, it will be possible to guarantee the system’s efficiency.

Maintenance And Monitoring

One more tip for implementing CRM or any other solution: it is essential to maintain and monitor the tool to make sure everything is working perfectly.

Analyze the results, check the processes, and reduce the chances of undermining the strategies. Don’t hesitate to make adjustments to speed up the sales process if necessary.

Also Read: Main Features Of Salesforce Sales Cloud CRM?

What Are The Main Points Of Marketing For Industries?

Techno Rumours

June 23, 2023

What Are The Main Points Of Marketing For Industries?

Marketing for industries is a set of actions designed to promote the business. In this sense, his focus lies on winning over and retaining a greater number of customers.

After all, regardless of the sector, it is necessary to reinvent itself and seek alternative ways to reach a larger market share.

Growth strategies are essential for those who want to take their business to another level of results. If you, a small entrepreneur, still don’t know where to start, don’t worry. See the tips we have separated in this article to help you start this project. Good reading!

What Your Industry Needs: B2B Marketing Plan

Marketing for industries is a set of actions designed to leverage the business, focusing on progress and management improvement. In the first place, it is necessary to have a well-designed plan to direct the company’s actions as a whole. Otherwise, you can spend time and money getting nowhere.

Next, you must build the persona and define your audience strategically and intelligently. Create good planning and adapt what is necessary over time. Adopt practices that aim at better results and align with your objectives – to increase sales and win customers.

Once you understand where you want to go, you need to figure out how to do it. With planning in hand, it’s time to map:

the current processes of the company;
the dominant culture in the business;
engagement and communication between teams;
the tools that employees have to work with, among others.

Marketing Strategies For Industries

Marketing for industries, especially digital, has a different target audience than other types of businesses: while some institutions direct strategies towards the final consumer, marketing for industries is focused on other companies.

Thus, as we mentioned throughout this article, it is essential to know about your product to win the target audience of industries. Know perfectly the benefits it generates and the pains it solves.

In that case, devise a strong digital marketing strategy, passing on your company’s mission, values and ideas. Offer the best communication channels for your segment. Minimize the distance between you and your potential consumer with a good e-commerce platform. And finally, promote audience engagement through good content.

To facilitate this process, industries can use Inbound Marketing. He will attract, convert, relate, sell and analyze the buying journey. This way, you can provide the right information at every moment the customer is.

Pillars Of Inbound Marketing

In the attraction phase, you must create content strategies that make sense to the user. They must awaken his interest in knowing your brand and visiting your website. Remember we talked about customer pains? At that moment, you can create themes/articles related to these subjects and, thus, attract visitors.

In the next step, if the audience is qualified, you must move on to the conversion phase. Here the user is no longer just a visitor and becomes a lead. Such a change takes place through some material that was offered to him.

This step is very similar to the attraction phase. What changes here are the focus and theme of the content addressed. A tip: you must be more specific and detailed about the subject.

After this stage, it is necessary to nurture leads with segmented content so they feel the need to decide. Your company will then take your potential client to the relationship stage.

If, in the previous phase, your lead was nurtured with relevant content, the probability of your commercial making the purchase is enormous. Alignment between marketing and sellers is essential for this goal to be achieved.

Finally, after closing a sale, marketing for industries continues. You should analyze metrics and indicators to determine if your strategies will continue working. Knowing how to analyze data at these times helps better understand the results. Also, remember to have the support of good tools for this.

With all this information, we just described how to set up an Inbound Marketing funnel. This process is linked to the customer’s purchase journey – the entire path they will take until deciding to finalize the purchase.

Also Read: What Can’t Be Missing From Marketing For Small Business?

How To Create A Social Media Strategy

Techno Rumours

June 22, 2023

If your company still doesn’t have a social media strategy, it’s time to rethink your digital marketing planning. After all, you can increase (and a lot!) your brand’s visibility this way and generate much more business.

To achieve the best results, you need to know a little about the particularities of different networks. Thus, you can know which actions are indicated to use in each.

That’s why we’ve prepared special content to help you with your social media strategy. Shall we know more?

Why Should Companies Be Present On Social Media?

The phenomenon that started with Orkut in 2004 contradicted some expectations and gained a lot of strength. Today, you will hardly meet anyone who does not participate in at least one of the existing social networks. Moreover, it is there that companies are finding space and excellent business opportunities.

Social networks make it possible to interact with followers, strengthen the brand and increase the much-desired conversion.

But how? The secret lies in building well-designed paths for communicating your brand with your audience on the networks.

It’s no use having an excellent product or service if it doesn’t talk to your persona, right?

Therefore, you can follow some guidelines to position your brand and win more and more customers. See other reasons to think about a social media strategy.

Engagement

The main function of a social network, such as Facebook or Instagram, is to connect people with common interests and lifestyles. Thus, engagement happens naturally.

Providing proper spaces for interaction and followers’ involvement is a way to gain and maintain a relationship with your audience.

The insights you get on the networks, whether through criticism or suggestions, are also important for improving your solutions.

Building Authority

A good social media strategy can and should include content marketing. Delivering relevant information generates value and allows your brand to gain a strong and loyal audience, contributing to building authority.

For this, creating a schedule of posts that include subjects of interest to your audience is recommended. This must be done constantly to stimulate your target audience’s engagement.

Traffic And Conversions

Social networks can also contribute to the increase in traffic and conversions on your company’s website. Take advantage of the reach of these media to take users there and improve your results!

How To Create A Social Media Strategy

Now that you know your business’s potential for social networks, it’s time to think about your strategy. Check out some essential points to increase your chances of success!

Set The Goals

Defining your objectives is the first step to guiding your entire social media strategy. For this, consider the particularities of your company and align your focus.

Some possibilities include generating leads, strengthening brand positioning, and the relationship with the public. It is also possible to bring traffic to your website and create a new sales channel.

Understand The Possibilities Of Social Networking

Study the functioning of different social networks, their trends, and possibilities. Creating the same content to spread across all of them is not recommended. Each one talks to a different type of audience, with well-defined rules and objectives.

It’s also important to keep up with changes in content formats to adapt your social media strategy. Take Instagram as an example, which started as a network for sharing photos and today prioritizes video content.

Produce Relevant Content

Bet on relevant content in your social media strategy. You can consider educating, bringing important information, answering questions, and meeting the most urgent demands of your audience.

Ask yourself: does what I’m offering generate value for my audience? If so, this is the way! If you’re unsure about this, it’s time to rethink your content marketing strategy.

Create Regularity

For actions on social networks to be effective, there must be regularity in their publications. Create a plan to guide the frequency of posts. Find out about the most appropriate times and the most suitable content. This is key to organizing your strategy.

Focus On Persona

A good social media strategy knows and focuses on your persona. You must understand exactly what your customer is looking for and how to make their journey more interesting.

Therefore, you must know who your target audience is and what their internet habits are. Find out which networks your audience uses and how they usually behave in the virtual world. After defining your persona, it becomes much easier to develop your planning.

Have Your Own Personality And Visual Identity

What works well for some may be a pain in the ass for others. This means that the personality of a brand cannot be copied. Establish your tone of voice and way of communicating with your target audience with originality.

Likewise, having a striking and unique visual identity helps users recognize the authenticity of your brand.

Retargeting

Using retargeting in your social media strategy helps to encourage conversion. This reinforces your brand to people who have already visited your site but haven’t closed the deal yet.

This practice allows the user to be impacted by your ads on social networks, return to the website and purchase your products or services.

Keep An Eye Out For Insights

Paying attention to comments, likes, and shares can yield valuable insights for analyzing the performance of your social media strategy. Hence the importance of having well-defined metrics and KPIs and, of course, of frequently monitoring these numbers.

Also Read: Social Media Optimization: Everything to Sell More

What Can’t Be Missing From Marketing For Small Business?

Techno Rumours

June 21, 2023

What Can’t Be Missing From Marketing For Small Business?

Marketing for small business has been increasingly sought after in the world. Such strategies meet one of the main objectives of all companies: to grow.

This is because of the solutions that marketing offers to provide:

attraction, conversion, nurturing and loyalty of leads;
strengthening and generating authority for the brand;
cost reduction;
assertiveness for decision-making;
and consequently more sales.

If you don’t know where to start, no problem! Keep reading and understand what can’t be missing from your small business marketing strategy.

Have A Business And Marketing Plan

The small business marketing plan is a fundamental tool. It guides the sector’s actions and contributes to the company’s growth. This planning includes:

market analysis;
identification of trends;
anticipation of transformations;
establishing goals and strategies that will be used to achieve the intended results.

In addition, this guide allows you to define what will be done according to the company’s possibilities. It illustrates how these actions will be carried out, considering the channels used and the available budget.

The business plan is a document that lists the company’s objectives and how to achieve them. It is important both for the opening moment and for periods of business expansion.

The two tools are complementary and connected, especially to increase competitiveness. See now what are the essential strategies of your small business marketing plan.

Be On Google My Business

Many purchases these days start with an internet search. This is a consumer behavior trend that is gaining more and more strength. It can be attributed to the ease of using cell phones, which are always at hand.

Exactly for this reason, if your company has a physical address, registering it on Google, My Business is essential. You can prioritize the most relevant information to increase the likelihood of being found by consumers.

Google’s tool is free and easy to use. It offers benefits such as receiving and responding to reviews, talking to consumers and getting to know your audience.

Google My Business highlights small businesses on search results pages and Google Maps. Therefore, it cannot be left out of marketing strategies for small businesses.

Invest In Local Marketing

Local marketing is especially used to design an action plan according to geographic targeting. It considers the specificities of each location and the characteristics of the public.

In this way, the investments made to publicize the business are optimized. This is because the strategy focuses on the public close to your company. As advantages, the strategy:

it makes your conversion rate higher;
increases profitability;
enhances the credibility of your business and public engagement.

Be On Social Networks

A presence on social networks is essential in marketing for small businesses. But this presence needs the right planning to work in favor of the company.

The use of networks is increasingly common. It even applies to purchase intent surveys, for example. Understanding the communication between consumers and companies regarding certain products or services is also essential. So think of this environment as a community you can create for your brand.

Interacting with customers is more than welcome. In addition to bringing more business opportunities, your company gains organic publicity. This occurs through a strategy far beyond your publications: the social proof trigger.

When a customer talks about your brand to another customer, his word carries much more weight than yours. Social networks have popularized the exchange of experiences, with the possibility of openly evaluating and criticizing a company.

What can you take away from it? For example, a more exact notion of what works and what should be improved.

Have A WhatsApp Business

With WhatsApp Business, you can take your business to the next level, becoming more professional and having access to important features, such as:

Automatic message sending;
Data on conversation statistics;
Display of catalogue of products or services;
Use of etiquette for conversations;

Among other features.

As you can see, having WhatsApp Business is not only a guarantee of greater credibility but also a way for the company and the customer to have several benefits.

Do Content Marketing

Another valuable small business marketing strategy is content marketing. Produce and distribute relevant content aimed at solving your persona’s pain points. Informing your audience and giving tips is one of the fundamental strategies to generate authority and strengthen the brand’s positioning.

When your audience perceives value in your content, they start looking for it. He turns to you to keep up to date on topics of reality and of interest to him.

Remember to think of your content beyond your product or service. Explore topics related to the market segment in which your company operates. A health food store, for example, can talk about healthy eating. You can also give tips on how to make appropriate substitutions to have well-being and quality of life.

Measure The Results

Measuring the results is important to understand if what you designed in the marketing plan is working. Metrics and indicators allow you to monitor:

access to your website;
the behavior pattern of visitors;
Where are they from;
how long they remain in each of the content blocks on their pages.
On networks, you can:
identify publications with greater engagement;
check audience growth;
guide the production of new content.

Small business marketing benefits greatly from this monitoring. After all, the analysis of this data is extremely positive for improving your online performance.

Create Goals

Stipulating marketing goals consistent with your business objectives is fundamental to a good strategy. Remember to think of specific, attainable goals. For example, increasing visits to your website, improving the conversion rate, and gaining more followers, among others.

With the measurement of results, you can follow the progress of your actions. It allows you to check whether the performance corresponds to the goals you have defined and, in this way, adjust your efforts.

Once that’s tapped, you can hatch a bolder plan. Marketing for small businesses then plays the role of contributing to the growth of the brand, making it increasingly well-known.

Also Read: B2B Link Building Strategies That Really Work

What Is The Role Of The IT Sector In Data-Driven Management?

Techno Rumours

June 19, 2023

What Is The Role Of The IT Sector In Data-Driven Management?

Data-Driven Management: An increasing number of companies are using data as a primary source of information for good management.

This is because virtually all devices emit some data, whether structured or not. It is possible to draw insights for decision-making in various sectors, from computers to sensors, including home appliances, with a good structuring and data mining tool.

This trend is called data-driven or data-driven and has been increasingly absorbed by companies. It is not an easy cultural change, especially in more traditional companies commanded by more conservative executives. However, the truth is that the competition will certainly absorb those who do not adapt.

This post will better understand what data-driven is and its practical benefits for adopting this strategy. Check out!

What Is Data-Driven?

Data-driven is a term increasingly used in the corporate world and refers to how a company positions itself and how internal processes are planned for the data produced. This means that, with the volume of data that companies are producing, it is the way management deals with this information that will define whether its performance is data-driven.

In other words, we can say that data-driven starts with a culture change within the company to make data processing smarter — almost always using data science to seek insights and solutions that optimize decision-making at all levels. Sectors like:

Marketing — with data-driven, professionals can better understand customer behavior and profile;

Sales — sellers can identify the customer’s willingness to close deals, making their approaches more accurate and efficient;

People management — with data analysis, it is possible to assess the level of productivity of each employee, and team, increasingly aligning with the company’s expectations;

Innovation — increases the chances of identifying new ways of offering a service or product according to the expectations and needs of customers.

A series of combinations can be made with the crossing of data to favor the company’s development. In this scenario, the IT sector gains prominence, as it is the area that presents, makes available, and creates policies for the use of digital tools, in addition to being the sector in which professionals responsible for data science will be.

What Are The Benefits Of Data-Driven For Companies?

With good data, the company can know its target audience, pain points, and demands, increasingly refining its activities. See below what are the advantages that data-driven can bring to your company:

Consumer Segmentation

Structuring the data, segmenting audiences, and identifying strategies to reach each customer profile is easier. The company can launch personalized campaigns on the internet, in addition to anticipating trends according to the behavior of a certain group of people.

Quality Content Creation

If you have a website, you certainly want to attract more visitors to reach your goals, and the best way to achieve that goal is with relevant content. Suppose the site administration is done data-driven. In that case, it will be much easier to identify which is only the most relevant content for your audience, current trends, and even what your competitors are publishing.

A/B Test Production

A/B tests are extremely important for the company to identify which strategies are working and which should be eliminated. For example, with some differences, the company launches two campaigns for the same strategy and analyzes the data to identify the one that gave the most results. In this way, it is possible to have a continuous improvement process based on data, not impressions.

Results Acceleration

Data-driven enables companies to anticipate market trends, allowing for much faster decision-making. It will depend on qualified data and automated tools, which make the intersections and can autonomously map the insights.

Integration Between Marketing And Sales

This integration becomes natural with data-driven if there was already a prominent need for a union between the marketing and sales sectors before the digital transformation. The sales team can analyze data from the marketing teams’ work results in real time, creating a complete intelligence center and increasing conversion chances.

What Is The Importance Of The IT Sector In Data-Driven?

We can explain this relationship based on a basic principle: if their objective is to collect, structure, and retrieve large volumes of data, companies must have an IT infrastructure capable of processing them and an autonomous tool for data mining. Data, which can be equipped with artificial intelligence and machine learning.

This includes the need for the company to have good servers and high-performance structured databases. In addition, it will be necessary to implement IT governance, which is focused on Big Data, with guaranteed data protection, through good firewalls, access control, and the development of a security culture.

Cloud computing also plays an important role for companies using data-driven philosophy. This is because its virtualization resources deliver greater ease and require a lower investment compared to physical infrastructures. A good IT manager should promote an innovative environment, change the IT team’s culture, and always clarify the importance of data for the business as a whole.

Assemble A Qualified Team

In addition to worrying about the entire infrastructure, it is up to the IT manager to assemble a qualified team with specialized professionals in the important areas for data analysis. This team must be prepared to guarantee the availability of all infrastructure that guarantees data-driven strategies.

In addition, hiring professionals focused on a more strategic scope may be necessary who can handle data beyond the obvious. For example, larger companies may need to hire a data scientist, a professional specialized in analysis, identifying insights and statistical models based on database analysis.

Also Read: What Is Low-Code And No-Code Development?

WhatsApp Business And The Best Strategies For Your Business

Techno Rumours

June 15, 2023

WhatsApp Business And The Best Strategies For Your Business

WhatsApp Business: Searching for alternatives that make it possible to work and sell via WhatsApp can be a huge differentiator for small, medium, and large companies.

After all, who wants to be absent in an application with over a billion active users worldwide? The appearance of WhatsApp Business brought all the benefits that the traditional application already offered its users but with some improvements allowing it to offer a quality service to all its customers.

Today, besides sharing written messages, audio, and photos, the Business version allows you to create a business profile, make sales, automate messages, create labels for contacts, and much more.

WhatsApp has been widely used by small, medium, and large companies to attract new customers. The tool can be integrated with the website, social networks, and e-mail, facilitating a campaign’s conversion and sales flow.

The Platform offers great potential to bring customers closer together and numerous other advantages, such as gains in team productivity.

When we talk about WhatsApp Business, the app also allows access to a significant amount of data, which can be measured and used in commercial management, such as the volume of calls per day, the speed of the first contact, and the average response time.

Furthermore, the messages are an instant record of the trades. For this reason, selling through WhatsApp Business is a huge advantage.

Tips On How To Sell via WhatsApp Business

To have WhatsApp as a sales channel in the company, you need to follow some tips and start with everything!

Integrate Your CRM With WhatsApp

Integrating the app with a CRM like Dynamics 365 is essential to have control over negotiations, monitor metrics and have it as a functional sales channel. Otherwise, you’ll have more work to manage this operation.

WhatsApp can only be within this structure if all your control is done via CRM. In addition, if you are a Dynamics 365 user, the integration between the two platforms allows you to optimize time and have more agility in business, increasing NQL, better management of the sales process, and benefits for other departments.

Have Service Metrics

For you to measure the success of WhatsApp, it is very important to define indicators and thus keep it as an official and permanent sales channel. With this, you can evaluate the gains you brought to the operation, comparing it with your company’s other means of contact.

WhatsApp can speed up processes and improve points such as:

Time of first contact;
Duration of the Trading;
Duration of each step.

In this way, implementing the Platform can generate numerous results, such as increased productivity of the commercial team and, consequently, the conversion of a greater number of customers.

Train The Team For The New Channel

Good training is important so that your team knows how to navigate the Platform well and understand what tone of voice to follow with the customer since it is not advisable to maintain the same type of communication used in emails or calls, for example.

That’s because the proposal of WhatsApp Business is precisely to bring the customer closer to a more humane service.

Therefore, be careful not to robotize the service with plastered itineraries and a “square” service since the Platform’s proposal is to bring contact and facilitate communication!

Solutions That Can Help You Sell via WhatsApp

Now that you’ve seen some tips on how to sell via WhatsApp Business, we can help you find the best solutions for using the Platform within your company.

A very important point we already mentioned is the necessary care with all the data shared within the Platform.

Therefore, one of the first steps to be taken when implementing WhatsApp Business in your company is to discuss which form of security will comply with LGPD standards.

Also Read: Benefits Of Automation For WhatsApp And The Healthcare Industry

What Is Low-Code And No-Code Development?

Techno Rumours

June 13, 2023

What Is Low-Code And No-Code Development?

Low-code and no-code approaches emerged to keep up with the era of accelerated digital transformation and propose agile and efficient software solutions.

In the digital transformation era, companies from all sectors seek agile and efficient solutions to develop and deploy software. In this context, two revolutionary approaches emerge: low-code and no-code development.

These emerging methodologies have distinguished themselves by allowing the creation of applications and systems more quickly, reducing dependence on in-depth technical knowledge and paving the way for a new generation of innovators.

Understand the subject, and determine which platform allows you to work with these methodologies and their benefits.

Keep with us, and happy reading!

What Is Low-Code Development?

Low-code development, also known as low-code development, is an approach that allows you to create software applications quickly and easily, reducing the need for extensive hand coding.

Developers can drag and drop pre-configured components through an intuitive and visual platform to create functional applications. With this, it is possible to accelerate the development process, increase productivity and reduce dependence on advanced technical knowledge.

Furthermore, application creation occurs in an abstract programming layer, simplifying the interaction between different systems and accelerating integration with external APIs.

As such, low-code development is an efficient and affordable solution to drive digital transformation in an agile and effective way.

What Is No-Code Development?

On the other hand, no-code development takes simplification one step further, offering an even more approachable approach.

With no-code tools, anyone, even without programming knowledge, can create applications. These platforms provide user-friendly visual interfaces where the user can create workflows, define rules and create interfaces without writing a single line of code.

No-code democratizes application creation by eliminating the need for programming skills, allowing users with specialized knowledge in other areas to develop custom solutions for their needs.

Difference Between Low-Code Development And No-Code Development

The big difference between low-code and no-code development is the coding required to create an application or system.

Although there is a visual interface and drag-and-drop capabilities in low-code development, a certain amount of hand coding is still required to customize and extend the application’s functionality.

In no-code development, writing any code is unnecessary, as the tools provide an intuitive visual interface that allows the creation of applications through predefined configurations, rules and workflows.

No-code development is even more accessible for users without programming knowledge, democratizing application creation.

As such, low-code development is an in-between approach, allowing for greater flexibility and customization through hand coding, while no-code development offers an even more streamlined solution, eliminating the need to write code.

Advantages Of Low-Code And No-Code

Both approaches play a key role in accelerating the digital transformation of companies. They allow organizations to respond quickly to market changes, releasing new applications and functionality in record time.

Additionally, these methodologies provide a collaborative environment where developers and business users can work together to create innovative solutions. This promotes agility and integration across teams, driving operational efficiency and collaboration.

Another significant advantage of low-code and no-code development is the reduction of development and maintenance costs. With accelerated application creation and eliminating cumbersome manual processes, companies can save valuable resources and direct them to other strategic initiatives.

In addition, low-code and no-code platforms offer streamlined monitoring and updating capabilities, allowing applications to be quickly tuned and improved to keep pace with the ever-evolving business needs.

However, it is important to note that low-code and no-code development does not completely replace traditional development. More complex designs or specific customizations may require hand coding in certain cases.

Why Are Low-Code And No-Code Development Important Now?

With digital transformation at high speed, companies need to adapt quickly and launch new applications and functionalities with agility. Low-code and no-code development offers a more efficient and agile way to develop software, reducing the time required for development and allowing companies to keep pace with market changes.

In addition, these methodologies are essential to face the need for more technical skills in the market. Not all companies have access to a team of highly specialized developers.

Low-code, no-code development enables business professionals, designers, and end users to create custom applications without advanced programming knowledge.

Lastly, low-code and no-code development also bring significant economic benefits. These approaches reduce development costs as they require fewer resources and time to create functional applications.

In addition, the maintenance and updating of applications become more agile and economical. This allows companies to allocate financial resources to other strategic initiatives, driving innovation and growth.

Low-Code Development Platforms

If you want to implement digital transformation in your company, get to know Power Apps. It provides an intuitive visual platform for building custom applications quickly and easily, with drag-and-drop capabilities and a wide range of pre-configured components. It also enables business professionals, designers, and end users to develop applications without in-depth programming knowledge.

With Power Apps, you can create web, mobile, and even desktop apps, easily connecting to data sources such as databases, cloud services, and APIs. It also has advanced workflow automation and integration with Microsoft ecosystem tools such as Office 365 and SharePoint.

Also Read: The No Code Revolution: The Future Has No Code

Which Is Best For Your Company? Linux Or Windows?

Techno Rumours

June 12, 2023

Which Is Best For Your Company? Linux Or Windows?

Linux Or Windows: Some technology decisions that seem simple can impact your company on a day-to-day basis. Therefore, you must identify which parameters must be observed in some cases.

For example, the choice of a company’s Operating System (OS) affects many issues, such as security, compatibility with solutions, day-to-day agility, and personalization, among other points.

Currently, we have two main OS on the market: Linux and Windows. Knowing more about them can help in this matter and allow better decisions to be made with the trends in your company.

We will present the main points about each of them below. Enjoy and clear your doubts.

Learn More About Linux

Linux is an open-source Operating System that has gained a lot of space in the business market. It is based on Unix and can be implemented on desktops, notebooks, and even tablets and smartphones.

Its open-source model makes its distribution free; you don’t need to buy its license to use it on your company’s machines. This also means another point: users can investigate the code in search of vulnerabilities and quickly identify problems. Likewise, there is also greater freedom in creating and distributing applications for Linux.

Learn More About Windows

Windows is still the most used operating system in the world. Created by Microsoft, it has versions of its OS specific to companies (Windows for Business), with resources focused on the demands of the business market. It is a multitasking OS; that is, it allows you to open several tools simultaneously. It also has OS versions for desktops, tablets, notebooks, and smartphones.

Find Out Which OS Is Best For Your Business

Given this information, how do you decide which OS is best for your company? For this, it is important to know their main differences and define which is the most advantageous for your company.

We will point out some issues that require your attention below.

Interface And Usability

This great divergence between the two OSs directly impacts their choice in the business environment. Many people are already used to the Windows interface, aren’t they? This happens because, in addition to the company establishing its standard, there is always the same interface and way of operating. On the other hand, Linux can have the same OS version with different interfaces, and there is also a greater possibility of customization.

Is this question an advantage or a disadvantage? Well, it depends. More “trained” users (usually technology professionals) like the possibility of customizing their interface according to what is most functional for their daily lives. More lay users may be surprised by the changes, especially if there is a rotation of machines.

For example, if a different notebook is always released for corporate trips if the person takes different models, he may find interfaces completely different from what he is used to and generate strangeness.

For those who like the possibility of customizing the interface according to its usability, this can generate a performance increase since it will be able to access services more agile and practically.

License Acquisition

Linux is an open-source OS; that is, it is not proprietary. With that, you can install it without purchasing a license, making the process less expensive. This is important for companies with a high volume of devices; therefore, installing proprietary software can be costly.

On the other hand, Windows works with a proprietary license; that is, you must acquire the right to use it. The company provides special conditions for businesses to reduce costs in case of installation on multiple devices.

It is worth remembering an important issue: some managers use pirated Windows OS to reduce costs. This is extremely dangerous for the security of your business information, so don’t do that!

Security

It is also important to identify issues related to information security and how this can interfere with your company’s day-to-day activities. For example, a more insecure OS requires more layers of protection daily.

Linux suffers fewer attacks compared to Windows for several reasons. First, because it is less used, it tends to be less targeted by hackers. Second, because it’s an open-source OS, bug fixes are made much more quickly than on proprietary systems.

And this statement is even made by a former retired Microsoft developer, David Plummer, who states precisely this point: Linux is safer to use than Windows.

However, both will need robust security mechanisms to protect information and be updated whenever new possibilities arise. After all, updates are aimed precisely at solving present faults. Be proactive and install them as soon as they appear, regardless of your choice. With this, you avoid being caught by surprise in case of problems.

Also Read: How Can ChatGPT Artificial Intelligence Help Customer Support?

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