Outbound Marketing: How Social Networks Can Help

By
Techno Rumours
-
0
Outbound Marketing: How Social Networks Can Help

Outbound Marketing aims to capture customers traditionally, using, for example, TV and radio ads, magazine advertisements, billboards, flyers, and telemarketing, among others.

All these actions have in common the fact that they are interruptive. That basic Jequiti in the middle of the SBT program, you know?

He is opposed to Inbound Marketing (we’ll talk later), and although many people believe it is an outdated strategy, Outbound has evolved and continues to bring results to companies.

If you know how to align the two strategies (Inbound and Outbound), you will have much more to gain! In addition to engaging the public, you can increase brand visibility and convert new customers faster!

Depending on the niche, Inbound makes a lot of sense and deserves a more significant share of efforts, but these companies can still benefit from Outbound actions.

Inbound And Outbound Marketing: What Are The Differences? 

Before we talk about the role of social networks in Outbound, let’s understand, in fact, the difference between Outbound and Inbound Marketing.

While in Outbound Marketing, the company has the mission of seeking out potential customers and impacting them with advertising; Inbound has an opposite strategy, which aims to attract through relevant and valuable content.

In the concept of Attraction Marketing (Inbound), there is a more extraordinary dedication to content production (especially for blogs) and SEO, so the brand can position itself as an authority in a niche.

The idea is that this material is helpful to the public so that they naturally see value in the brand and want to relate to it.

An essential difference between Inbound and Outbound is the strategies for dealing with the public. 

While Outbound aims to impact a massive audience, Inbound wants to attract a specific niche. Precisely for this reason, it directs its actions not to a target but to buyer personas.

In addition, Inbound Marketing allows for in-depth monitoring of actions by analyzing digital metrics. This monitoring brings valuable insights that guide strategy optimization. 

In contrast, many Outbound actions are impossible to measure. Or how many of the people impacted by a TV advertisement converted into customers?

Another difference between Inbound and Outbound Marketing is cost. Depending on the chosen channels, Outbound Marketing can be more expensive.

What Is Outbound Marketing 2.0? 

The emergence and popularization of social media have transformed traditional Outbound Marketing.

With the masses increasingly connected on social networks, it has become much easier — and cheaper — to impact a brand’s potential audience. YEY!

In social networks, it is possible to create targeted campaigns by demographic profile and interests. 

It is possible to create ads on Instagram and Facebook that appear only to people with specific interests and characteristics. Remarketing, Dark Posts, and Stories ads are some of the possibilities in this regard.

Social networks also brought a series of metrics that allow the monitoring of Outbound strategies.

And all this makes up the so-called Outbound 2.0. It remains an interruptive methodology that uses digital resources and technologies to increase assertiveness.

What Is The Role Of Social Networks In Outbound Marketing?

If you read the previous topic, you already have the answers to this question. With social networks, Outbound gained new tools and possibilities.

And it became much more viable and assertive. Compared to traditional media, advertising on social networks is much cheaper, and, of course, the return is much higher, but you can’t create ads randomly and on any channel.

A digital results strategy includes planning and intelligence. Understanding personas, investing in relationship marketing and performing customer service on social networks are part of the work of any brand that wants to build a digital presence.

Below, we give you some practical tips on how to use social networks in your Outbound strategy.

Promotion Of Events And Fairs

One of the great opportunities to generate new leads for companies is participation in events, lectures, seminars and fairs.

But, to have good adherence, the public must know that the brand will be present, which is where social networks come in.

Its use expands the dissemination of these events. Creating an event page on Facebook with important information such as schedule, guests, time, and location is possible.

On LinkedIn, for example, you can create groups targeted at fairs, conferences and various events that have the credibility of the professional profile of this network. As with Facebook, groups can be open or closed, with free publications or moderated by administrators.

Advertisements for this promotion are also an excellent way to increase the event’s visibility.

Exclusive Discounts 

Several companies already use this tactic to attract new customers and retain current ones. You can, for example, exchange discounts at an establishment for check-in on Facebook or even ask the public to post a photo of the product on Instagram in exchange for advantages, such as a freebie or the discount itself.

This encourages people to share their experiences, contributing to brand awareness and generating social proof (explicit indications on networks) for the business.

Sweepstakes 

Draws are highly engaged actions on social networks. And they can be made in different ways. The only concern the company needs to have is about the sweepstakes laws. 

Be careful, too, not to insert the request to “tag friends”, “like”, or “comment” in the text of the post. Facebook is penalizing this practice (AFF), so the ideal is to use formats like videos for this.

Partnerships 

Using partnerships to unite Inbound with Outbound is very efficient. It is necessary to find complementary niches with yours so that one indicates the other and gives both customers discounts and other exclusive benefits. Indications occur in the middle off, but social networks can be used to spread the news.

Also Read: Use Social Media Integration To Maximize Your Business!

Chatbot: Why Use It In Your Marketing Strategies?

By
Techno Rumours
-
0
Chatbot: Why Use It In Your Marketing Strategies?

The chatbot is a program that simulates human conversation and interacts with people, answering questions and providing information through text, audio, video, images, GIFs, etc.

The program uses technologies such as artificial intelligence, algorithms and machine learning for all this magic to happen.

Those who think these robots only provide mechanized assistance in their interactions are mistaken – as if the user were talking to a machine.

If well programmed and fed with a large amount of data, they can understand complex requests and adopt an informal and fun language, depending on the brand’s personality and communication strategy.

They can be used to complete a service, from the first interaction to the end of the conversation, where the brand is present (website, social networks, among others).

How To Use The Chatbot On Social Networks?

The chatbot can be used in various channels, such as websites and social networks. In this second option, he manages to help companies both in customer service and marketing interactions and sales. Learn a little more about using it in Facebook Messenger!

Chatbot On Facebook Messenger

The chatbot on Facebook Messenger is just one example of the power of use; see! One of the significant advantages of using bots in this channel is to reduce the communication barriers between the brand and the public.

In addition to being the third most used application in the world, Facebook Messenger is dynamic and allows you to carry out various types of interactions, such as:

  • send sequential messages to your users;
  • send files (e-books, images, gifs);
  • sell (Yeap! You can make a sales call through the bot);
  • make SAC (creating automated conversation flows);
  • nurturing leads (yes! Send new content through the bot), etc.

Not to mention the cost-benefit of the investment: you want to communicate with your customers, and creating a Facebook Messenger bot is much cheaper than building a mobile application, for example.

The good thing is to use creativity and think of several excellent approaches. One can be a landing page on the website, with a CTA to fill out a form and direct the person to the chat, to receive the material.

What Are The Advantages Of Investing In A Chatbot?

You can already tell that the chatbot is super advantageous. But if you still have doubts, we’ve gathered the most significant benefits below. Check out!

Generate Leads

Applying Inbound Marketing strategies requires continuous work. It is necessary to create relevant content, think about the sales funnel stages and adopt practices to attract the consumer’s attention.

But think: someone who came into contact with the brand and interacted with the bot showed some interest, don’t you think? And would it be a waste to let this opportunity pass?

Based on the type of question and interaction, it is possible to collect data, segment the public and send content related to the topics covered.

Create Positive Experiences

Having a good experience is one of the main requirements for consumers to purchase and become loyal to the brand, to the point of recommending it to acquaintances.

A significant advantage of this software is serving several users simultaneously and 24 hours a day. For those who work with online sales, this is highly recommended since, you know, they can happen at any time.

Not to mention that bots increase productivity, as most people have their problems solved, leaving a small portion for assistance with a human.

Strengthen The Brand

With service optimization, increased leads and positive experiences, the business gradually becomes more attractive to social media users.

Especially since, with each contact, there are chances of constantly gathering information about the persona to deliver relevant content and products. All this contributes to the strengthening of the brand.

So, Will Chatbots Replace Other Forms Of Customer Service?

This is the doubt of many people! Many professionals question whether they should get rid of other tools and bet everything on chatbots. Despite being fantastic programs, investing in other interaction and lead-generation tools is essential.

A chatbot can receive users, solve doubts and maintain a coherent interaction. However, there are cases in which the consumer will need more personalized attention and prefer online chat, for example.

Also Read: In Which Areas Of The Company Can Chatbots Help?

9 Digital Marketing Tips For Your Ecommerce To Sell More!

By
Techno Rumours
-
0
9 Digital Marketing Tips For Your Ecommerce To Sell More!

Digital Marketing Tips: Nowadays, practically everyone is connected through the Internet, and it is present in various atmospheres of our lives, including purchasing and selling products and services. 

Due to the practicality and diversity of products and brands, it is normal for people to prefer to shop online! However, some actions are fundamental to your brand’s sales and publicity strategies online.  

1- Always Use Keywords 

It is only possible to talk about  Digital Marketing for e-commerce by mentioning keywords. After all, they are essential for SEO strategies. 

The SEO (Search Engine Optimization) strategy is a set of practices to make a company relevant to search engines such as Google.  

So do keyword research using specific tools like Google Trends or Uber suggest.  Separate the best keywords with high search volume and little competition and, of course, that are linked to your business model. 

After that, make a list or heatmap of them and use them in the content you produce: 

  • product registration (in the title, description, and tags); 
  • blog posts; 
  • publications for social networks, etc. 

2- Invest In Product Descriptions 

In addition to using keywords in product descriptions, other actions can make you sell more! 

Do not copy and paste the texts informed by the manufacturer. Remember: originality is a ranking factor for Google. 

So instead, offer various information (name, color, technical specifications, and any relevant details about the product). 

The recommendation is to use at least 300 words in your descriptions, but the important thing is to pass on the complete product information, so make sure to spare words! 

3- Use Different Formats Of Disclosure 

To make a store stand out online, you need to ensure that the public feels safe making a purchase. 

Selling in the digital environment can be even more complex than in person, as the public cannot see, touch, or experience what they buy.  

One way to make what you are selling more tangible is to highlight the product’s characteristics, shipping, and delivery process, using different formats to compose communication on your digital channels.  

Bet on images, videos, suggestions for use, reviews, questions, answers, infographics, and simulators. And focus on what your product provides for the consumer, always conveying security and trust. 

4- Produce And Disseminate Valuable Content  

Content production is one of the main tools of  Digital Marketing and can be used in all stages of the sales funnel! 

Through the themes that involve your brand, you can attract, educate and convince the public that your product or service is the solution they need. Naturally, taking these steps is the best way to sell the benefits you offer.  

You always consider essential aspects, such as authority in your area of ​​expertise, integrity in information, and reliability in sales processes. In addition, when done strategically, content production increases your website’s audience and improves your positioning on Google.  

5- Create A Blog 

The blog is the primary channel to promote content that a company can use. It is the tool that makes it possible to position a company as an authority, in an organic way, in search engines (of course, if a great SEO job is carried out).  

With posts on your blog, you attract more visitors interested in your business and, consequently, in your product. This way, you get results in traffic from people with high potential to purchase your e-commerce.

6- Be On Social Media 

Social networks are great allies for promoting your online store and products. They have the power to connect people and brands in a very versatile and agile way. In addition, these channels establish a culture of influence of purchase or use among users, intensifying sales.  

Because communication on social networks is more direct and immediate, you will more likely communicate with your potential customers, creating a closer relationship and engaging with people who have already purchased from your virtual store.  

With good communication and service techniques, you can establish a feeling of appreciation in the customer as he realizes he gets a personalized and efficient response to his requests, complaints, doubts, and compliments. 

7- Use Email Marketing 

Email marketing is a digital marketing action widely used by brands, especially regarding e-commerce.  

Email actions are significant for keeping your leads interested in your brand, as it’s a means of keeping in touch with your potential and active customers. 

In addition to strengthening the relationship, sending emails can lead the customer through the stages of the purchase journey, recognizing the problem, analyzing the solutions your brand can provide, and, finally, buying your product.  

In addition to planning focused on the purchase journey, you should also bet on basic email marketing types and patterns such as: 

  • newsletter; 
  • promotional email; 
  • commemorative and seasonal email; 
  • welcome email. 

For this type of communication, it is essential to establish proximity in the textual language to show yourself as a facilitator for your potential client to create a bond of trust with your brand.  

8- Produce Webinars And Lives 

Live formats also generate greater engagement from the base, which is a great strategy to sell more online, among which the most outstanding are webinars or lives on social networks. 

In the case of the Webinar, the themes are always aimed at teaching something, as this format is nothing more than an online class.  

On the other hand, lives can be explored differently, focusing on showing something unprecedented, informing about something new, or answering questions and questions.  

9- Bet On Video Creation 

If your goal is to sell more online using Digital Marketing strategies for e-commerce, producing videos should be one of your actions. 

It is undeniable that the consumption of videos has grown a lot in digital media. Because it is a more interactive and dynamic format, people identify themselves more and consequently feel closer to the brand.

Also Read: Seven Mistakes In Digital Marketing For B2B

5 Advantages Of Mobile Applications For Your Business

By
Techno Rumours
-
0
5 Advantages Of Mobile Applications For Your Business

Mobile Applications For Your Business: With the digital transformation and the popularization of mobile devices, such as smartphones, they are used for practically everything: entertainment, automating tasks, and even doing business.

Attentive to this trend, companies quickly understood that having a website is no longer enough. Developing mobile applications is a great way to get closer and be right there, in the customer’s hand.

After all, in an ultra-competitive and volatile scenario, innovating and adapting to new demands are crucial initiatives for success. Therefore, it is necessary to bet on new tools to stand out and be remembered.

Do you want to invest in a differential and align your brand with the future? Discover five advantages of this solution and find out what an application can do for your business! Check out!

Optimizes Processes

In general, technology provides improvements and advances in all types of business and different ways. The practicality and flexibility of mobile devices facilitate communication and access to data in real time from anywhere.

In synergy with other concepts, such as the Internet of Things (IoT), mobile applications allow the integration of people, equipment, and processes. This way, everyone can monitor activities centrally via the internet, identify errors and propose solutions more quickly.

The incorporation of digital tools in the corporate environment also promotes the automation of tasks. It is possible to replace manual and bureaucratic procedures with others performed in a few clicks, generating more efficient results and contributing to the team’s productivity.

Reduces Costs

With process optimization, the reduction — sometimes even the elimination — of failures, waste, rework, and critical problems, among other similar issues, is significant.

As a reflection, it is possible to notice the reduction in costs. Many expenditures in companies are “ghosts,” meaning they are hardly perceived clearly. Excesses, misused resources, and overtime that is not necessary are examples of aspects that compromise billing.

With more effective and faster operational steps, routines are simplified, and sector expenses tend to decrease.

Approaches And Retains Customers

One of the most significant gains from investing in mobile applications is the possibility of improving customer relationships and strengthening ties with them. As we mentioned, it is a fact that people today spend hours connected to their cell phones.

Thus, being present on their smartphone screen is a great advantage and a valuable loyalty tool. Applications present several functions that enable more significant interaction with the user. It is possible to bet on sending promotions, campaigns, notifications, and various messages through the app.

The brand can speak directly to the customer and get to know its audience better — and, in this way, discover the most appropriate format and language to communicate with them.

Improves Service And User Experience

Much is said these days about the importance of user experience. In general, given the plethora of content and online networks, companies increasingly need to optimize the layout of their websites and other service channels.

Otherwise, the potential customer may give up browsing its pages and looking for what he wants from another source. In this sense, an enterprise app is an excellent resource to make this experience more engaging, meaningful, and rich.

In an application, your company retains an audience interested in your product or service — unlike the many that arrive on the website — and, therefore, promotes a more qualified interaction.

Depending on the business segment, you can advance the first stages of assistance in case of doubts or problems. In addition, it is also valid to offer advantages for those who download the app, such as access to exclusive content and prizes.

Allows Monitoring Of Data And Statistics

Data intelligence has transformed how companies deal with the large volume of information it generates. If before much of this data went unnoticed, today, it is part of the business strategy.

The use of mobile applications helps to centralize communication and information flow in a single space, favoring the collection, mining, and interpretation of data. This facilitates the generation of qualified and relevant reports and graphs.

Another benefit that a corporate application presents is providing knowledge about the public that the competition needs to have. This happens because whenever a user downloads the app, you collect valuable information about him, such as location, consumption habits, preferences, impressions about your product or service, and periods of greater access.

Also Read: App Store Optimization (ASO): What It Is

Innovative Management: 8 Tips To Improve Company Results

By
Techno Rumours
-
0
Innovative Management: 8 Tips To Improve Company Results

Innovative Management: The market is constantly changing, and, to ensure competitiveness, consumer engagement, and performance excellence, companies need to develop solutions suited to the specifics of the business and compatible with today’s world dominated by globalization.

In this scenario, nothing is more viable than relying on innovative management. Generally, the term innovation refers to technology. Innovative management is critical, but other tools must be used to improve all business operations. This type of management also refers to behavioral changes and new practices in the business environment.

What is Innovative Management?

This form of management can be understood as a new model capable of increasing the efficiency of processes by introducing updated practices. It refers to monitoring and using major trends and solutions in the corporate environment.

To understand the concept, it is essential to resort to the definition of innovation in the business context. Innovating is a process of conjunction between three main factors. Are they:

  • creativity dynamics: the creation of a disruptive or incremental idea about sales procedures for products and services;
  • Feasibility process: technical analysis of an idea’s technological, legal, operational, marketing, and economic-financial characteristics. The feasibility analysis is what allows the verification of the results obtained with the idea;
  • Demand process: after transforming the idea into a product or service, it is time to verify its acceptance by the market and the possible need for change to achieve the best results.

It is worth remembering that implementing innovative management requires investments in qualification and training from companies. Innovative knowledge and techniques improve people management, increase the efficiency of regular assessments and develop relationships with customers and the company’s human resources.

Furthermore, we are in the age of technology. Therefore, using state-of-the-art software is an excellent way to centralize and optimize operations and anticipate and meet market demands.

Eight Ways To Promote Innovative Management

Below, we list the best tips for implementing innovative management in your company’s processes. Check out!

Mobilize The Team

The proper functioning of the enterprise requires that employees are always motivated and engaged to ensure increased performance. It is essential to assemble a team dedicated exclusively to innovation. With this, ideas are systematized and can be implemented in record time.

One of the innovative strategies is the creation of a knowledge management area in the company. You can use, for example, the SECI Model and its four stages (knowledge spiral): socialization, combination, externalization, and internalization.

This way, the corporation can collect and disseminate good ideas and practices previously restricted to a few employees. In addition, mobilizing the team means creating a culture of innovation and managing the company’s internal knowledge. It is also possible to rely on specialized software to develop improvements.

Know The Company’s Workflow

Companies have different sectors and must be aligned to ensure successful operations. In addition, producing the goods or services offered to the market involves several processes. Knowing the depth of the company’s workflow in the context of innovative management allows for correcting errors, repairing productive bottlenecks, and identifying opportunities.

Identify Opportunities

To promote the growth of the enterprise, it is essential to identify the primary needs and opportunities. For this, the external and internal environment of the corporation must be analyzed. Recognizing the possibilities in the short, medium, and long term allows the enterprise’s continuity and the development of innovative ideas.

Adopt The Feedback Policy

Feedback is a fundamental part of the collaborative culture. Listening to what employees have to say about the company’s routine activities, team members, task execution, and the business’s organizational structure is one way to offer the necessary working conditions, increase engagement and build an expanded view of the various sectors of the enterprise. Dialogue is always a good management tool.

Invest In Technology

Technology is an excellent ally of business management, primarily through software such as ERP ( Enterprise Resource Planning ). Using new technologies allows the company to optimize and centralize all operations, have management reports, improve communication, develop sustainably, and guarantee remote access to all information.

Filter The Ideas

Innovative management requires ideas to be screened and tested. The knowledge management team must have adequate methodologies and indicators to verify the situations before and after the implementation of the solutions and store the unselected ideas to avoid rework and guarantee the construction of a consistent database.

To filter ideas, the knowledge management team can use, for example, the “development funnel” model. In addition, stimulating employees’ creativity from different company sectors increases insights. Therefore, solutions to problems can be found within the teams themselves.

Make The Environment Conducive

Currently, the competitive paradigm is the most used by companies. On the one hand, employees are looking for the best career path. On the other hand, enterprises seek a better position in the market. Competition has some advantages. However, collaborative practices have shown better results since they enable simultaneous employee/company growth.

The collaborative culture is an excellent ally of creativity and, consequently, of innovative management. To build a favorable environment, it is recommended to horizontalize communication and other processes, stimulate the generation of ideas, promote the exchange of knowledge, and offer creative freedom to employees.

Build Partnerships

Partnerships are fundamental in any market segment, and in innovative management, they become even more critical. Establishing partnerships means expanding the possibility of return, relying on other organizations’ experience and technical knowledge, and increasing positive results. When choosing partners, ensure the strategies and cultures between the companies are compatible.

Also Read: Customizable ERP: What Are The Advantages For Your Business?

Customizable ERP: What Are The Advantages For Your Business?

By
Techno Rumours
-
0
Customizable ERP: What Are The Advantages For Your Business?

A customizable ERP is a strategy used by most companies that seek to simplify and streamline operations, ensure task control, reduce errors, gain efficiency, and enjoy other advantages capable of providing excellent results.

This is because it is a complete and robust management software, capable of optimizing and organizing all areas of the business, providing more dynamic management of processes that will contribute to more assertive decision-making and the achievement of the proposed goals and objectives. . Do you want to know what the benefits of having this tool are? So, continue your reading!

Meets The Needs Of The Organization

A customizable ERP can adapt precisely to the company’s needs, integrating new functions and modules, and considering each business model. In this way, it is easier to acquire a tailored solution for the company that meets all identified demands, in addition to allowing the full potential of technology to be enjoyed, even in more specific tasks.

Provides Operational Efficiency

Another advantage of the customizable ERP is operational efficiency, leading to the precise tasks carried out in the work routine. When efficiency is unsatisfactory, it means that resources are being wasted and that, little by little, the company is losing competitiveness.

Considering this, the solution helps a lot. This is because it ensures that the routine of operations is supported by technology and, therefore, is better directed. In many situations, automating activities and letting the team focus on more strategic functions is possible.

Simplifies Employee Adaptation

Implementing an ERP can lead to adapting the work routine for several reasons, either because the team is using an old system or because the company is starting to work digitally. In either case, adapting to a new tool can be complicated.

In this regard, the customizable ERP brings another benefit, which is to facilitate this transition phase, providing fewer contrasts when compared with the work that was already done previously and it’s standards.

This leads to a series of positive consequences, such as the work team’s motivation, since this lighter transition process generates interest in understanding the new technology and the whole process, contributing to more satisfactory results.

It Brings An Excellent Cost-Benefit Ratio

Considering only the cost of acquiring the tool is a common mistake since some cheap solutions may not generate any return or even affect business results, causing losses.

In this case, the customizable ERP presents an exciting highlight since it provides the maximum return for the company, considering that it adjusts to its demands. In addition, it can give an acquisition cost similar to generic ERPs but with a higher potential, leaving the company in a prominent position.

After All, What Is The Concept Of Customized And Generic ERP?

Think of ERP as management software. It allows, for example, to control the business’s cash flow or to make inventory forecasts, ensuring that the company is always competitive in dealing with competitors and the unpredictability of the market.

Some of this software works as a generic engine. They work practically the same way in all companies and meet the exact demands, restricted to a specific scope of controls that are generally part of the company’s back office, such as administrative, financial, tax, accounting operations, etc. This has a weak point: specific demands of the business operation, necessary for most companies, still need to be met.

Think, for example, of a car dealership. Its software requires fields to record the vehicles’ chassis and customers’ driver’s licenses. Therefore, generic software, which comes as a “little closed box,” can hardly meet these demands.

On the other hand, customized ERP can be architected according to the demand of each company. Therefore, it is possible to include new modules and fields, ensuring that the technology covers even the most specific processes. They have a complete ERP that controls the entire back office. Still, they go much further, expanding functionalities to automate operations that involve other areas of the company, with sales, customer management, field operation teams, and many others.

What Are The Main Differences Between Custom And Generic ERP?

There are many differences, and you must address them to choose the best ERP software for your business. As explained, flexibility is an important point, but there are others, such as scope and final cost.

Tool Flexibility

Generic software could be more flexible. It is a “little closed box” and limits the company’s functions. Suppose it meets all the demands of your industry or company; fabulous. If you do, you will have problems, as some practices will be discovered.

This flexibility is a strong point of customizable ERP, as it is architected according to the company’s needs. This means that all processes, even the most specific ones, can be embraced by technology. This flexibility allows for 360-degree management, that is, complete.

Digital Transformation

Industry 4.0 is changing business processes, making them faster and more digital. Good ERP software needs to drive this modernization, allowing the company to adapt and integrate the best processes into its day-to-day.

Generic software, due to its rigidity, may not offer specific processes. That is, they may be left out of the 4.0 transformation. The customized ERP, in turn, ensures coverage of all management processes, adapting them to Industry 4.0.

Functionalities Present In The ERP

Another critical point is functionality. The more functions an ERP has, the better. Correct? Only sometimes. The most important thing is that the ERP has valuable tasks for the organization and its processes. 

Unfortunately, to offer high coverage, it is common for generic ERP to have functions that could be more useful to your company. Therefore, the module will be there, it is part of the software, but your collaborators will never use it.

Also Read: How Can Marketing Help Sell More ERP?

Seven Mistakes In Digital Marketing For B2B

By
Techno Rumours
-
0
Seven Mistakes In Digital Marketing For B2B

Investing in Digital Marketing for B2B is a great way to find new customers, improve your company’s positioning and increase the number of closed deals.

With the popularization of the internet and social networks, much of the public is online. If your company wants to take advantage of these numbers to close more deals, developing a solid and consistent digital presence is necessary.

For this, it is necessary to have a good Digital Marketing strategy for B2B. According to a study by Dream grow, 71% of consumers who had a good service experience with a brand on social networks would like to recommend it to others.

Furthermore, a Click Z survey showed that after an ad is viewed on the internet, 31% of users click on the ad; 27% look for the product or the company, 21% type the company’s website address into the browser, and 9% search for more information about the product.

However, a good Digital Marketing strategy for B2B is challenging to implement, and many companies end up making mistakes that can significantly harm results in the future.

Therefore, this article will present some of the main mistakes your company needs to make in Digital Marketing for B2B.

Main Mistakes Made In Digital Marketing For B2B

Ideal Audience

One of the main things many companies need to improve when defining a Digital Marketing strategy for B2B is the ideal audience that the design and the company want to reach.

This step is essential so that your team and your strategies are aligned and optimized to find customers interested in doing business with your company.

Thus, you increase the chances of closing a new contract and ensure that your sales and marketing team does not waste time and energy on activities that will not bring results in the end.

Investment

Another widespread mistake companies make about the investment that will be made in marketing actions and campaigns. Before you start, you need to know where your money was invested and what return you got from that investment.

After carrying out this analysis, the company must refrain from investing in those strategies that do not bring a return. Feel free to switch to a new system if an action doesn’t get results.

Separating Marketing From Sales

Separating sales and marketing is one of the most common mistakes we can find, and it can damage your company. In the past, many entrepreneurs and managers believed that the two sectors should work separately.

However, this is not true today, and the two teams must have converging planning and actions. And that includes everything from attracting and qualifying leads to prospecting and, in many cases, negotiations.

Not Being Present On Social Media

As we already mentioned in this article, social networks accumulate billions of users worldwide, and your ideal client is present in them. Today, we have various social networks for different audiences with many features and objectives; identify the one that best fits your needs. Being present on the networks means losing customers and, consequently, losing money.

We Are Not Creating Quality Content

A great Digital Marketing strategy for B2B is creating and sharing quality and engaging content. Through content on social networks, blogs, email marketing, etc., you can improve your relationship with your customers, position your brand as a reference in the market and attract more potential customers to close deals.

Paid Media

Investing in paid media is a great strategy to increase your sales, reach more customers and segment your ads so that only people with a genuine interest in your company can find them. Thus, you can get relevant results from a small investment and increase your conversion rate. 

Ignore Campaign Feedback And Metrics

There is no point in developing marketing strategies and actions, putting them into practice, and forgetting that they exist. It is necessary to monitor relevant metrics and listen to customer feedback to find out where you are working and what can be done to improve the experience and optimize results.

Also Read: We Can Divide Digital Marketing Into Four Major Areas

What Is Hype Lapse Present In The Galaxy S23 Camera?

By
Techno Rumours
-
0
What Is Hype Lapse Present In The Galaxy S23 Camera?

Galaxy S23 Camera: Have you ever considered filming the stars in high quality without needing a professional camera? Know what the hyper-lapse of the Galaxy S23 is and what its capacity is.

A quality camera with different functions is the common denominator between primary and more demanding users when buying a cell phone. With the recent launch of Samsung’s new flagships, the Galaxy S23 Ultra stands out as the most advanced model of the South Korean brand, combining unique features and evolutions of previous versions. And one of these novelties is the Hyper lapse function in its set of cameras. 

What was once a distinguishing feature of an app, limited only to certain smartphones, now appears with a primary function of the new Galaxy S cell phone. Let’s talk about its usefulness, its origins, and what’s different about the version present on the Galaxy S23.

What Is Hyper Lapse

Hyper lapse can be considered a “sister” effect of Time lapse, which is widely known and used to display several images sequentially, showing an accelerated passage of time. Hyper lapse uses the same principle, a time lapse video in which the camera moves, being able to approach or distance itself from something. 

Like its sister effect, hyper-lapse comprises a set of videos with increased speed, recorded at 24 frames per second. With this, it is possible to generate this effect of the passage of time mixed with movement both near and far. It may even have variations in speed as well, with accelerated or normal moments. 

The difference between the two effects is relatively small. The time lapse build this sequence through photos or videos with little movement. At the same time, the hyper lapse is different because it shows a point of view capable of moving over greater distances. It is an exciting option for filming landscapes or “walking” with the camera. camera inside a location.

How Does This Hyper Lapse Relate To The Instagram App Of The Same Name?

In 2014, Instagram launched an exclusive iPhone app called Hyper lapse, one of the countless apps for specific features. And ironically, despite its name, it was an app focused on creating time-lapses with internal stabilization and options to record with different resolutions, frame rates, and speeds.

A person familiar with different types of video recordings could even do something close to the hyper-lapse effect with this application, which would depend on how the user moves the camera while shooting. But remembering, the focus of the application itself was to facilitate the production of time lapse, not hyper-lapse.

This and other similar apps, such as Boomerang, were discontinued and removed from the App Store in 2022. Both became obsolete as their functions were incorporated directly into Instagram and can be easily found within Stories and IGTV.

What The Galaxy 23’s Hyper Lapse Is Capable Of 

Speaking specifically of the Galaxy S23 cameras, one of the main attractions of the optical set is the evolution of technology called lithography, achieving better results in images in low light. The best possible outcome with this technology is present in the 200MP sensor of the S23 Ultra, capable of automatically adapting according to the light capture. And that’s precisely where the S23’s hyper-lapse stands out. 

Entitled “Astro Hyper lapse,” the function unites the ability to capture night images to create hyper lapses of the starry sky, which allows for a whole range of ideas for creative videos, such as recording dusk with the effect or a long sequence of a night landscape. 

This way to follow the stars can be done either at regular speed, which allows videos between 30 minutes to 5 hours in length or at the 300x speed option, ideal for showing a long passage of time in a video of up to 12 seconds in length. Duration. When selecting this speed option, the “Star Trails” function becomes available, indicating the possible “trails” of the stars, as seen in the image below:

Samsung recommends using a tripod to get more stable images and using the Camera Assistant application in the Galaxy Store. It is possible to use the 300x recording function for a longer time. As this function requires much of the device’s battery, with Camera Assistant, it is possible to configure the screen to save energy during recording by selecting the dimmed screen option.

The hyper-lapse of the Galaxy S23 is capable of recording videos in super HDR and is present in the base, Plus, and Ultra models. But the ideal experience with the function, without a doubt, takes place in the Ultra model, as it has the most robust set of cameras.

Also Read: Tablet For Reading Is It Worth And Required Features

Big Data And Artificial Intelligence: Algorithms In The Future

By
Techno Rumours
-
0
Big Data And Artificial Intelligence: Algorithms In The Future

Big Data and Artificial Intelligence: Since the early 2000s, Big Data has been part of the vocabulary of data scientists, programmers, and other technology professionals.

The general public adopted it when e-commerce and social networks became part of their daily lives. Today the concept is well established, but its influence on people’s lives is still the subject of much discussion, especially with advances in Artificial Intelligence (AI).

After all, Big Data and Artificial Intelligence have brought facilities to governments, organizations, and society while raising ethical questions about data storage, use, and ownership. There are more doubts than certainties about the subject, which intrigues scientists from the most different areas of knowledge, from the Humanities to the Biological Sciences.

What Are Data

To understand the meaning of Big Data, it is necessary to define what data is. Data is raw knowledge that needs adequate treatment to provide relevant information. All people generate this knowledge daily, whether online or in the physical environment.

The most common examples are name, social security number, location, and credit card number. But some data are considered more sensitive, such as political orientation and health conditions.

What Are Algorithms

Originating in mathematics, algorithms are rules and logical procedures previously defined to achieve a specific objective, following a finite number of steps. We’ll talk a lot about them in the following few paragraphs.

The Revolutions That Unite Big Data And Artificial Intelligence

Two revolutions must happen shortly. The first is biotechnology, which has the support of neuroscience to decipher the functioning of the human brain and feelings. The latest scientific discoveries have revealed that feelings are biochemical mechanisms that a living being uses to calculate survival. As a mechanism, it follows patterns that can be identified and manipulated.

The second is information technology, through advances in AI and robotics. The two revolutions combined will produce Big Data algorithms that will analyze people’s feelings. This is what already happens in medicine, for example. Diagnosis and treatment are no longer established by the patient’s sense of being sick or healthy but by technology that monitors an individual’s biometric data. Big Data and Artificial Intelligence are already used to monitor chronic diseases such as diabetes and hypertension.

This scenario will expand to other areas of our lives, thus shaping the use of algorithms by large technology companies. If today we are already surprised by how Google, Facebook, and Alibaba predict our behavior, the following decades promise a 180-degree change in society as we know it.

Here we make the same warning as Yuval Noah Harari: what you will read next are hypotheses of what will happen in the world after the impacts of Big Data and Artificial Intelligence. There is no certainty that the predictions made by the author of “21 Lessons for the 21st Century” will come true.

The Authority Of Algorithms

For millennia, humanity believed that authority was divine in origin. With the ideals of the Enlightenment of the eighteenth century, the administration began to be exercised by human beings. And, in the coming decades, algorithms will probably be the protagonists.

The authority of algorithms will come from the perception that they can offer better guidance than other human beings – or ourselves. The first signs of this change are already present with the indication of content on Netflix and the selection of publications we are exposed to on Instagram.

If we start to guide our lives by algorithms, for Harari, it will no longer make sense to see the world as the field of action of autonomous people who try every day to make the best choices. The world will be a gigantic flow of data, and we, biochemical algorithms, are part of a universal information processing system.

Algorithms In Decision Making

The use of algorithms in decision-making will be increasingly common. Today we already entrust them with the choice of the movie we will watch or the music we will listen to. In the coming decades, Big Data and Artificial Intelligence will improve to the point of making these decisions for us, according to the predictions of Yuval Noah Harari:

  • It is choosing a romantic partner from predictive models that show possible scenarios when getting involved with a specific person.
  • Choosing the profession and career with a Google search, based on the algorithms and stored information it has on the user, would analyze the strengths and weaknesses of the individual and offer an answer.
  • Choosing which candidate to vote for in an election.

The trend is that, over the years, we have started to trust algorithms more than our feelings. We know that most people need to learn themselves better and still make mistakes when making any decision. Unlike AI, humans cope with the lack of data, confusing rules, and uncertainties of everyday life. So we will delegate more and more activities to algorithms, which can lead us to remember how to make decisions for ourselves.

Big Data And Artificial Intelligence Will Evolve To Be More Ethical Than People

The definition of right and wrong will still be humanity’s responsibility. However, technology is likely to surpass a person in ethical decisions. In times of crisis, it is common for people to forget ethics and follow their emotions and instincts – as in a car accident in which the driver flees without helping the victim for fear of punishment.

Since we mentioned traffic, the self-driving car is the most common example of ethical decision-making by technology. In addition to avoiding accidents due to human failures such as lack of attention, the automobile can follow ethical guidelines better than humans in times of crisis, as long as it is programmed to do so. It can be set to stop and help strangers in trouble or change lanes to save the life of a child in its path (even if it means the driver’s death).

Also Read: Artificial Intelligence vs. Deep Learning vs. Machine Learning

Five Simple Security Tips For Your Devices

By
Techno Rumours
-
0
Five Simple Security Tips For Your Devices

Security tips for your Devices: The use of notebooks and desktops is prevalent. They were the forerunners in accessing the internet and using the software.

Long before we thought about smartphones, PCs were already by our side, helping with the development of work tasks and sharing content and entertainment.

Even with the popularization of mobile devices, a computer is still a highly requested machine, whether for work or personal use. 

This reality of much use opens up a pertinent discussion: how to protect devices such as notebooks and desktops against virtual threats, such as viruses, worms, and other malware.

To help you find the best security practices for your devices, we’ve separated some tips to protect your computer and use it without significant concerns.

Beware of Wi Fi Connections

Wireless internet networks are viral these days. At the end of 2015,registered an increase of 189% in the number of hotspots – places of access to the internet via a wireless network – demonstrating the popularity of this technology and the scope of wireless networks throughout the territory.

As much as many networks and access locations are available, not all of them represent a safe browsing environment. Specific networks, especially public networks, do not have strict security protocols, which allows criminal groups to take advantage of this fragility to gain access to connected devices and even subtract data and deploy malware.

Be very careful with the contents accessed during an internet session in a public place. Avoid using sites that require passwords (such as social networks, email accounts, and work platforms) and, above all, avoid accessing internet banking. Carelessness can mean a big headache. If possible, use a VPN to access public networks.

Use The Password On Your Device

One of the dangers for computer owners, especially notebooks, is the theft of the machine. Thieves don’t always have an eye on the information on your computer. It is more common to resell the device or its parts; however, in some cases, criminal groups scan for information of interest before dismantling the machine.

To prevent device theft from also becoming information theft, it is worth using a good password to control access to the operating system and all its folders, internet history, passwords, photos, etc. Don’t forget to use a “strong” password and avoid clichés, such as sequences of numbers and letters. Always try to use a password that mixes uppercase and lowercase letters, symbols, and numbers. Some sites rate password strength if you want to check your password strength. 

BYOD And The Importance Of VPN

Many companies are modifying their work structures and allowing the rise of device mobility to change the reality of the office. Nowadays, numerous companies see the Home Office naturally, and some have adopted Bring Your Device (BYOD). In this system, the employee can work using his notebook, which only needs an internet connection to access the work tools.

Despite being a practice that enhances mobility and flexible schedules, BYOD requires some security practices to prevent corporate information from being accessed by malicious people. One of the most used tools to prevent data theft is the VPN connection. In this system, the computer uses software to connect remotely with corporate strategies, allowing them to be used remotely safely.

Never Stop Using A Good Antivirus

Antiviruses are old allies of safe browsing. They have been recommended by experts for years, given their efficiency in protecting computers, their ability to be combined with other security tools (such as firewalls), and their extensive database, which contains a wealth of information about threats of all kinds.

A good antivirus can detect different virtual threats, avoiding contamination by malicious files. As threats evolve and become more intelligent, antiviruses are also progressing to become tools of excellent efficiency against cyberattack.

Use Folder Blocking And Encryption Software

Suppose you want to increase your computer’s security in case of device theft, in addition to applying passwords to access the operating system. In that case, it is possible to use passwords and encryption in folders. Some programs allow the creation of passwords to restrict access to folders containing documents and personal or business information, which increases the security of the information contained in the computer.

Also Read: Types Of Computer Security: What Are They

1...161718...55Page 17 of 55

Copyright © 2024 | All rights reserved by TechnoRumours