What Are Cloud Applications? See The Concept

February 13, 2023

Implementing cloud applications is one of the main objectives of companies when using cloud technology. That’s because the cloud system expands the synchronization and scalability of the systems.

Based on this, it is possible to take advantage of all the advantages of cloud operations even more with tools that exploit these functionalities.

Even implementing cloud technology, many managers may need help understanding how applications work. After all, how do these systems work when associated with the cloud?

Well, you will understand throughout this article why there is so much interest from organizations in systems based on cloud computing, as well as how they work. Let’s start.

What Are Cloud Applications?

Cloud applications differ from traditional ones because they are those accessed through the web environment. These are software that starts from an external server.

Therefore, the devices that access them do not deal with data or storage but the interaction on a website.

Cloud applications offer a lot of convenience in use. Through API (Application Programming Interface) technology, these programs process data with a look similar to native applications.

Consequently, in practice, the applications explored in cloud computing provide the convenience of accessing a website and, simultaneously, all the functionality of traditional software.

Understand Cloud-Native Apps

Cloud-native apps are software developed precisely to take advantage of all cloud storage resources. In practice, the main difference is in infrastructure abstraction.

This is because, while traditional native applications depend on the infrastructure where they are used, cloud functions act entirely independently.

In other words: cloud-native apps run on all possible clouds, public or private. Traditional applications usually demand system prerequisites and may have failures caused by them.

How Do Cloud Apps Work?

They are entirely based on containers. They are more than sets of functions, codes, and configurations unified in a package.

When executed, the cloud application presents itself as traditional software, but it is formed by several independent processes that come together in containers.

In practice, this makes applications more agile, reducing the chances of bugs in certain functions. With an architecture based on microservices, developers can quickly identify and fix flaws in the application.

For this reason, cloud applications perform better and can be easily updated. To understand even better how these tools work, follow the comparisons below:

Cloud Applications vs. Web Applications

Web applications are those that work directly in the online environment. These works are based on the HTTP protocol, which determines the movement of information. The main differences between cloud applications are:

High dependence on the internet network or browser;
It promotes the exchange of files between the device and its server, requiring downloads and uploads;
They do not work in microservices architecture;
Do not work based on containers;
Depend on the internet network to carry out storage activities;
Low level of customization.

It is noteworthy that a web application can become a cloud application in the midst of digital transformation.

For this, it is necessary to convert the formats and make adaptations so that it does not require the browser or depend on the internet network to function.

Cloud Applications vs. Desktop Applications

Desktop Applications are those traditional versions of software downloaded and installed on each device. The data generated by these programs is stored on the machine, which has limited storage.

Due to the lack of scalability of Desktop applications, as well as the need to constantly download updates and still need a high level of synchronization, companies have joined the migration to the cloud.

A report by Flex era, with more than 750 decision makers in companies, indicated that 61% responded that they would dedicate more significant efforts to this migration.

In addition to the ease of storage, the adoption of cloud tools greatly facilitates the processes of organizations. For this reason, the effort to implement this usability is increasing in businesses worldwide.

Also Read: What Are The Main Characteristics Of A Cloud Server?

Artificial Intelligence vs. Deep Learning vs. Machine Learning

Techno Rumours

February 11, 2023

Many people think that machine learning, artificial intelligence, and deep learning are the same, but they have different meanings despite being related.

Artificial Intelligence

Generically speaking, AI is the ability of machines to simulate our reasoning, that is, to imitate some human characteristics, such as decision-making and audiovisual recognition. It can be implemented in many ways, from simple logic to more complex neural training algorithms.

Machine Learning

Machine learning is one of the offshoots of Artificial Intelligence. Machines can learn, correct themselves, and adjust models from a large amount of data with minimal human interference. Every learning method uses AI.

Deep Learning

Also known as deep learning, it is a subset of machine learning. It deals with artificial neural networks that mimic the complexity and functioning of neurons. They are used for complex and precise solutions, such as image and sound recognition.

Machine Learning In Your Everyday Life

We are constantly being watched as we produce data with every choice we make on the internet, mouse move, content, and product selection. Who analyzes all this data to provide us with more practical, fast, and assertive experiences in machine learning? See some examples:

Social networks like Facebook and Instagram analyze your latest conversations and interactions with friends to select the display order for stories and posts.
Stores with online services, such as Amazon and Mercado Livre, observe your searches and purchases, hours, and product categories to formulate specific ads for you and provide more personalized assets.
Transport services and routes, such as Maps, create more efficient ways with less risk of accidents, and cargo theft, used by carriers and individual users.

Another theme that is on the rise and is correlated with what we are seeing is Industry 4.0.

Machine Learning And Industry 4.0

Industry 4.0, also known as the 4th Industrial Revolution, brings to the “ factory floor ” the practice of digital technologies, seeking smart and more efficient factories based on automation, computing, and connectivity.

Autonomous learning from data analysis is essential, as it guarantees the industry more reliable results that can be applied in an integrated manner by all machines.

Autonomous robots are a good example. They can carry out tasks and meet objectives without human intervention, capturing data from the environment in which they are to guide themselves and “learn.”

In this way, they can replace human work in dangerous situations and perform repetitive or even unfeasible tasks for humans.

In addition, they can carry out activities more quickly and safely, reducing costs. Let’s now see four more well-known machine learning methods that can be developed.

Most Popular Machine Learning Methods

Supervised Learning

In this case, the system already has defined inputs and outputs; that is, it knows its problems and their respective solutions.

In this way, the algorithm can compare the actual responses with the expected responses to find the errors, learn and make the necessary adjustments to arrive at the predicted model.

This method is most often used in cases where probable future events can be predicted from historical data.

Semi-Supervised Learning

This method follows the same applications as the Supervised method but differs. In this case, we have many uncertainties aligned with a small amount of defined data, which will guide machine learning. It is useful when known or labeled data are too expensive to apply the previous method.

Unsupervised Learning

Unsupervised learning, unlike the first, does not receive any defined output; that is, there is no solution or correct answer.

The intention is to analyze all the data and find similarities or structures between them. It is widely used to segment groups with common attributes, such as customer profile and purchase frequency.

Reinforcement Learning

Unlike all previous methods, this type of learning does not have any initial data mass. In this case, the algorithm collects impressions of the environment and, through trial and error, adjusts its model for better results according to the positive and negative feedback it receives from the environment. It is widespread in financial software, games, navigation, and robotics.

Finally, let’s look at two other topics that are always associated with Machine Learning and generate much doubt.

Also Read: How Artificial Intelligence Affects IT Teams?

Blockchain As A Service (BaaS): The New Wave

Techno Rumours

February 10, 2023

Blockchain As A Service (BaaS): The New Wave

Blockchain As A Service (BaaS): Although blockchain technology is related to the world of cryptocurrencies, it has been increasingly used to generate solutions in other areas.

Is the term used for services that are developed within the blockchain? Before, operating blockchain technology was a tough job, and because of this, there needed to be more resistance for companies to get familiar with the blockchain.

However, today, big players like IBM, Microsoft, and Amazon offer BaaS solutions to other businesses, which has helped to spread this technology.

SaaS: What Does It Mean?

SaaS is an acronym for (Software as a Service). This term is used for solutions made on the internet that allow people and companies to use certain features without needing any software on the user’s computer.

The idea of SaaS is closely related to the emergence of cloud computing. When you create a website, you need to host it on the network. Generally, you can purchase hosting services like HostGator or Google Cloud. These services are examples of SaaS.

Through them, you focus on exclusively developing your website’s content instead of spending hours creating lines of code, connecting to the web, and programming.

However, suppose you are a person who wants to program. In that case, SaaS solutions offer features like API (Application Programming Interface) to make it easier to develop and implement the functionality of your website.

What Is Blockchain, And How Does It Work?

A blockchain is a chain of blocks on which information is recorded. This technology is commonly associated with cryptocurrencies such as bitcoin, but it can be applied in other areas.

The functioning of the blockchain may seem complicated, but I will explain it in a simplified way enough to understand the article’s content.

For information to be registered within the network, it must go through an encryption process by users known as miners.

In addition to encrypting information, users also work on securing the block identity (hash). The hash of the block being created takes into account the hash of a previously validated block. In this way, the blocks establish a connection, forming a chain.

Knowing how blockchain works and what SaaS means, we can move on to understand the main point of this article: Blockchain as a Service (BaaS).

What Is Baas?

BaaS stands for “Blockchain as a Service.” The idea is the same as that of SaaS. Still, when we talk about BaaS, we refer to solutions created within the blockchain by specialized companies with the necessary infrastructure to operate the network, bearing in mind that working with the blockchain is a complex job.

How Does BaaS Work?

The operation is similar to SaaS. Imagine that you own a company and want to use cryptocurrencies as a payment method. You have two possibilities:

Set up the entire infrastructure to use blockchain payment networks with Ethereum, Bitcoin, or Ripple.
Hire a third-party company that provides a ready-to-use cryptocurrency payment service.

The second option is an example of BaaS. When blockchain emerged, people began to identify how difficult this technology was to operate and pointed to this as a possible barrier to blockchain diffusion.

However, some companies like IBM and Microsoft developed friendly environments so that companies from all sectors could use the blockchain network, thus developing applications known as BaaS.

Today, companies and industries see the potential of blockchain, and the demand for BaaS has increased because of the benefits that this technology can bring to a business. Want to know why you use BaaS? Check the topic below.

Three Reasons To Use BaaS Solutions

The main reasons for using BaaS technology are:

Security

This is the principle of the whole idea behind blockchain—a secure system for storing information that prevents fraud and changes to records.

Once the information is inside the network, it would be necessary to attack all miners’ computers to change that information. What a virtually impossible task!

Agility

Financial transactions that take place within the blockchain are less time-consuming than those that take place today. This is because there is no need for a centralized and intermediary body to approve the operations.

Did you know that an international financial transaction can take up to 2 days to be validated? Using a BaaS payment system, validation would take a few minutes.

Ease

Using a BaaS prevents companies from concentrating resources on infrastructure to operate on the blockchain.

Know that it takes considerable computational power to mine on the blockchain. It would not be worth the investment in a sector within a company to work on the blockchain network. It is more practical to hire a third-party service specialized in BaaS development.

Where To Apply BaaS Technology?

The emergence of blockchain began to be associated with cryptocurrencies. Today, it is possible to use BaaS technology in areas such as:

Logistics;
Government services;
Justice and law;
Intellectual property;
Health;
Food safety.

And many others. Blockchain solutions can be applied wherever there is a need to record information, track data, and streamline processes securely.

Also Read: Blockchain: Main Benefits For Companies

Use Social Media Integration To Maximize Your Business!

Techno Rumours

February 8, 2023

Use Social Media Integration To Maximize Your Business!

Social media Integration: The realization of Integration with social networks has been widely adopted among content producers; after all, being present on different platforms simultaneously helps in the visibility, engagement, and dissemination of content.

Today, social networks gain space and play great importance in all communication. The advancement of technology and tools has enabled the growth of digital marketing, advertising, and advertising scenarios.

The range of platforms, channels, and types of content is enormous, which allows the development of various strategies and offers the opportunity to develop your work in the media; after all, the resources are vast.

Do You Know What Network Integration?

Integration with social networks is nothing more than using different networks, with the application of strategies, such as inbound marketing, to share content on them, connect with more people, and publicize something.

This marketing strategy works together with content creation to promote opportunities so that there is the maximum use of media platforms and as an extension of branding and advertising.

Social networks have gained so much space that currently, several agencies provide services such as social media, for example, making this midfielder for those who need help in creating and frequency of content.

Using social networks to your advantage interactively and attractively is an excellent opportunity to grow and strengthen your brand, bringing it closer to your customers and contributing to strong and lasting relationships. But do you know the role of Integration with networks? Continue reading to understand!

What Is The Role Of Integration With Social Networks?

Today the role of the internet and social media is of great relevance for business; after all, research and search for information about products and services are carried out within these platforms.

Therefore, those who use it, and are present in them, can reach a wider audience, thus reaching more people, winning over new customers, making recent sales, and making more profit.

In addition, those who work with Integration with networks can and should carry out a plan and schedule to align the objectives and goals with the organizational culture and branding.

When you use various social networks, you can build a personal relationship with each client; understanding their needs, desires, and goals is essential to achieve good results.

The customer is constantly changing, so having a tool that helps obtain this data and analysis allows you to find solutions for him to look for, solving his needs effectively and assertively.

Please continue reading to find out how to integrate with your social networks and see how easy it is!

How Can I Integrate With My Social Networks?

The first step to integrating with your social networks is to understand that there is a set of practices that, when used together, add practicality for the company, the consumer, and the target audience.

There are some tools:

Action button: they connect the visitor and the company’s point of contact through a click. Please pay attention to some factors, such as the size and color used in the button, so they are not ignored.
User: Pay attention to the name on your social networks, be as faithful as possible to your name or the name as you are known, and remember to use the same user for all accounts so that it is possible to find you easily.
Use and abuse all the tools the platforms make available, and be present by diversifying your content and putting creativity into practice, whether in videos, photos, or any other material.

Remember, you are in a storefront, and attracting the user’s attention is fundamental for them to connect with your network and access more of your content.

Please mention somewhere which networks you are connected to so that the user can find you on other platforms.

Call to action: remember to make a call to action, whether it’s subscribing to your channel, liking your photo, leaving a comment, or following you on other social networks.
Strategies: use inbound marketing and marketing and advertising campaigns for networks to carry out a prior study and develop actions that convert to achieve results. Also, use interactive content that captivates your audience.

Let’s now learn: What tools can you use to integrate social networks? Continue reading to find out.

What Tools Can I Use To Do The Integration?

Today social networks have some tools that optimize your time and work together with your strategy; you can automate and program your posts. It’s so fast, simple, and easy!

There are, for example, WordPress sites with the option of using a social media plugin allowing the incorporation of posts on sites with links to share images and videos.

There are also some extensions and modules on some sites like Drupal and Joomla, Platforms like Wix, Weebly, and Squarespace also allow Integration using third-party applications.

Another widely used tool is the creative studio, where you can schedule posts for both Instagram and Facebook; it has an easy-to-use layout!

Now let’s understand the significant gains and benefits of integrating with social networks. Read on!

What Are The Significant Gains And Benefits Of Integrating With Social Networks?

What is the use of social networks? You walk side by side with the competition in a trend in relationships and social interactions, the benefits are diverse, and the engagement between the brand, customers, and employees has increased.

We list some of the benefits of using social networks, and they are:

Increase the customer satisfaction rate;
Online visibility in interaction with the public;
Brand disclosure;
Increased audience and traffic;
Expansion of the number of sales and number of customers;
The dissemination of content aligned with the culture generates greater awareness in the organization;
Improves organic positioning;
Increases communication channels interaction with customers and suppliers;
Ability to monitor and analyze conversions;
Obtaining relevant information for the marketing and content marketing team as a whole.

Also Read: How Ads On Google And Social Media Impact Brand

What Is Malware, And What Are Its Main Types

Techno Rumours

February 7, 2023

Much is heard about virtual attacks that damage systems, cause financial losses, and intercept data, among other damages. Most of the time, they use malware, so-called malicious software.

What Is Malware?

As the name implies, malware is malicious software whose main objective is to cause damage or any form of harm to different systems.

In this way, it invades computers, networks, tablets, and mobile devices, damaging or disabling them and taking partial control of their operations.

Usually, these attacks intend to earn money illegally since, when capturing data, those responsible for the attack encrypt the files and demand a ransom so that the user can recover them.

Unfortunately, it is enough to be connected online for malware to gain access to your system, as it can enter by downloading infected files, opening malicious email attachments, and browsing a website that has been hacked, among many other possibilities.

That is, virtually anything downloaded from the internet to a device without a good quality anti-malware security system.

What Can Malware Do?

Although it is impossible to damage the physical hardware of equipment, malware can steal, delete and encrypt data, compromising, altering, or hijacking essential functions of a computer.

Furthermore, it can monitor device activity without user knowledge or consent. Therefore, the consequences range from just the victim’s frustration to more severe cases where information theft can lead to financial fraud and identity theft.

In this way, this difference in functioning will depend on the type of malware used, and therefore, we will present you with the most common ones used by cybercriminals today. Check it out:

What Types Of Malware Exist?

Most malware out there fits into one of the following categories, depending on how it works. Therefore, they are:

Ransomware

This model works so that it blocks access to files or a device itself until there is a ransom. Thus, devices with stored vital information are most subject to this attack.

Spyware

It gathers information about some devices and provides it to the attacking cyber-criminal. Typically, this malware monitors someone’s internet activity by collecting personal information about them. For example, login and financial data are used to commit fraud or even identity theft.

Trojan Horse

A Trojan horse is another type of malware that infiltrates devices by appearing to be legitimate software.

Its name alludes to Greek history, where the Athenians entered the city of Troy hidden inside a giant wooden horse and left as soon as the Trojans got them inside.

Thus, once this malware is installed, it activates on the device and may even download additional malware in the process.

Botnets

A botnet is not exactly a type of malware but a network or computer code that has been infected by malicious software and, therefore, can be controlled remotely; that is, they respond to the commands of the responsible hacker.

Also known as zombie computers, they are often used to send spam or viruses, steal personal data, and create fake ads in browsers. Today, botnets are considered one of the biggest online threats out there.

Worms

A worm is malware that can increase. After hacking and infecting one device, it replicates and spreads to other devices and remains active.

Some of them work as a way to install additional malware, while others reproduce and do not cause damage to the devices but overload their networks.

Adware

Adware works by displaying unwanted advertisements to its victim. They are commonly presented in the form of free games or browser toolbars.

Furthermore, they can collect personal information belonging to the device owner to customize the advertisements that appear for the device. Although most of them are installed legally, they annoy the user like any other malware.

Finally, now that you’ve seen the damage a malware infection can cause and its main types, we’ll teach you how to remove this malicious software to end the headaches they cause.

How To Remove Malware?

In most cases, it can be removed and devices restored to normal. In such cases, browse the internet and look for guides on removing malware from computers, Macs, iPhones, and Android devices. There are several with detailed descriptions that you can follow to get rid of them.

However, some do not have such an easy removal process once they settle on systems, and therefore, the most viable way to ensure that they are permanently removed is to opt for malware removal tools.

Several available in the market are specially made to detect this unwanted software and remove them from all your devices.

Also Read: Five Ways To Promote Digital Security In Your Company

App Store Optimization (ASO): What It Is

Techno Rumours

February 6, 2023

App Store Optimization (ASO): What It Is

As a strategy similar to SEO, App Store Optimization is a fully mobile-oriented optimization technique. Considering that technologies develop very quickly, investing in an application for mobile devices can be a differential for your company!

What ASO?

Acronym for App Store Optimization ( App Store Optimization ), ASO emerged as an opportunity to apply techniques similar to SEO in mobile application digital distribution services, the app stores. This technique aims for mobile applications to obtain, in an organic way, favorable positions in their stores, that is, to appear among the first places, generating better performance, revenue, and even business.

SEO vs. ASO

To better understand the differences between the two strategies, we have to remember that customers behave differently for both.

When it comes to SEO, it is widespread to connect with search engines on the WEB, such as Google, where users can do informative searches, while in application stores, this would only be possible if it were used. ASO, on the other hand, is aimed at app stores, such as the Google Play Store and the Apple App Store.

The ASO strategy, its primary and most essential structures are:

Application Name;
Description;
Keywords ;
Backlinks ;
Meta tags.

In addition, its main objective is to make the applications have a good amount of downloads, increase conversions and reduce the number of uninstalls.

While for the SEO strategy, the primary and vital structures are:

Meta tags.
Backlinks ;
Keyword density;
Value content;
Hierarchization of information.

The main objective of SEO is to make a page occupy the best positions in search engines. This way, it will be possible to increase the number of visits without investing money in ads. This gives the company a more significant ROI and raises brand awareness.

What Are The Advantages Of The ASO?

The ASO is essential for your app to display correctly and reach your target audience. Check below some reasons to apply for it in your company.

More Prominent In App Stores

Standing out in stores is very important because when your app is ranked in a good position, it is easier for the user to be interested in using it. If the opposite occurs, he will seek the solution to the problem in the competitor.

Organic Download Growth

As an ASO good practice, using keywords allows users to find your app faster. This means you don’t need to invest much in ads and have a lower acquisition cost per user. Thus organic growth in downloads occurs.

Conversion Rate Growth

When users enjoy the experience and are satisfied with your product, loyalty becomes more straightforward, and this means that, over time, your company becomes a reference in that niche. Customers, when they need it, will turn to your application.

Five Essential Things To Create An ASO

Renting an application on the market is necessary since everything can influence users’ choices. Most choices are made due to visual criteria. Usually, this criterion is considered secondary, but it makes a real difference when consuming a product.

And this also occurs in the app stores. “Consumers” judge your product’s functionality and usability by how it looks. Here are some tips for success on the app stores with ASO:

Have Some Optimization Strategy

Create the persona of your niche, do market research, and understand how users of the style of application you propose behave. Analyze which keywords are most used when your target audience searches for a similar product.

In addition, it is essential to understand which languages these users speak and why they are looking for that product. For keywords, be sure to carefully read the rules of each app store, as usually the rules are different and have different requirements.

Invest In An Excellent Visual Identity!

As previously stated here, in app stores, users will judge your proposal by what is presented there visually. So, only measure efforts to create an excellent visual identity for your business. A fantastic name makes all the difference in this regard, as it is the first contact the customer will have with the product. A well-thought-out name makes him feel secure in what is being presented.

Have an icon that conveys your brand identity. As much as the name and description make users feel safe, it is in the visible part that you will win their hearts. Study how you want to raise your brand image and make a very flashy icon!

And remember the Logo, and it’s also just as important as the title. The user often needs to recognize the title and retain only the shapes, colors, and strokes he saw.

Be Careful When Filling In The Information

The expected time has come to put your product in the app stores! But calm down, be careful. Carefully read all the fields that need to be filled in, choose your category exactly, and look for the one that will boost your app’s ranking. If necessary, use the subcategories to narrow the niche and make the app reach the people you want.

Clearly describe how your app works. But what it does, what features, and what features it contains. It’s time to sell the fish! A good description makes users solve the main doubts. In addition to using the report to have a moment of “interaction” with your audience, invest in high-quality images and videos showing the strengths of your application.

Update Frequently

When developers frequently update apps, it makes a good impression on the algorithms that govern app store rankings. They will “understand” that you always seek to provide the best user experience and improve security. Furthermore, users will be assured that the product has been taken care of frequently. Another positive point is that users leave their opinions with each update.

Have Good Marketing

After all the steps we present here, the crucial thing to get more users for your product could be included: well-structured marketing. Invest in advertising strategies in other applications and redirect to your download page, for example, using content marketing, sponsored links, and the darlings of the moment, social media.

Another great way to attract more users is through reviews from people who have already used your product. These reviews make a difference in users’ decisions. Assessments can be performed while using the application.

Also Read: SuperApps: Understand The Innovation

Improve The User Experience To Leverage Your Business!

Techno Rumours

February 4, 2023

Improve The User Experience To Leverage Your Business!

Nowadays, much is said about providing a good user experience. After all, it is common for sites and applications with more straightforward navigation to stand out in an increasingly digital environment.

Therefore, product, system, or service developers must pay attention to the interface of the entire user interaction process, from the homepage to the completion of a purchase, for example.

What Is User Experience?

User experience is a broad concept that encompasses all types of user interactions with a given brand. Such as access to social networks, websites, applications, products, and services.

As trivial as this may seem, with digital transformations, this topic has become a challenge for many companies.

This is because developing a simple and attractive interaction design can directly impact the customer conversion rate.

Therefore, the pillars of user experience must be kept in mind to create an ideal flow. But don’t worry, below you’ll learn more about them!

What Are The Pillars Of User Experience?

Seven main pillars can continually evaluate the most successful user experience improvement strategies. Therefore, it is necessary to base yourself on each of them if you want to be assertive.

Therefore, we separate details regarding each of the points. Check out!

Useful

In this regard, the central point is the performance based on the user experience, also known as UX design. That is, creating platforms capable of meeting user demands and solving their problems simply and intuitively.

For example, financial blogs that provide content on real estate financing also provide spreadsheets and calculators that allow comparisons.

Usable

It is also up to the user experience to pay attention to the usability it provides. This means allowing the customer to navigate intuitively through the pages is essential.

For this pillar, work focused on UX writing, and other questions of clarity and purpose in communication can be developed.

Desirable (Desirable)

The attractiveness of a platform is also critical to the user experience. After all, the first impression can be decisive for a potential customer to want to know a brand, service, or product.

Therefore, focus on developing an interaction design that is pleasant and consistent with what is offered.

Accessible (Accessible)

With the development of the digital world, people can now access pages from different devices. With that, so that your experience is not negatively impacted, a website must adapt to each access version.

In this way, it is necessary to adjust and optimize according to the characteristics and formats of each device.

In addition, it is worth mentioning the importance of establishing sound principles of responsiveness to succeed in this regard.

For accessibility, functions for the visually impaired, deaf, and people with other specific needs must also be considered.

Reliable (Credible)

Another increasingly essential point when it comes to user experience is the reliability it has on a given website or digital platform. This happens because it is common amid many blows and scams.

In this sense, the greater the past credibility, the greater the chances of customer conversion and satisfaction.

Some security mechanisms can be implemented to improve this point, such as automatic log out at the end of a session and customer authorization to save personal and payment data.

Findable (Findable)

Nothing worse than searching for something and not finding the answer to what you need. Therefore, for a good experience, the user must have a design that brings precisely what he needs.

Therefore, in addition to carrying out surveys that identify customer demands, it also provides tools for proximity to the user.

Some possible best practices are contact channels such as chats and telephones, as well as providing social networks for customer service.

Valuable (Valuable)

What makes you choose a brand among all the market options? The answer to this question is personal, but regardless, it is in these possibilities that a company stands out.

Therefore, outline strategies to become valuable to your client, such as innovative platforms, availability of effortless interaction, and features that make the user experience unique and remarkable.

Now that you’ve understood the pillars you should use to outline your user experience strategy, it’s time to learn how to measure your brand’s evolution in this indicator. For that, check the next topic.

How To Measure User Experience?

Some metrics can be of great importance to measure the evolution of the experience provided to your user. Are they:

Heat maps: to identify the most traveled paths in interactions and evaluate potential improvements;
Problem resolution rate for each service channel: to improve less efficient strategies and leverage more assertive ones;
Google Analytics: ideal functionality to quantitatively understand how attractive the site is based on metrics such as number of hits, most visited pages, and conversion rate;
Number of calls per day: to verify the needs of customers and list new possibilities for solving these common problems;
Average time per contract: to evaluate agility and assertiveness in customer service.

Also Read: Can SEO Help Your Business Attract More Customers?

SuperApps: Understand The Innovation

Techno Rumours

February 3, 2023

SuperApps are the new trend in the technological market that seeks to combine different functionalities in a single digital platform.

This big bet will revolutionize the lives of many individuals, as it seeks to provide practicality in the day-to-day rush, given that a single application can perform multiple functions, such as buying delivery, banking transactions, and even carrying out medical consultations.

The SuperApps, which is already present in the routine of many Asian countries, is moving towards its definitive consolidation in Western society. However, public acceptance and adherence are necessary for this to happen since users support an application’s functioning and engagement.

What Are SuperApps?

The contemporary population is immersed in the technological world and can, through a smartphone, enjoy various features and services, such as access to social networks, online stores, and the bank.

The SuperApps have come to revolutionize even more this contact with the digital environment since they will provide an assortment of functions in a single application.

The central idea is to reduce the number of platforms individuals have on their cell phones, thus allowing the concentration of functions and the integration of markets. Thus, in this new scenario, users’ social and commercial needs will be fulfilled in the same virtual environment.

The advantages of super apps for users are multiple. They promise to facilitate the daily rush of users, as changing from one interface to another will no longer be necessary, saving time.

In addition to these advantages, the super apps will also be responsible for detecting each user’s consumption pattern, allowing them to offer shopping options and services that dialogue with the interests and needs of each user.

In addition, spending on smartphone storage will be reduced, given that everything will be concentrated on a single platform.

The Biggest SuperApps In The World

The spread of SuperApps is notorious in the international economy, especially among Asian countries, given that the practicality of solving different functionalities and services in a single environment attracted the attention and adherence of the public.

This happened with the Chinese platform WeChat, which initially functioned as a messaging application and, after its popularization, began to provide other services.

In addition to WeChat, other super apps also have great relevance worldwide. Please get to know a little more about each of them!

Alipay

Alipay is an application developed in China that offers various services to its users. This app allows you to hire a taxi ride, make hotel reservations, pay bills, go shopping, and even book medical appointments.

Gojek

Gojek is a nifty app in Thailand, Vietnam, Singapore, and Indonesia. This app offers food shopping, payment, and logistics services.

Paytm

Paytm is an Indian application that integrates banking services with other functionalities, such as purchasing train tickets and airline tickets, accessing music and movies on streaming platforms, and selling telephone plans.

Grab

The Asian super application Grab encompasses many services that promise to facilitate users’ daily lives. This platform has transport services, food delivery, mail, payments, insurance, and financing.

How Does An App Become A SuperApp?

The multiple activities guaranteed by the SuperApps came to facilitate the users’ routine since, on a single platform, users can perform numerous tasks without having to switch interfaces momentarily, which saves time in a highly accelerated practice.

The benefits are not limited to users only, as offering different services increases the number of purchases and transactions within the application, generating greater profits for entrepreneurs.

Thus, for an application to become a SuperApp, it is necessary to accept the public so that it can integrate several functionalities in only one platform.

In other words, companies can integrate social media, e-commerce, transport, and financial transactions into a single interface by gaining a solid audience.

Service Categories Present In SuperApps

The categories present in SuperApps are the various functionalities offered by it. Understand a little about each of them below:

Social Media

Contemporary society lives immersed in the technological world. In this environment, there are Social Media, which are communication and information-sharing services among users, which may occur through post publications or voice and video calls. This modality is essential to connect people around the world.

Transport

The transport service for people and goods aims to facilitate individuals’ daily lives, as they save time and security in receiving products safely and quickly. This category is of great importance in the SuperApps grid, given that users widely use it.

E-commerce

Online shopping has become a widely accepted tool by the public, especially after the Covid-19 pandemic, which was also responsible for the migration of various businesses to the digital sphere. The population can purchase multiple products in this environment, such as clothing, books, and electronic devices.

Financial Transactions

Digital platforms that offer to buy and sell services need to present a well-structured payment network that guarantees security to users in addition to providing efficiency to the buying and selling process. Get to know some types of financial transactions offered in the market:

pix
Bank slips
digital wallets
Cards

Also Read: WhatsApp Update: Three New Functions For More Data Protection

What Are The Main Characteristics Of A Cloud Server?

Techno Rumours

February 1, 2023

What Are The Main Characteristics Of A Cloud Server?

Cloud Server: Cloud computing is a concept that has been introduced previously, as is often thought. In the 1960s, scientists and scholars discussed storing information in a virtual environment.

However, they still did not have the exact idea of how this would be implemented. The idea, however, involved some limits at that time. Network connections could not handle a large flow of information. At the same time, there were limits to the rapid expansion of infrastructure, something fundamental for cloud solutions.

The Cloud In Today’s Market

In recent years, however, there has been a real “boom” of the model, with specialists realizing the importance and advantages of cloud computing. Advances in the computing power of computers, new software tools, and the expansion of high-speed mobile connections have created an ideal environment for using cloud computing solutions.

Given this, it is increasingly natural for users of all sizes and segments to use this technology in their personal or professional businesses. Whether on cell phones, tablets, or notebooks, the cloud can be used to gain performance, reduce costs and add more quality to the provision of services.

Cloud Server Definition

In this context, a cloud server (or cloud server) is the most basic concept of cloud computing. It was the first service designed and promoted by the providers. Roughly and simply, as the name implies, it is a server stored in the cloud; that is, it does not exist “physically.” It runs in a virtual environment, making managing and modifying resources easier.

How It Works In Practice

Elaborating the concept a little further: some time ago, companies had (generally robust) equipment in their technology parks that performed specific tasks, some of which were even responsible for several of them.

For example, imagine that a particular company uses a file server. In practice, a computer (server) was physically located in a room in the company’s data center.

Therefore, it was the responsibility of this company and its employees to buy and maintain this hardware, taking care of all aspects for its perfect functioning. The business should regularly invest resources to exchange parts, update systems and even allocate physical space so that the devices work as well as possible.

When we migrate to the cloud, we also have a server with the same features. The difference is that it is virtual; it is no longer physically located on the company’s premises. Now, managers no longer need to worry about hardware and the implications arising from its acquisition and maintenance. In a Cloud Server, everything is managed by the provider, in addition to being scalable and dynamic.

This generates a significant change in the way the business uses IT services. The company will have more time to focus on its critical activities and achieve its medium and long-term goals without significant difficulties. In particular, the IT sector will be able to solve user demands and focus on creating better infrastructure management strategies.

What Is A Virtual Data Center?

It was still taking as an example the company with a file server. Naturally, it was obliged to maintain other equipment for the integral functioning of its IT solution. We are talking about routers, security systems, switches, racks, etc. All these devices had to be managed by a specialized team, and the company needed to direct resources to change any solution when necessary.

In summary, the physical Data Center requires the maintenance of a complete structure, which allows integration and communication between the servers and other parts of the institution’s network. All these technological apparatuses assume the name of Data Centers, a concept that is also basic.

The natural evolution of the Cloud Server was the Virtual Data Center, that is, an entire Data Center in the cloud. Just as it was “physically,” the Cloud Server is just one of the parts that make up the Virtual Data Center.

IaaS: Making IT Management More Flexible

The term that accurately designates this model is called IaaS. In practice, this is precisely what it is: an entire technological structure is available, however, contracted as a service, that is, without the need to purchase hardware or physical space for its installation and maintenance.

More than that, it’s a simple configuration to change according to the company’s needs at any given time without the costs and hassle of having machines and other equipment under your care. In practical terms: if the configuration used no longer meets the company’s requirements, it is optional to buy additional equipment and keep the old obsolete ones.

With the Virtual Data Center, you have to adjust and change the contracted resources since everything is employed as a service, and scalability is the keyword of the model. As payment is made according to the number of resources the company uses, the costs are much more accurate: the business will never have to spend on an underutilized infrastructure.

Also Read: Importance Of Cloud Computing In Industrial Automation

How Artificial Intelligence Affects IT Teams?

Techno Rumours

January 31, 2023

How Artificial Intelligence Affects IT Teams?

Artificial Intelligence has created ways to offer experiences to customers, and computer programs are improving increasingly, requiring professionals with their qualifications to meet the demand.

But what is Artificial Intelligence? How does it work? What are the benefits, advantages, and concerns it generates? And, mainly, how does it influence the IT sector? We intend to answer these questions with this post. Check out!

Artificial Intelligence is a computer system that can perform tasks autonomously and without human supervision. It helps to perform simple tasks, such as defining moves on a chessboard, or complex ones, such as driving a car without a driver.

The fact is that recognizing physical objects, identifying people in photos, translating languages , or any other task can now be done quickly by a computer program.

What’s more, the computer can learn to do all this on its own, becoming as good as we are, if not better. Unlike humans, AI doesn’t have to sleep, doesn’t make the same mistake twice, and can access and analyze a high volume of data in seconds.

How does Artificial Intelligence influence our Daily Lives?

You use AI 100 times a day and don’t even realize it. For example, Facebook uses a facial recognition program to identify people in your photos and recommends that users tag them.

AI also works when you use e-commerce sites such as Amazon or browse Netflix recommended shows and shows according to your preferences.

Artificial Intelligence is carrying out all these interactions. The software analyzes your Google searches and purchases made in the past and delivers products you want to consume.

Not to mention semi-autonomous cars. Today, they have self-parking technologies, autopilot to rest your feet and hands while traveling long distances, etc. We have the fully autonomous vehicles that Google has been testing.

A driverless car has several sensors to understand where it is and what is happening around it. This includes speed, location, heading, and 360-degree view.

Based on the collected data, the system controls the car, deciding what to do, how and when to turn the steering wheel, change lanes, accelerate, brake, and other commands.

Chatbots are also a practical example. Online stores already widely use them to establish communication with customers and guide them to problem solutions. Customer service is being revolutionized with this technology.

How Is Artificial Intelligence Impacting The IT Sector?

Even if the computer is not a thinking device, it is evident that it will be soon. This can be achieved through cognitive computing, which helps to develop behavioral prediction mechanisms and quick answers to specific questions that require a lot of learning.

In this way, a series of tasks still performed manually in the IT sector will soon be carried out automatically, speeding up production and reducing the number of errors in the process.

In security, user behavioral analysis will allow the system to identify intrusion attempts, and the program must act autonomously, creating blocks and making access to data increasingly difficult.

In addition, scans will be periodically performed on servers, networks, systems, and devices, looking for bugs and other flaws that could result in vulnerabilities.

The growth in demand for development projects for self-managed systems, which perform their maintenance and updates, as well as the continuous optimization of processes, should demand specialized professionals since there are still few with this profile.

What To Expect From AI In The Future?

Advances in Artificial Intelligence divide opinions, and many concerns arise. Such as:

mass unemployment;
nullification of human privacy;
machines surpassing and commanding humans;
programs manipulating humans with false information.

However, there is nothing to worry about, as some of the world’s most outstanding technology leaders and thinkers are involved in the progress of this technology, including reflecting on how far it can evolve.

It will help a lot in important life issues, such as choosing the best insurance, job vacancies, loan applications, and many other things, based on our profile.

Artificial Intelligence will solve many significant challenges that today’s brightest minds struggle to solve. Following this trend, IT professionals should stay alert and seek training to remain firm in their careers.

Also Read: How Can Artificial Intelligence Be Strategic?

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