Cloud Technology: See Now The Four Benefits For Your Business

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Cloud Technology: See Now The Four Benefits For Your Business

Cloud Technology: If before the use of technology was adopted only by large companies, today it must be part of any undertaking.

Among the most adopted resources that can bring more benefits to your business is cloud technology, also known as cloud computing or cloud computing.

But why are so many entrepreneurs adopting cloud technology, and how can it help you solve your business routine challenges? Today I will help you resolve all your doubts and, of course, bring you the main benefits of working in the cloud. Come check!

Cloud Technology, What Does That Mean?

Cloud technology refers to using services (files, programs, or computing resources) from information stored on a server connected to the internet.

I know it doesn’t sound straightforward, but you already use this service without knowing it. After all, when you update your data on your social network, you are using cloud technology. Even checking the company’s bank balance via bank one, there’s cloud computing.

What Are The Benefits Of Cloud Computing?

Let’s go to what matters. See the four benefits of the journey to the cloud to your business.

Expense Reduction

I start the list of advantages by talking about the savings that cloud technology brings to small and medium-sized companies. First, you pay for the service you use because there are flexible programs for your business.

Another critical point is the need to purchase hardware to install, acquire licenses and configure the services ends. By implementing cloud technology in your business, your company “rents” the necessary hardware, with access to the latest technology resources at a very affordable cost.

As a result, your business also saves on space, energy consumption, and other IT requirements. Not to mention the reduction in expenses with installation, hardware maintenance, upgrades, and support. If you add all these costs together, you realize the invaluable savings that cloud technology provides.

More Security In Data Storage

Only those who have lost or had problems with a computer know the importance of a safe backup. And worse than the risk of losing equipment is the loss of confidential and strategic data of your business.

Cloud computing is an excellent way to avoid this problem. After all, your data is stored in the cloud; it can be accessed no matter what happens to your company’s computers.

There is constant work by companies that provide cloud services about data security, with the use of security certificates and cryptography. So, you can say goodbye to that despair of not having backed up your most important files.

Greater Team Integration

The greater the number of employees collaborating on a single document, the greater the risk of confusion, especially if you still work by sending file attachments from one email to another.

When your company migrates to cloud computing, all files are centralized in a single environment. Greater visibility leads to better collaboration and faster problem resolution. One more proof that technology is also essential for the progress of your company’s routines and the best performance of your team.

More Flexibility

Another benefit of the cloud is access to company files and information from any device, anywhere, anytime.

Thus, cloud computing allows the creation of flexible collaboration arrangements, such as remote work. But the cloud is beneficial for work outside the company and makes it easier for entrepreneurs to run their businesses.

Working In The Cloud Makes Your Company Grow

Information technology (IT) is an area of ​​knowledge in a significant expansion in Brazil and the world. It is responsible for creating, administering, and maintaining information management through devices and equipment for accessing, operating, and storing data, facilitating the use of this information for better performance of companies and organizations.

One of the IT resources is cloud computing or cloud computing. More than a trend, this technology is a new reality – it is possible to store all data on online servers, which can be accessed remotely from anywhere in the world, as long as you have an internet connection. Thus, cloud technology avoids the loss of important data if a computer or server breaks down or is stolen, for example. This is because all information is stored and protected in Data Centers at accessible prices.

Cloud computing (technology in the cloud) is a practical storage method with many advantages for companies, such as mobility, easy accessibility, security, and reduced costs with electricity and servers. In addition, the cloud allows endless possibilities, and you only pay for the space you use. This is the essence and advantage of Software as a Service (SaaS).

Today there are several application options for the most diverse types of companies, with specific functions to improve the day-to-day of each one of them. Choose the one that best suits your business to start growing your business.

Also Read: Step By Step To Migrate Your Management To The Cloud

Blockchain: Main Benefits For Companies

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Blockchain: Main Benefits For Companies

Blockchain technology is far beyond cryptocurrencies and could become a powerful disruptive force. And best of all, it can benefit any business.

Transparency And Autonomy For All

Blockchain technology can change the way financial transactions are carried out. In principle, any negotiation, workflow, or even the production chain of a good or service could benefit from this technology. In summary, it is known that its driving force does not end with cryptocurrencies. 

The discussion starts with how to define Bitcoin (or other cryptocurrencies), but to make it easier, you have to remember that this is a new asset class unlike anything you know. Despite having currency in the name, we cannot say it is precisely money, but among its characteristics is the idea of ​​being a means of payment.

It is remarkable how leading financial institutions worldwide are getting increasingly excited about blockchain technology.

Above all, Blockchain represents a change in how data is shared. Therefore, transparency and security in negotiations are two points that are often mentioned when talking about the advantages of Blockchain.

With this technology, data cannot be changed and would be error-free. First, there is a talk of guarantees for all parties who send and receive information. Therefore, this type of transparency can directly impact a company’s financial results.

More than that, this transparency can give everyone involved in a negotiation or financial transaction more autonomy.

More Security And Corporate Governance

Indeed, with the ever-increasing amount of data being processed today, adopting this new technology allows for greater security and governance.

Blockchain has already shown its merits in allowing the fast, secure and cheap transfer of financial resources worldwide. Its effects are also already being felt in the healthcare sector, where technologies using Blockchain securely manage people’s health data.

Given the ability of this modern technology to store any data and allow it to be accessed and changed only according to predefined rules, its use for companies can have multiform benefits.

Therefore, blockchain technology can provide several essential resources that can be leveraged in the economy.

A Quick Summary Of How Blockchain Works

Blockchain offers security because it ensures that data is encrypted so that only authorized people can read your data.

This makes it almost impossible for people to corrupt or manipulate the data, which makes fraud more difficult. This technology also allows full event tracking.

On the other hand, it operates as a shared platform; anyone can track or audit transactions. Below we list some of the possibilities of Blockchain for companies.

Track And Manage Supply Chains

Traceability. For supply chain management, this term represents excellent value for money. The Blockchain can track goods’ movement, origin, quantity, and so on.

This raises the level of transparency and simplifies processes such as transfer of ownership, production guarantee, and payments.

Likewise, if an irregularity is detected somewhere in the supply chain, a blockchain system can identify the point of origin. This makes it easier for companies to conduct investigations and take necessary actions.

Data Integrity And Audits

Recording transactions through the Blockchain eliminates human errors and protects data from tampering.

In addition to the records’ accuracy, this process will also leave traces that can be investigated at any time. In this way, the integrity of a company’s financial information is maintained, and fraud is avoided.

Smart Contracts

Today, legal tech is preparing to offer autonomous smart contracts through the Blockchain. With blockchain technology, smart contracts allow agreements to be automatically validated, signed, and securely enforced. At the same time, the need for intermediaries is eliminated, saving time and money.

Conclusion

Blockchain implementation can help increase the quality of data that feeds most companies, especially about predictive issues that directly impact commercial relationships.

Technological development has visible consequences for the economic sector. And if entrepreneurs, even small or medium-sized ones, know how to deal with this disruption, they will undoubtedly be able to benefit their businesses.

Also Read: Digital Twin Solutions: The New Technology In Manufacturing

See How Internet Of Things Works And Examples Of Use

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See How Internet Of Things Works And Examples Of Use

The “Internet of Things” refers to a technological revolution that aims to connect the items used in everyday life to the world wide web.

Appliances, means of transport, and even sneakers, clothes, and door handles attached to the Internet and other devices, such as computers and cell phones, are increasingly emerging.

The idea is that the physical and digital worlds increasingly become one through devices that communicate with each other, data centers, and their clouds. Wearable devices, such as Google Glass and Apple Glass, transform mobility and the presence of the Internet in various objects into an increasingly close reality. We seek to explain what can change with the application of the concept and shows examples of the Internet of Things below.

What Is IoT, And How Did The Term Come About?

The idea of ​​connecting objects has been discussed since 1991, when the TCP/IP connection and the Internet we know today began to become famous. Bill Joy, the co-founder of Sun Microsystems, thought about the Device to Device (D2D) connection, the type of connection that is part of a larger concept, that of “multiple webs.”

In 1999, Kevin Ashton from MIT proposed the term “Internet of Things,” Ten years later, he wrote the article “The Thing of the Internet of Things” for RFID Journal. According to the specialist, the network offered, at the time, 50 Petabytes of data accumulated in recordings, recordings, and reproduction of images.

According to Ashton, the limitation of time and routine will make people connect to the Internet in other ways. Thus, it will be possible to accumulate data on the movement of our bodies with much greater precision than today’s information.

With these records, it will be possible to reduce, optimize and save natural and energy resources, for example. For the expert, this revolution will be greater than the development of the online world we know today.

How The Internet Of Things Works And Its Applications

The Mobil prototype, developed by Ford and Intel in 2014, was intended to reinvent the interior of automobiles. When getting into a car with this technology, a camera would recognize the driver’s face to offer information about his daily life, recommend music, and receive guidance to activate the map with GPS.

If the system does not recognize the person, it takes a picture and sends the information to the owner’s cell phone, preventing theft. This is an example of a car within an Internet of Things environment, with accessories online and acting intelligently.

Another example of an Internet of Things application involves a partnership between elevator manufacturer TK Elevator and Microsoft. The companies developed an intelligent online system to monitor elevators through call centers and technicians. The software works on large networks of desktop computers and portals and runs in an app for Windows tablets.

The program aims to assist in real-time and avoid accidents with preventive maintenance on the brand’s elevators. This initiative results in cost reduction and is an example of the applicability of the Internet of Things in infrastructure.

Internet Of Things Unification Initiative

There are many connected objects, such as refrigerators, glasses, elevators, and cars. The network can intervene in small gadgets or complex infrastructures. Thinking about all this usability, initiatives have been emerging involving large companies to unify the Internet of Things.

For example, Dell, Intel, and Samsung joined in standardizing connections in a group called the Open Interconnect Consortium (OIC). The objective was to create a standard protocol to guarantee the proper relationship between the most varied devices.

Wi-Fi, Bluetooth, and NFC are resources developed by the organization. Also part of the consortium is Atmel, a microcontroller company; Broadcom, for wired and wireless communication solutions; and Wind River, for software and embedded technology.

This, however, is one of many initiatives in this direction. Designed in December 2013, the All Seen Alliance has 51 participating companies, including big names such as LG, Panasonic, Qualcomm, D-Link, and Microsoft.

Examples Of Internet Of Things Usage

Wearable. “Wearable” devices are innovative accessories we wear on our bodies, such as smartwatches ( Apple Watch and Samsung Galaxy Watch, for example) and headphones.

Home. The smart home is the most popular IoT application as it is affordable and available to consumers. There are many IoT-based devices, such as smart TVs, Amazon Echo, thermostats, refrigerators, and smart locks.

Health. The IoT helps with the integration of the patient’s medical record. Thus, changes in clinical status, such as changes in blood pressure and heart rate, are updated in the registry, improving medical care.

Smart Cities. IoT has the potential to transform entire cities and solve problems that citizens face every day. With the right connections and data, technology can solve traffic congestion problems and reduce noise, crime, and pollution, for example.

Connected car. IoT vehicles have Internet access and can share the network with others. In addition, some cars are equipped with an intelligent system that retires the physical keys, recognizes the driver by proximity, opens the doors, and allows departure at the touch of a button. Some automobiles use sensors to do everything from remote starting and sounding the alarm to opening the trunk and unlocking the vehicle with smart locks.

Agriculture. The technology helps in monitoring temperature, soil, and air humidity. The Internet of Things automatically activates irrigation systems, for example, when needed.

Also Read: IoT In Companies: What It Is And Why Adopt It

Deep Fake: Five Risks Of Technology That Uses AI

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Deep Fake: Five Risks Of Technology That Uses AI

First of all: what is deep fake? Deep Fake are videos and other types of media created with the help of advanced artificial intelligence (AI) techniques.

The method can be used for criminal actions, such as spreading revenge porn, disinformation and fake news, and even millionaire scams on companies and ordinary people. Due to new technologies that bring it closer to reality, deep fake is increasingly popular. Therefore, materials that use this resource can frequently impact everyday life in the coming years. Below, we separate five examples of criminal actions that already use, or are likely to start using, deep fake technology. Check out!

Disinformation

The use of deep fake to influence public opinion can have serious consequences because it is always tough to determine, at first glance, whether the material is accurate or not. Thus, technology can end up contributing to the spread of fake news and sharing images that do not portray the truth.

One of the best-known examples is a video by former US President Barack Obama in which he talks about the movie Black Panther and criticizes Donald Trump. Although it looks like an ordinary speech, the footage is fake, and Obama never said the content of the recording. Incidentally, it was created in an exercise designed by filmmaker Jordan Peele to show how dangerous this technology is. In addition to falsifying a speech, the technique can create a fake behind-the-scenes video in which a public official makes a false compromising confession or even discloses articles that spread false news.

Revenge P**n

One of the most obvious uses of deep fake today is the creation of pornographic material, considered a crime. In one case, experts at Sanity, a security consultancy specializing in AI-based crime, detected a Telegram robot that received photos of women and sent images back to the senders showing what they would look like naked. In other situations, similar techniques are used to undress and show minors in sexual acts or even create revenge pornographic videos in which ex-partners expose victims in fake clips.

Social Engineering Attacks

Another worrying scenario surrounding deep fake is used where some material is created to induce the victim to make a decision that may put them at risk. One possible situation would be someone creating a fake video of a co-worker. In an online meeting, showing this footage could be used by the criminal to collect essential company data.

More personal situations can also occur and be just as worrying. A fake video could lead you to think that a family member is in an emergency and needs, for example, your bank details to make a withdrawal or pay a credit card expense.

Creating Virtual People

Another application of the technology is in the creation of false virtual identities. In this scenario, deep fakeness is used to create people who never existed. Then, these profiles and characters are used in actions ranging from creating bots on social networks to scams and fraud.

With more sophisticated applications of deep fake technologies, criminals could create these false identities for fraud, such as opening bank accounts and loans. Another example of criminal activity with this bias is the risk that technology is used to forge the biometrics of a natural person, allowing, for example, criminals to take control of a bank account.

Creating False Evidence

Another example of the worrying application of deep fake is the risk that criminals will use the technology to forge evidence in image, sound and video. Suppose a crime is under investigation, and the police have reason to believe they have identified the culprit. Deep fake material, such as a homemade-looking video, could be enough to give the perpetrator an alibi or at least serve as evidence for the police to continue their investigation. Even a video of an alleged witness can be false, showing that an innocent person committed a crime.

How To Identify A Deep Fake Video?

Experts give tips that help you notice if a video has been manipulated or created from scratch using specific techniques. We have listed some of them below:

  • Look for strange eye and face movements, indicating that the video frame transition has been manipulated somehow. Another suggestion is to notice facial expressions that don’t match the emotions or situation of the recording.
  • Another critical factor is the hair. AI technologies have difficulty simulating the natural behavior of hair strands, which end up appearing “plastered” in deep fake videos. If you notice that the hairs never change position, look stiff, or are still too straight when they should be curly, there is a good chance that the video is fake.
  • It is also possible to identify material of the type by analyzing blurs and misalignment in image features. If the face is not correctly aligned with the neck or the union of these two features appears blurred, the video has a high chance of being fake.
  • Experts also recommend watching the video at reduced speed, which usually reveals stretches where merges and changes were made, in addition to using Google search to see if the results do not show similar, original images, which may indicate the origin of the contaminated material. 

All these tips are applicable today, but it’s good to keep in mind that the natural tendency of the technique is to evolve and mature, possibly diluting these points. Thus, the deep fake videos of the future must become more and more perfect, to the point where their distinction from the real one will become even more difficult.

Also Read: Difference Between RPA And Artificial Intelligence

Deep Fakes And More: How AI Is Used By Cybercrime

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Deep Fakes And More: How AI Is Used By Cybercrime

Deep Fakes: Artificial intelligence (AI) is present in several situations in our daily lives – from the use of smart devices and voice assistants such as Siri and Alexa to the spell checker on the cell phone.

Used to make people’s lives easier, technology can also become a powerful weapon in the hands of cybercriminals. One of the criminals’ most common uses of artificial intelligence is creating deep fake videos or audio to give more credibility to social engineering scams – but this is not the only one.

In addition to deep fakes, scammers also use AI to perfect phishing scams and crack passwords. 

Deep Fakes

Deep Fake videos, which use artificial intelligence to get people to say and do things they never did in real life, have been heavily used in the spread of fake news and concerned disinformation experts around the world. Combined with social engineering tactics, they can also be problematic for digital security.

Deep Fake content could make scams like fake kidnapping much more sophisticated. Using artificial intelligence software, criminals could generate fake videos or audio to trick a victim into thinking that a family member is in an emergency and needs, for example, their bank details to make a withdrawal.

Spear Phishing

In general, most phishing campaigns follow the “spray and pray” tactic: scammers send messages to thousands or millions of users at the same time, with no defined criteria for target selection. . Even if only a tiny percentage of recipients fall for the scam, criminals will still make a profit.

However, spear phishing is a more strategic and effective form of fraud. In it, criminals use machine learning to predict which users within a given database are more likely to fall for the scam and thus optimize the profile of victims. With the support of artificial intelligence, scammers can send targeted campaigns and create more explicit messages.

Clever Malware That Interferes With Machine Learning

Malware capable of tricking facial recognition systems into granting criminals access to Secret Services might seem like something out of a science fiction movie. Still, it’s pretty close to reality. According to Sol Gonzales, a security researcher at ESET, it is possible to train intelligent malware capable of challenging security mechanisms.

The expert explains that criminals can, for example, poison machine learning models during the training phase to cause malfunctions or allow the hacker to control the algorithm’s predictions. To do this, the attacker inserts incorrect or incorrectly labeled data into the models’ training set so that they learn the wrong patterns.

Thus, a hacker could infect a malicious software recognition model by labeling malware as a legitimate program, causing the system not to reject the threat in question. On a larger scale, attackers could infect facial recognition software to identify criminals, so the program starts labeling the guilty as innocent.

Password Cracking

Artificial intelligence can also be used as an ally of cybercrime in cracking passwords. In 2017, researchers created a program that, using machine learning, can generate realistic passwords based on human behavior. Called Pagan, the software was able to guess more than 25% of a set of 43 million passwords leaked from LinkedIn profiles.

The program uses two neural networks: the first is responsible for creating artificial keywords. After being fed with actual passwords obtained from data leaks, the software learns how humans create the codes (adding your year of birth to the name of your first pet, for example) and generates new passwords based on that. Behavior.

The second neural network distinguishes keywords created by artificial intelligence from passwords created by humans. If she can’t make out the codes, it means that Pagan has succeeded in its mission. While companies in penetration testing can use it to ensure that employee passwords are secure, cybercriminals can also use the technology to breach accounts.

Also Read: Difference Between RPA And Artificial Intelligence

What Process Is Robotization And Its Benefits

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What Process Is Robotization And Its Benefits

Robotization: Digital transformation is no longer conceptual and has become practical for companies to remain healthy in the market.

In this scenario, the robotization of corporate processes appears as an innovation that optimizes operational activities, often repetitive and bureaucratic.

It allows the orientation of human efforts towards more strategic actions. This feature can be used broadly, and activities vary according to complexity. Thus, it ranges from sending emails to adopting personalized bots for customer service.

From this perspective, knowing the main technological tools does not mean that your company has advanced and has the best weapons. Then, the following question arises: “What is missing for your company to align high technology and cost reduction?”

In this post, we will detail how this robotization works in practice and the benefits of differentiating your company. Check out!

What Is The Difference Between Robotization And Automation?

The simplest way to understand the main difference between automation and robotization is to imagine the following scenario: think of a company that works with two different systems, an ERP and tax management software. Both are automated — perform calculations, organize data, run analyzes and generate reports with efficiency and varying degrees of complexity.

But who integrates these systems? After all, they weren’t necessarily designed to interact with each other. Having an employee bridge the gap and enter data manually will always be necessary.

Therefore, both terms operate under similar concepts. Robotization performs the interaction between automated processes and allows the employee who performs manual operations to focus on more critical functions that cannot be automated.

The robots interact with each system’s interface, creating precise communication without changing the structure of existing software. In addition, they imitate human action with more agility and safety.

The projection is for more efficient actions, increased productivity, and, without a doubt, reduced costs.

What Are The Benefits Of Robotizing Corporate Processes?

The advantages of robotizing corporate processes are numerous. Undoubtedly, this technological innovation has transformed the operational reality of companies, being one more tool to increase competitive potential. Check out other benefits!

Reduction Of Human Failures

Employees’ day-to-day work can be exhausting, increasing the chances of one detail or another going unnoticed. When performed by human hands, the repetitive tasks that are part of the professional routine are more prone to errors or failures, something natural for the individual. With the use of robotics, the level of precision in carrying out these tasks is greater.

Robots don’t get distracted by doing the same things or get tired. Specific commands are targeted, and they do not need to remember the step-by-step of each procedure, which eliminates waste in operations and reduces losses.

Economy With Human Resources

Robotization is synonymous with saving human efforts and, in collaboration with technology, directing this work to more strategic functions. Thus, the deployment and maintenance of robots in the corporate environment are tasks that cost less than an employee.

After all, it is not necessary to pay salaries, benefits, and bonuses. The investment becomes more profitable as agility and productivity are greater, without the parallel of labor charges.

Process Standardization And Optimization

The robotization of corporate processes automates operational activities, and procedures become standardized in maximum efficiency. This contributes to the measurement of results and more control of the company.

Data Security

We are in the era of data production. After all, thousands of pieces of information are produced, sent, and received every minute. In the business scenario, it is no different. Information circulates, and employees need to be alert to prevent intrusions into the system.

Relying on robots guarantees a quick and highly productive performance without losing focus on safety. Programming allows this feature to handle your company’s information without openness to problems, such as hackers, modification of financial transactions, and breach of secrecy.

What Is The Future Of The Robotization Of Corporate Processes?

Digital transformation represents very well what consumers, companies, and customers want. An example is how they use search engines to make essential decisions in life.

The advances are based on Big Data, Artificial Intelligence (AI), and Analytics. As a result, the trend toward the robotization of corporate processes is to leverage artificial intelligence, emphasizing the idea that robots do not replace employees; they only perform repetitive and bureaucratic tasks in an automated way.

These impacts reach different types of organizations and provide for meeting various levels of needs. Robots will be increasingly able to analyze data and make strongly informed decisions, increasing operational efficiency and optimizing work routines.

Is Your Company Prepared To Follow This Evolution?

Companies worldwide have sought to ensure an ideal structure, even modifying work processes to follow this trend. This is simple: they don’t want to be left behind.

It is essential to seek information and be aware of what is happening in the world, but, above all, to adopt measures and solutions that already exist in the market to embrace new technologies and meet the real needs of the corporate world. If your company doesn’t adapt, it doesn’t move forward. The market is very demanding and spares no effort in selecting the best.

Also Read: Difference Between RPA And Artificial Intelligence

Difference Between RPA And Artificial Intelligence

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Difference Between RPA And Artificial Intelligence

RPA and Artificial Intelligence: Ever since mathematicians started programming computers, the goal has been to get machines to do some work for us.

With RPA and AI, this is possible and effective in generating more efficiency in processes and reducing costs.

In this article, we will present the differences between these two technologies and their advantages. If you want to understand the possibilities and how to apply them to your company best, check out all the topics below!

What Is RPA?

Robotic Process Automation ( RPA) is software used to perform repetitive tasks. That is, it is an application that aims to automate processes but in a way that involves less human interference than traditional automation strategies.

Since employees won’t waste time on paperwork, they can focus on what they do best and actively benefit the company.

What Is AI?

Artificial intelligence is the area that studies how to make computers more autonomous, capable of making relevant decisions, and artificially simulating the human being’s thinking and learning process.

AI applications are numerous, from voice recognition software to computer vision, being used in the most diverse areas — such as medicine, sports, and industry.

How Does Each Work?

Programmers or regular developers can only configure an RPA application. It is used as an “apprentice” for employees, and after undergoing training, it can perform specific functions. 

Applications equipped with artificial intelligence are generally capable of learning and preparing for the unexpected. Thus, they deal with a high amount of data and robust calculations to generate results.

The main difference between the two technologies is that RPA systems are trained to specialize in specific tasks and not for complex decisions; AI ones can even predict the future.

What Are The Advantages Of RPA?

RPA and AI are different technologies, which can be seen in the benefits offered to companies. In the case of robotic process automation, the gains are related to the ability to scale specific actions, attacking repetitive tasks to reduce costs and minimize errors. Check out!

Automate Repetitive Tasks

Software with RPA technology applies prior and specific knowledge to a future situation. That is, the solution identifies the presence of the conditions and rules that were programmed, responding with the predefined action.

Compared with different types of tasks, Robotic Process Automation can automate functions that do not require analysis, evaluation, and creativity. Therefore, it targets most of the repetitive activity, positively reducing work overload and increasing productivity.

Standardize Processes And Activities

Another benefit is the constant quality in executing tasks, eliminating errors and reworks. For example, if the database is correct, no matter how many invoices the software will issue, they will all be filled in correctly.

Two examples of RPA applications follow: in HR, robots can reduce the possible occurrence of problems related to payrolls, and contracts, among others; in the customer service sector, highly trained software will be able to offer faster and more efficient support, helping to build customer loyalty.

Optimize Professional Skills

Automating repetitive tasks makes it possible to apply the knowledge and skills of employees in more strategic areas. This is important because bureaucracy generates situations of excess competence. By eliminating them, we can better use our employees’ work.

Imagine the case of a financial analyst busy with simple, repetitive actions. In this scenario, the organization is paying for a professional with higher education and experience in the area, but it needs to use its potential in the activities. Hence the importance of automating tasks to reallocate the specialist to functions in which he can add more value to the company.

Increase Information Security Levels

In addition, it is worth mentioning that robots provide greater security when dealing with sensitive customer information, making the correct storage according to the standards required by programmers. Therefore, we strengthen data integrity to avoid violations of legislation on the subject.

Mitigate Costs And Increase Revenue

In short, RPA generates cost and error reduction and brings incredible speed and efficiency among its benefits. Integrating it with internal systems with a tool that fits today’s routines is also easier.

Financial results are equally affected by the impact of benefits on new business opportunities and revenue streams. After all, it is possible to use professional skills strategically and make the company more productive. 

What Are The Advantages Of AI?

Artificial intelligence has different missions compared to RPA. Here, the proposal is to apply previous knowledge in specific actions and simulate human capacities, such as judgment, creativity, and learning. See the advantages!

Run Analyzes

The first benefit of AI is the ability to break down knowledge or a database into parts to perform predictive, preventive, or descriptive analysis. 

It’s an essential resource because while employees can do this work, the technology can process large volumes of data and simulate human skills on a large scale.

Build Competitive Advantages

It is not by chance that artificial intelligence is one of the trends in business intelligence. Different types of analysis help companies develop products, identify consumer demands, and influence buying habits.

Improve Decision Making

The information used in decision-making is also more qualified, especially with models that combine technology and statistics. Therefore, managers can solve problems by increasing their percentages of correct answers and basing their choices on data.

Make Judgments

Artificial intelligence resources can also perform tasks that involve judgment and evaluation. One example is auditing a financial database for inconsistencies and fraud; another is listing products in a store according to consumer purchase preferences. And a third is to point out the best route from the GPS information.

Understand Human Language

Artificial intelligence solutions can be used to understand people’s speech or writing, opening up the possibility of automated assistance. With this, we reduce the number of demands that reach employees, providing quick and adequate responses to customers.

Customize The Services

Artificial intelligence can also help build customer loyalty by predicting their purchasing preferences. Not to mention machine learning applications and innovative strategies that can be developed, highlighting the company in the market.

Also Read: This Artificial Intelligence Can Play Minecraft

Learn How To Apply Information Security To Your Business

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Learn How To Apply Information Security To Your Business

Information Security: Over the years, computers and other digital devices have become essential in people’s lives. You can do anything with a cell phone, such as paying bills and other financial transactions.

However, these actions cause the number of cyber attacks to increase. That’s why data security is paramount for modern businesses. 

There is a rogue software called Ransomware that is responsible for locking computers and files and asking for money to release the information that is in the hands of cyber attackers. The principle is the same as kidnapping; in this case, the digital data is held hostage using state-of-the-art encryption. Cybercriminals threaten to permanently delete the information unless the ransom fee is paid with virtual currency, usually bitcoin, within their deadline.

With them, the risk of suffering a cyber attack will be minimized.  

Raise Awareness And Educate  

It is essential to act cleanly with your customers. The company must make them aware of the systems used and the established rules. In addition to consumers, this behavior must also be directed to employees. 

Another issue is the need for more clarity in security policies. Therefore, resolve any doubts and carry out training with those involved so everyone can know the basic security measures. 

Training is essential so that there are no differences when solving a problem. If all steps are followed assertively, there is no reason for employees to look for other methods to stay safe. Because many times, these practices can be more harmful than beneficial, precisely because of the need for more knowledge on the subject.  

Always Be Up To Date 

In the digital age, one thing is for sure; there are always updates and new trends. Every day, new technologies are created by specialized companies. Therefore, those responsible for Information Technology (IT) must always be attentive to upcoming updates. 

However, keep in mind that just as we look for ways to stay current and secure, cybercriminals also create and invest in new mechanisms daily.  

Ransomware, as mentioned earlier, is a great example. Not even the experts expected a technology of this magnitude to emerge. If other software appears, when it is up to date, it is possible to fight more immediately. 

Set Usage Privileges 

Most of the time, security problems are facilitated due to the misuse of users. Therefore, creating processes for managing accounts and limiting privileges is essential. Thus, there is control over who has access to and to which documents.

For example, an employee may access information that does not match his area and unintentionally deletes an important file that was not previously backed up.  

This is a common and human fault. However, it shouldn’t happen. By restricting access, the chance of losing files or leaking information is drastically reduced. 

Configure Security Policies 

It is usual for employees to be in various data security processes because, at some point, they will have to access some information, and there may be the entry of malware  ( software that is considered harmful) due to improper use. 

To establish security policies that all teams can adopt. In this way, it is possible to standardize the rules that the company decides to use. This makes it easier for cybercriminals to act. 

Align Processes With Security Policies 

After creating security policies, it is necessary to put them into practice, and this requires alignment with the processes that occur in the business. Simple and more complex changes will happen, so consider prior implementation planning. 

For example, operational changes involve all installed machines, which takes time and preparation. In this way, it is necessary to carry out backups and implement good logistics to know which equipment is already available for your employees. 

System Locks 

Monitoring the networks is essential so that there is no information leak without the knowledge of the IT team. Therefore, invest in exit system locks. For example, applications and websites that facilitate the exchange of files outside the company’s network. 

In short,  investing in information security is simple; choose the partnerships and solutions that bring more confidence and efficiency to your company. That’s a question for now if you want your company to consolidate in the future.

Also Read: Five Practical Tips For Maintaining Data Security

Step By Step To Migrate Your Management To The Cloud

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Step By Step To Migrate Your Management To The Cloud

Migrate to cloud: Data security has become a priority in the digital world. Therefore, cloud computing has played a vital role in the modernization of companies.

This is because it allows programs, files and other internet services to be accessed from anywhere and at any time. However, only those with permission can access the data.  

Also known as  Cloud Computing, the technology has been conquering the world market more and more. According to  Gartner, 80% of companies will surrender and fully migrate their on-premises data to the cloud by 2025. That is, traditional data storage will be terminated. 

Faced with this scenario, we prepared a step-by-step process for managing your business to be migrated to the cloud. Check out:

The Management Of Your Business Is To Be Migrated To The Cloud  

Decide What Will Be Migrated 

Despite being an excellent tool,  Cloud Computing is not ideal for all types of businesses and scenarios. For example, applications may be better used on their servers instead of being migrated to the cloud when applications require high processing at the edge.  

Therefore, decide what and how will be migrated since there is no way in which this process is complete and immediate. Quite the contrary: it is gradual and takes time, as it understands the need for what is being migrated. 

Some applications can be contracted in the form of software as a service (SaaS), investing in platforms as a service (PaaS) so that they can be born in the cloud, or even replacing their physical infrastructures for infrastructure as a service (IaaS). 

Therefore, each type of data or application you want to put in the cloud will require a way to process it. 

Hire An Expert 

Migrating IT assets to the cloud may be a challenging process to understand. Therefore, for the transition of your company’s data to be carried out assertively and without many complications, it is essential to hire a specialist who can implement, maintain and manage the migration process. 

Not only does it save you the hassle and worry that every IT change entails, but an expert also assists you with the entire project. That is, from setting up the infrastructure to transferring data from your current server to the cloud.

Know The Ideal Type Of Cloud For Your Business 

There are two types of clouds. The first is the private cloud, where the business IT is fully responsible for the work. It’s as if your company outsourced most of the hardware and accessed it via the web. The second is public, where the company offers a ready-made framework for employees. 

Regardless of the type chosen, it is essential to adopt security practices such as encryption. There are also backup and other guarantees in case the provider faces problems in the future. 

Know The Cost Of The Cloud 

Know what you’re buying, i.e. is it something you’ll use? Can we back up the data? These and other points are important when choosing the cloud. With everything scalable, you only pay for what you use. So, keep an eye on what you are being charged and if you are paying for what you use.  

Plan The Migration 

The last step is to plan the migration. Make sure, together with the specialist, that the process takes into account the following factors: 

  • Minimum interruption time; 
  • Data and application migration order; 
  • Deadlines and tracking of key metrics; 
  • Changes to end-user functions due to migration and any training required. 

If you made it this far, it was possible to understand some of the processes that influence migration in your company. That way, you’ll already know where to start if you migrate.

Also Read: Advantages And Disadvantages Of Cloud Computing

Virtual Reality: What Is The Retail Revolution?

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Virtual Reality: What Is The Retail Revolution?

Virtual Reality: Beyond gamification, immersive technologies have stood out and been responsible for impacting different sectors in a disruptive and innovative way. One of them is Virtual Reality (VR). 

As much as Virtual Reality is used constantly, its definition is complex. The concept goes beyond using VR glasses and entering another universe. 

Dating back to 1938, VR was first mentioned in the work. In the book, the French author suggested a theater in which the natural illusion of characters and objects created a virtual reality.

Since then, technology has evolved, and the concept has been improved to provide the user with a 100% immersive experience by providing interaction with 3D simulations, instigating the five senses of the human being through intermediation between the natural and artificial worlds.

For Statista, a company specializing in data and consumers, the application of Virtual Reality in retail and marketing tends to grow 300% between 2020 and 2025, reaching US$ 1.8 billion by the end of 2022.

VR And retail

When applied in the retail segment, for example, it allows the brand to enhance the interaction with the consumer from the engagement of its public and the construction of a solid relationship with it.

Retail is one of the sectors most favored by Virtual Reality because it does not need to be more profitable but to improve the customer experience, offering a multisensory, differentiated and playful journey that brings you closer to the brand.

AR obtains data on user behavior from the beginning to the end of the purchase to improve the consumer journey. 

With this information in hand, companies can base their marketing strategies on strengthening the brand, improving their positioning in the market and, consequently, their engagement and sales.

By promoting a digital experience to your user, interactivity and immersion also help you to know a little more about the company, its products and services, directly influencing their purchase behavior.

How Retail Benefits From VR

A relationship between the retail sector and Virtual Reality you have already seen. There are three advantages of applying it and the results for brands.

E-commerce On Another Level

As the name implies, it will be possible to create virtual stores that are almost real by reproducing personalized environments that are what your consumer audience is looking for. 

Your customer can research, view, try, test and evaluate your products before making a purchase — without leaving their home.

More Assertive Decisions

In addition to being advantageous for the online environment, Virtual Reality also makes it possible to boost sales in physical stores. 

With the differentiated and realistic experience, customers are safer and more satisfied when buying, creating brand credibility.

Return Of Products

Since augmented reality provides a complete view of any merchandise in the online environment, it is possible to improve user satisfaction rates, and, as much as the customer may be disappointed with the product after purchasing it, the return rate of the purchase will decrease – which optimizes processes, in addition to saving time and money.

Implementing VR in the consumer journey helps to have a closer relationship with customers, bringing them closer to your brand in an immersive and positive way through multisensory and differentiated experiences. 

In addition to increasing sales, it also helps to strengthen relationships – an essential factor for loyalty.

However, more than just the application of Virtual Reality is required. It is necessary to have a complete plan combining small actions to those aligned with each consumer’s behavior, such as their needs and preferences, to have a complete experience. 

To follow all the steps, having an integrated management system helps in the complete view of the store, customers and processes so that they can be improved and adjusted to each profile, combining technology and behavior to ensure the best experience.

Also Read: Five Practical Tips For Maintaining Data Security

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