Remarketing: What Are Its Main Benefits?

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Remarketing: What Are Its Main Benefits?

Remarketing: Digital marketing comprises a series of tools and strategies that are indispensable for the competitiveness of companies today. Still, its impact on the public does not always turn into sales conversions at first.

To reinforce the advertising strategies adopted by companies and ensure that a particular campaign will impact a consumer when he is ready to exercise his purchase behavior, the concept of remarketing was established!

What Is Remarketing?

Remarketing comprises a series of ads that remain “following” you after you show interest in a specific category of products or services, whether on social networks, blogs, or websites.

In a nutshell, the concept refers to the act of marketing more than once to the same people, generating an even more significant impact on individuals who are already inclined to hold a specific account.

There are two ways to do remarketing and increase your sales: one of them is by installing a code, which varies according to the platform used, be it a website, social media, or Google.

Another way is to upload mailings from emails and telephones, which will be cross-referenced with users created by Internet users on social networks and their interests so that the messages can be triggered.

In both situations, the aim is to reactivate customers already present in your base through personalized email campaigns, which feedback consumer interest and encourage them to take action.

Among the most common messages that can encourage action, it is possible to remember a full shopping cart that has not yet been completed, informing about something new in a specific category of products, and offering a promotion on items of interest to the individual, among other related situations.

What Are The Main Benefits Of This Technique?

Like any marketing strategy, remarketing has its primary objective of increasing conversions. The main argument for its use is simple: most consumers never make their purchases on the first internet search.

To get a sense of the relevance of this type of technique, according to data collected by Google AdWords, only 3% of visitors to an online store purchase their first visit.

Of those individuals, 51% say they appreciate personalized emails, 58% like to be notified about promotions on their products of interest, and 41% like to be notified of shopping cart abandonment emails.

In this scenario, remarketing acts not only as a reminder about the products and services that internet users search for on the internet but mainly as a much more intimate and personalized point of contact according to the characteristics of each individual!

By continuing to consider the purchase and receiving offers aligned with their interests, the person will feel more convinced over time about the investment and will choose precisely the company they are keeping in touch with.

How Is Remarketing Present In Our Daily Lives?

‍When we think more deeply about our daily lives on the internet, it is easy to see how remarketing is present in our daily lives and influences our behavior.

Imagine the following situation and ask yourself if you’ve never experienced it: imagine that you searched for certain smartphone models on Google or a specific e-commerce site.

After checking the main features of the device and its price, you decide to close the site to think better about your purchase.

Then you open your favorite news portal, and suddenly the products you searched for are displayed on a special Google banner. When it’s time to visit your Facebook, there are smartphones again!

A few days after the survey, the store sends you an email asking if you are still interested in a particular device and offers you a special discount.

This is precisely why remarketing is so effective: your ads appear to the potential buyer throughout the entire sales cycle of your product.

Also Read: We Can Divide Digital Marketing Into Four Major Areas

We Can Divide Digital Marketing Into Four Major Areas

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Digital Marketing: Content can be understood as everything that is seen, read, heard, and has some user interaction. Thus, images, videos, texts, audio, and other formats are considered content that helps to build and strengthen a digital presence.

Contents

Digital Marketing: Content can be understood as everything that is seen, read, heard, and has some user interaction. Thus, images, videos, texts, audio, and other formats are considered content that helps to build and strengthen a digital presence.

As you can see, they are very different materials from each other and require different techniques for their creation.

So, different types of knowledge and skills are needed for the development of deliverables, such as:

  • Copywriting and SEO Optimized
  • videos 
  • Social Network Management
  • Between others

In this sense, professionals such as copywriters, videographers, social media, and Marketing analysts, in general, can work with Digital Marketing focused on content.

Design 

The Design area is also vast and requires diversified expertise. Some of the most common jobs are:

  • Branding / Logo
  • Layout for Applications and Websites
  • Printed material
  • Digital Parts
  • Between others

In this way, the professional designer who knows how to use image creation and editing programs (such as Adobe Illustrator, Photoshop, and CorelDraw) has several fields to work in in Digital Marketing.

Media

We can say that content, and design creators create the material, the “filling.” But these pieces need to reach the public. That’s where media professionals come in. 

In “traditional” Marketing, we have an example of offline media: television, radio, newspapers, and magazines. In Digital Marketing, online media diversifies a lot and, as a result, demands different skills.

The content produced can be disseminated through social networks, email marketing, blogs, websites, and influencer channels.

So, media professionals can work specifically with managing Google Ads, Social Ads, email marketing, and programmatic media, among others.

Technology 

For all this material and media to work and be available to users, people need to create and manage the technology on which the content is based.

Thus, technology professionals are also highly required to work with Digital Marketing in the development and maintenance of the following:

  • Apps and Platforms
  • e-commerce
  • websites
  • blog
  • landing page
  • IF THE 
  • Between others.

So, this field has several possibilities to explore and specialize in, in addition to being increasingly on the rise with the acceleration of digital transformation in companies.

What Are The Ways To Work With Digital Marketing

You have checked out the various “areas within the area” of Digital Marketing. He also saw that they are varied and require different knowledge and professional skills.

But, in addition to all that we said, working in this segment is a great advantage. It is about the various ways to act as a Digital Marketing professional. And what does it mean?

You can be hired as a collaborator in a different company, specialize in Marketing (even in a specific segment), or work as a self-employed professional, providing service to other organizations. Below, we discuss these ways to work with Digital Marketing in more detail. Check out:

Permanent Job 

The famous contracting by formal contract (CLT), using the Consolidation of Labor Laws rules, is still very common in the digital industry.

Thus, there is the possibility of hiring full or part-time, in addition to carrying out the work in person or remotely. Companies from different segments can look for professionals to work within their Marketing sector.  

But the organizations that hire people to work in the area are agencies. They can be full-service (offering all Digital Marketing services) or specialized (such as Social Media agencies, for example).

You can find jobs in the CLT format at:

  • Job sites: Vagas.com, GlassDoor, LinkedIn, Revell, and others.
  • Websites of companies and agencies.
  • Groups of vacancies in social networks.

Freelancer

Another exciting way to work with Digital Marketing is to be a freelancer, that is, who operates autonomously.

In this case, the professional can choose who he wants to work for and how he will do it, as agreed with the client. It is pretty standard, for example, for activities to be carried out remotely at the famous home office.

Opportunities for the content, design, media, and technology freelancer can be found on online platforms such as:

  • 99 Freelance
  • working
  • Get Ninjas
  • And others

Necessary: You will need a CNPJ to work as a freelancer in this modality. Many companies, agencies, and platforms require the professional to issue an invoice. It is possible to be a freelancer with a CNPJ from MEI (if what you do is within the list of permitted occupations ) or a CNPJ from another category of formalization of companies.

Also Read: Digital Marketing: This Is How SMEs Implement Effective Measures

Types Of D2C By Segment For The Industry

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Types Of D2C By Segment For The Industry

D2C: With direct sales to the final consumer, companies can explore several possibilities that would previously be much more complex and expensive.

It is possible, for example, to test new products and their acceptance in the market quickly and at a lower cost.

The scenario is one of uncertainty – after all, the way people live has changed – as well as the way of doing business.

That is why one of the predominant questions in the marketing area is: how to maintain the relevance of a business in such an uncertain and delicate scenario? Having information and statistics helps us in this challenge.

In addition to this scenario of strategic uncertainty, hiring also had to be postponed. 85% of organizations say they are delaying or reviewing new hires, and 90% are doing the same with their budget commitments.

Companies can also work with long-tail items, which demand much more complex logistics in other channels. Next, see how DTC can be applied in different industry sectors. 

Technology & Home

Tech and Home goods manufacturers can benefit significantly from D2C. Direct selling allows companies to explore practices such as:

  • Recurrence: create a close bond with the customer by offering items that need to be consumed periodically, such as capsules for coffee machines.
  • Suggestion: promote the upsell and cross-sell of products and services that may interest the customer, such as purchasing a notebook and table support for the device.
  • Sales of services: the sale of services linked to the product can increase the customer’s ticket. Furniture stores that offer assembly of the items or warranty services are an example of this option.
  • Leasing: Tech & Home companies can offer the rental of machinery and equipment, such as drills, printers, and others.
  • Marketplace: exploring the spaces of marketplaces as a closer connection with consumers is also an option for factories of technological products and the home. 

Some examples of Tech & Home companies that use D2C as a sales channel: are Apple and Britannia.

Consumer Goods

Companies that manufacture consumer goods (Consumer Goods) also find several ways to apply Direct to Consumers. Check out some possibilities:

  • Experience: proximity to the end consumer facilitates the generation of unique experiences with the brand, such as product personalization.
  • Ease: Do you know that short-run item that the company wants to test for market acceptance? With D2C, factories can quickly deliver innovative products.
  • Content: the direct channel with the customer allows the exploration of content that facilitates the use of the goods and brings more connection with the brand. A classic example is recipes made available by manufacturers of culinary ingredients.
  • Subscription Club: With Direct to Consumer, it is possible to offer subscription plans so that customers periodically receive consumer goods from the manufacturer.

Danone, Estrela, and Toyota are companies that have applied D2C in the Consumer Goods sector.

Fashion 

Apparel, footwear, and accessory manufacturers also have great opportunities to explore with DTC. Look:

  • Franchises: companies that manufacture fashion items can create differentiated spaces for their franchises and, thus, generate a direct connection with consumers and their products. E-commerce is an example of this type of D2C.
  • Brand Lover: The direct sales channel is also an excellent environment to create close connections with consumers, offering, for example, exclusive items and limited collections.

Brands such as Nike are manufacturers in the sector that bet on Direct Customers.

Health Beauty

Finally, Health and Beauty is another segment that can benefit significantly from the DTC. Among other actions, it is possible to put into practice the following direct sales formats:

  • Spin-off: the virtual space allows the mixing of different brands in the same e-commerce. Thus, the manufacturer can fully meet its customer’s demands.
  • Consultants: companies that manufacture Health & Beauty products can generate new sales by creating spaces that facilitate the connection between customers and resellers.

Did you like D2C but don’t know where to start or how to put it into practice in your business? There are so many digital transformation agencies that professionalize the presence of companies on the web.

Also Read: Marketing Squad Or Agency: The Best Option For Business

Marketing Squad Or Agency: The Best Option For Business

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Marketing Squad: The answer to this question will depend on your business needs and how you deal with your teams. Companies still structuring and demanding few marketing deliveries can have their needs adequately met using an agency's services.

Marketing Squad: The answer to this question will depend on your business needs and how you deal with your teams. Companies still structuring and demanding few marketing deliveries can have their needs adequately met using an agency’s services. 

But organizations with more maturity in their culture, management, and processes are more likely to be successful with the adoption of squads.

Squads work by deliveries and, thus, can maintain a high degree of effectiveness while providing an efficient service.

The company needed to improve its digital positioning and sought specialized help with Crowd, which set up and managed a remote team.

Were delivered: professional website, presentation and institutional videos, content production for the blog, LinkedIn and email marketing, campaigns with paid media, and printed materials.

This remote team was composed of multidisciplinary, complementary, and goal-focused professionals.

How To Hire A Marketing Squad

In the same way, it is possible to hire agency services; you can also hire a marketing squad. The agile team will work remotely but fully aligned with your business goals.

With a focus on high performance and excellent quality deliveries, small squads are a suitable solution for companies that want significant performance and agility in their projects.

Among the deliveries made by agile teams, we can highlight the following:

  • Generating more qualified traffic to the business website and blog.
  • Increased sales of physical and digital products.
  • Generating more leads for the commercial team.
  • Increased brand recognition in the market.

One of the advantages of hiring small squads is the ease of application. While some companies can take years to adopt agile methods fully, organizations that hire external squads have a potential gain in time and results.

Graphic Designer

Creating diverse art and images for brands is, in turn, a task of the graphic designer. The professional is responsible for deliveries ranging from printed flyers and business cards to creating logos and art for social networks.

The graphic designer then works on developing visual communication projects that can be made for both the digital and physical universe.

For this, he needs to have an excellent ability to put the concept and message that the brand wants to communicate to paper (or screen) and order the elements of digital pieces aesthetically. The graphic design professional is certainly in high demand for marketing squads.

Traffic Manager

Virtual spaces are getting more crowded every day. This is the result, among other factors, of the fierce competition between brands, organizations, and others for the attention of digital audiences.

In this sense, a professional who can make all the difference in the agile team is the paid traffic manager, whose role is to manage online ads. 

Then, it is your responsibility to allocate account investments to sponsored campaigns. It will decide which channels are most likely to be effective across Instagram, Google, and YouTube, for example.

It is also part of its attributions to distribute the budget to bring a greater return on the amount applied. The professional must also monitor campaigns and their results.

In this way, the traffic manager is required in agile teams that carry out digital actions for brand and sales performance, among other objectives.

Front End Developer

Currently, a professional website is a demand by virtually every business – digital or physical. Therefore, the front-end developer is one of those who can be part of the small marketing squad. 

Your responsibility is to program the website, blog, and landing pages. The front-end developer models the visible part of the website; they need to know languages ​​such as HTML, CSS, and JavaScript.

Thus, the services of this professional become necessary in projects that need websites and virtual stores, for example.

Also Read: Digital Marketing: This Is How SMEs Implement Effective Measures

Digital Transformation And Customer Belief For Service

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Digital Transformation And Customer Belief For Service

The second wave of digital transformation brought changes and new requirements for companies. Therefore, it is essential to set priorities to direct efforts and get ahead of competitors. In customer service, the decisive point is to meet customers’ new expectations. 

Solve The Demand Quickly And Effectively 

New technologies have accustomed customers to immediate solutions to problems, which is reflected in service expectations. We need efficient technologies to create a workflow that delivers an adequate resolution in a reasonable time, such as triage systems, automation robots, routing to a human attendant, etc. 

Often, the improvement of the process involves the training and autonomy of the attendants. Because they are called when the automated system has not resolved the demand, there is a great expectation of human service. In addition to the qualification of the professional, customer satisfaction will be greater if the person who answered has the autonomy to close the request.  

Have The Flexibility Of Service Channels 

It is no coincidence that omnichannel has become a trend in customer service. In practice, each customer has their preferred communication channels, and the company needs to be flexible to build good relationships with people. 

This is evident in organizations that only have part of their consumers with a digital profile. Thus, it is expected that, while many prefer to use the telephone or go to an in-person establishment to solve a problem, many others adhere to social networks and application assistance. 

Specific channels can also demonstrate errors and dissatisfaction with the company’s service. This is the case, for example, of demands on complaint websites or in open posts on social networks. The person has probably already sought other ways to talk to the company and has not been successful. 

Preserve Privacy

A concern born with the use of data is privacy. The topic is so important that it has given rise to laws that regulate the treatment of personal information, such as the General Data Protection Regulation (GDPR). 

Companies must pay attention to the General Personal Data Law (LGPD), which sets the protection standards in the country. Among the main guidelines, we have some significant changes: 

  • greater weight for consent in the collection of information; 
  • restriction of use for purposes agreed between the parties; 
  • duties to preserve people’s privacy and intimacy; 
  • special care and treatment for sensitive data, such as race, sex, religion, and political opinion. 

Hiring good technology providers and using Cloud Computing are the ways for companies to keep up with the new legislation. In addition, it is essential to have clear procedures for collecting and using personal data, whether in the case of automation or human service.

Live A Positive Experience  

Customer expectations can be condensed into the idea of ​​offering a better service experience. For this, the points seen so far need to work together so that the person has a positive feeling about the journey at the end of each interaction with the company. Are they: 

  • humanize the service; 
  • understand the wishes and needs of contractors; 
  • make the service adaptable to customer demand and profile; 
  • have multiple integrated communication channels; 
  • rely on friendly and easy-to-use services; 
  • resolve the request with promptness and agility. 

Remember, customer experience is often in the details. Paying attention to the website interface, using human voices in robots, and choosing pleasant hold music are examples of the little cares that make a difference to a positive feeling. 

The main challenge, however, is having a method for implementing the necessary changes. After all, without a direction, the company may have difficulties in contemplating such a wide area.

The Second Wave Of Digital Transformation In Practice

So far, we have seen the changes brought about by the second wave of digital transformation, focusing on customer service. In addition, we noticed essential reflections in the way we manage people and in the user experience.

It is important to note that, as in the first wave, several precautions are needed for the company to adapt to this scenario successfully:

  • have senior management sponsorship in the project; 
  • qualify employees; 
  • seek external partners to receive consultancy, outsource the service or provide technology; 
  • monitor the company’s evolution; 
  • promote continuous improvement.   

What changes a lot is the focus. Adaptation involves understanding the current target of the strategy. Innovations are a means to build competitive advantages, increase brand influence, change the business model, etc. 

Therefore, when looking for a partner, it is crucial to think not only about the technology offered — which is essential — but also about the knowledge and experience of the consultancy.

Also Read: In The Future, Robots Could Heal Our Bodies From The Inside Out

How Is The IoT Revolutionizing The Industry?

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How Is The IoT Revolutionizing The Industry?

IoT Revolutionizing: Much has been said about the concept of  Industry 4.0  and the use of new enabling technologies from the administrative sectors to the factory floor in this digitization process.

One of the options that can be implemented in your company is the Internet of Things (IoT), which is the connection of objects to the Internet for data transmission and communication.

In this article, we have separated some numbers so that you know all the benefits of the Internet of Things in the Industry and see that making this acquisition can bring significant changes to your business. Check out!

An Overview Of Industry 4.0

According to a PwC report, around US$ 6 trillion will be invested worldwide in the Internet of Things technologies between 2015 and 2020.

In 2018, 48% of the large industries stated in a survey by the National Confederation of Industry (CNI) that they intended to allocate more resources to the acquisition of new technologies, and 73% of these organizations are already at least, in the initial phase of implementing new technologies. Management systems, Big Data solutions,  Artificial Intelligence, and, of course, IoT.

One of the main advantages of enabling technologies is the possibility of automating processes and increasing the company’s productivity. In addition, there are gains in agility and data volume for faster and more accurate decision-making, a broader and metric view of the company’s performance, and the possibility of knowing even more about its customers and buying and consumption habits.

Applications

Using Internet of Things solutions for the most varied activities within your industry is possible. We highlight the main news for you to know and see, which could make all the difference to your business. Keep reading!

Performance Measurement

IoT applications can be associated with your production line to identify how your machines are performing, evaluate if they are working as expected, using the number of supplies determined by the manufacturer, and even if any sector needs it. Other equipment to improve productivity.

Maintenance Follow-Up

Imagine the possibility of reducing the number of corrective maintenance and reducing costs with this process. This is possible with IoT solutions, which monitor the conditions of your machines in real-time and can provide relevant data for your inspection routine, allowing preventive and predictive maintenance to be more accurate.

Quality Control

With the support of cameras and RFID tags, it is possible to monitor the quality of the production process in your equipment and verify, at any time and from any place, if the machines are following the quality standard established by your team.

Relying on new technologies to revolutionize your business is becoming increasingly accessible. You need to find the best partners to help you on this digital transformation journey and implement complementary solutions such as the Internet of Things in the industry.

Working capital for companies is the difference between income and expense in a given period. It is a resource that keeps the business operations to fulfill all its obligations, such as salaries, taxes, fixed costs, and variable costs.

What Is The Importance Of Working Capital For Companies?

Imagine, for example, that employees’ salary is late or the company is pending tax. Most likely, the low working capital is the leading cause since the lack of planning and financial control can lead to this situation of imbalance.

Given this scenario, it is inferred that working capital directly impacts the motivation and productivity of the team and can generate problems with the tax authorities. Therefore, keeping it always more significant than all expenses is the certainty that the business will have the breadth to deal with future adversities.

In addition, when the company has enough working capital, it is possible, for example, to make investments in technology by selecting suppliers for ERP.

Also Read: IoT: Understand How It Has Revolutionized The Market

Why Rely On A Custom Project For Your Business?

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Why Rely On A Custom Project For Your Business?

Custom project: The modernization of the technology park is a fundamental strategy for the growth and competitiveness of a company.

At this point, another essential aspect for the compatibility of this equipment with the needs and expectations of your team. After all, do you know the advantages of a custom project?

That’s what you’ll discover in this reading. The objective is to explain what these projects are for and how they can reduce errors, assist in adopting efficient strategies, improve process evaluation, stimulate feedback, increase productivity and modernize the operation. So, don’t waste time and follow along!

What Is A Custom Project?

In the business segment, personalization is everything. After all, there are numerous differences between one business and another in terms of need, difficulty, availability and performance.

That is why personalization is such an important aspect when choosing suppliers, both in providing services and acquiring machines, software and other technologies. In this sense, a custom project is an acquisition and contracting plan specially customized to meet your company’s expectations.

A typical example of this is equipment rental, where you customize a budget according to the number of machines and the expected performance of these devices by your company. Another critical point is the service.

Business customers need much more attention, as both idleness and delay can create losses for their management. That is why, even when dealing with assistance and technical support service packages, it is essential to have a project designed to meet your company’s needs.

The market so well regards personalization that it has even become a trend among tech brands. With good reception, suppliers are increasingly abandoning the “one fits all” approach — one size fits all — and starting to offer increasingly customized solutions according to the needs of their customers.

Why Count On A Custom Project For Your Company?

Investing in customized projects for your team’s needs yields better results, which can exist in savings and waste reduction and gains in productivity. Below, we list each of these advantages — follow along!

Reduce Errors

The big problem with the “one fits all” approach is that it never completely satisfies the demands of companies. Both in the acquisition of machines and the provision of services, customized projects require a preliminary analysis of the customer’s “pains”, so that good suggestions can be made, with plans for the acquisition and provision of tailored services.

Help In Adopting Good Strategies

Many gestures seek inspiration and response from lean methodologies to improve business scope. However, it is practically impossible to implement poor operational management if it is not possible to have a productive technology park and high availability support. This is precisely what a bespoke project can deliver.

Improves Process Evaluation

With customized projects, the client company has more opportunities to participate in the implementation of technologies, interacting directly with the supplier’s analysts. This qualifies the evaluation of processes, ensuring faster adaptation to new devices and better engagement between your teams and support professionals.

Strategically Modernize The Company

Modernization is crucial for the competitiveness of a company in the market. But it’s not always that every machine needs to be replaced. With a customized project scaled to specific demands, you can order only what you need to leverage the productivity of teams and strategic sectors of the company.

Feedback Incentive

Another differential of customized projects is that the companies that supply this modality are highly guided by feedback. After all, the essence of good personalized service is quality. To ensure consistent excellence in providing services and guidance, it is necessary to learn from criticism continually.

Optimize Time

Customized projects are designed to adapt to your needs and routines, not the other way around. A great example of this is any site service, an innovation by Tech Services that guarantees technical and on-site support in all municipalities, within four working hours, in the case of critical missions.

Save Money

Lastly and importantly, the economy of financial resources. This happens because of custom-made acquisitions and hiring and because of the better energy efficiency of the machines acquired in a well-dimensioned project, without excesses or waste.

Also Read: Experience Management: 5 To Transforming Business Processes

What Is Big Data, And How To Use Analysis Tools

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What Is Big Data, And How To Use Analysis Tools

Big Data and how to use Analysis: Big Data is a concept that, unfortunately, many people do not understand and, therefore, cannot use in favor of running a company.

This term is linked to technological innovations and the competitiveness of companies, being, without a doubt, an excellent ally for business success.

If you are not yet familiar with this concept but want to get out of this statistic now and understand what Big Data is, this is your chance. 

We have prepared an article that summarizes this concept and shows how Big Data tools can analyze market trends and predict consumer behavior.

What Is Big Data?

Big Data is a term that refers to the large volume of data produced by companies daily on the computer network. But what matters, in the end, is what these data are for. 

Big Data can obtain production results, identify market trends and provide more proactive decisions about what the public expects. In other words, it is a process of data analysis and interpretation.

Everything available and accessible to anyone online is within reach of Big Data and can be grouped according to interest, regardless of the information in question.

Big Data can collect data about a subject or a company, such as purchase and sale records and even digital service channels.

To analyze this data in large quantities, you must wonder how complex this work is, right? However, Information Technology is mainly responsible for allowing this to be done with great speed.

How To Use Big Data In Your Company

After this contextualization of what Big Data is, we can say that it acts as an aid for companies to analyze their data and, from these analyses, create new business opportunities.

The use that each management will make of this data and how it will apply an analysis is different in each case, as it depends on the business area and the goals and objectives of the organization.

But the benefits of investing in this work of the IT sector are undoubtedly visible, and this can be a strategy applied and well used in different areas, which we will talk about next.

  • Marketing: By analyzing the consumer’s profile, with data covering their behavior, lifestyle and preferences, it is possible to create new products that fit this profile and develop a more targeted communication for this audience.
  • Financial: in this sector, Big Data works by preventing fraud and making forecasts of economic and market fluctuations, giving more security to the investment.
  • Relationship and Sales: This sector helps by offering more relevant products, with customer loyalty and lower customer churn rates.
  • Quality Control: In this sector, Big Data can help in several situations, such as defects per unit, first-pass yields, and fill rates, among others. It can also cover suppliers, employee training and environmental conditions during production.

Thinking about these sectors, the strategy is to cross data and interpret them from Big Data Analytics.

Big Data tools allow you to extract, organize and process data to transform it into beneficial information for the business.

This organization of data usage can be of three types:

  • Social data: are those data derived from people that help identify behaviors to act in a targeted way, such as Google searches and comments on social networks;
  • Enterprise data: data generated by organizations, as in the HR, financial, and production sectors, among others, and which contribute to measuring productivity and identifying failures;
  • Personal data: comes from internet-connected devices such as TVs, cars, and refrigerators. 

At the end of the process, it will be possible, among other things:

  • identify failures, defects and problems in near real-time;
  • create promotions based on the identification of the customer’s buying habits;
  • find problems before they cause damage to the business.

Let’s take a look at some of the leading Big Data tools:

Tableau

This tool allows data visualization in columns to optimize them for a more assertive analysis. Also very dynamic when changing the visualization format, Tableau is always an agile and interactive option.

Watson Analytics

This is a cloud-based analytics service. It helps you quickly find resolutions to your data. When you upload your data to it, for example, the platform shows you questions that can help you to follow. It then provides data visualizations quickly and instantly based on the answers you need.

Apache Hadoop

As we said, Big Data is about a large volume of data, which is not always easy to deal with. Apache Hadoop is a software tool capable of decreasing the size of files, so they don’t take up as much storage space.

Oracle Data Mining

A large amount of data is not always synonymous with relevance. On the contrary, there will always be something that can and should be discarded. And that is the usefulness of this tool. 

Oracle Data Mining can make this selection between what is relevant and what is not. Its algorithm provides a valuable source of data to leverage your business investments.

Also Read: Big Data, NoSQL Databases Make Their Grand Entrance

IoT: Understand How It Has Revolutionized The Market

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IoT: Understand How It Has Revolutionized The Market

The IoT is a concept that has gained space, as its impact on society represents a significant change in the way we deal with the technology we have available.

If you haven’t heard about it yet, know that the trend is for this technical term to be increasingly present in the job market, as it is an important way of structuring strategies that seek to improve the performance of companies.

In today’s text, we will explain in more detail what the Internet of Things means and how this concept has revolutionized the market.

What Is The Internet Of Things?

Internet of Things, is a technological concept that rests on the idea of ​​a fusion between reality and digital, allowing individuals to constantly communicate and interact, whether with other people or objects.

The expression was first used by scientist Kevin Ashton in 1999, referring to technologies that could connect devices to facilitate and organize people’s lives.

The idea was that all objects of everyday life would be connected to the internet, acting intelligently.

This way, household appliances, automobiles, and keys, among other things, could be improved and adapted to help people’s routines.

Ashton’s thesis is that the hectic routine and lack of time will make people connect to the internet in a way that can assist in carrying out tasks that people would spend time performing. 

According to what Ashton thinks and defends, through this connection, it will be possible to accumulate data about our bodies with much greater precision and security than we have today through constant monitoring.

Through this data, it will be possible to reduce, optimize and save natural and energy resources, for example. 

For the researcher, this revolution will be bigger than the development of the online world as we know it today, reaching importance on an even grander scale.

Impact Of The Internet Of Things On The World

The Internet of Things is part of an even broader plan involving intelligent cities and urban projects considering sustainability, efficiency and quality of life. 

These “cities of the future”, which are not even that far from becoming a reality, will be composed of elements such as autonomous cars, intelligent traffic lights that adapt to traffic, systems with water reuse and intelligent garbage recycling, among other innovations.

We will have a maximum variety of connected devices, from cars to drones, remote servers to entire buildings, and inside houses. 

Sensors will be able to identify internal problems, such as leaks, lights will be able to turn on and off by themselves, and vacuum cleaners will be able to detect dust. They will clean the rooms, all autonomously!

For this to be possible, the connection needs to be very good. And that’s when we start talking about 5G. 

More than the greed for an increasingly better and improved connection, this evolution results from the need that the Internet of Things brings.

After all, many people connected is a premise requiring a more robust and powerful connection system to handle so many users accessing simultaneously.

Let’s take a closer look at some of the sectors and services in which the Internet of Things will drive the most change below.

Database

Databases are an essential part of any business, and with IoT devices connecting consumers and promoting more significant interaction, organizations will have greater access to data than they do today.

Smart devices will be able, for example, to record consumption patterns and possibly learn from them to make product recommendations and carry out new research with different and more efficient approaches.

This will consequently allow companies to utilize more targeted marketing, reaching targets more effectively.

Increase In Remote Work

If today the home office is still a little explored modality, the Internet of Things can open thousands of doors for this sector. 

With the possibility of having several devices connected to the same network through remote access, workers will be more interconnected and can carry out work remotely with the same efficiency and speed as in person.

New Forms Of Consumption

With so many electronic possibilities emerging in the market, consumers will naturally discover new needs and want to acquire new equipment, which will move the consumer market.

Consumers will look for more integration, efficient tools and accessories in their home furniture items.

More Productivity

Productivity is about getting more done in less time. In this sense, in addition to contributing to instant satisfaction, technological changes also provide more efficiency and productivity.

With the Internet of Things, employees will be able to produce even more and more accurately in less time, for example, when it comes to analyzing and managing data.

Inventory Management

Monitoring inventories will also be a much easier task thanks to the evolution of the Internet of Things.

For those who deal with manufacturers and warehouses, for example, the intelligent devices of the future will be able to tabulate the stock automatically.

This will save employees a lot of time and work.

New Employees

Employees adequately trained to work in the IT sector will be in great demand. It will be necessary to have an extremely competent and always available team to deal with technical and information security issues.

After all, most of the production will be automated by machines and devices, and it will be necessary to have people capable of understanding and dealing with all this.

Work Culture Within Companies

It is a fact that the culture within companies today is no longer the same as it was decades ago. Big Data, for example, is already changing managers’ perceptions about the volume of information available in their offices. It has allowed them to use all this to identify opportunities, predict scenarios, optimize processes and make decisions.

And this internal cultural change of companies tends to progress even further in line with the advancement and evolution of the Internet of Things.

Also Read: Robust IoT Mesh Wireless Network For The Smart City

Cloud Certifications: Number Has Tripled For IT Service Providers

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Cloud Certifications Number Has Tripled For IT Service Providers

The number of cloud certifications at IT service providers has increased dramatically in the past three years. Between 2020 and 2022, growth was more than 300 percent, according to a study by ISG on the ecosystems of established cloud providers.

According to this, 51 percent of professionals with cloud certifications at IT service providers have an Azure certification, 33 percent have a certification for Amazon Web Services, and 8 percent have a Google Cloud certification. According to the Information Services Group report, other provider certificates also have a share of eight percent.

Drivers For The High Demand For Cloud Certifications

According to ISG, the driver of this development is that the demand from companies for IT modernization through cloud technologies is higher than ever before. Much of this modernization is taking place in so-called hyperscale clouds. However, the effective use of hyperscale cloud functions requires dedicated unique know-how in the construction and operation of cloud-based architectures. Companies are increasingly turning to IT service providers to fall back on this specialist knowledge. These, in turn, are drastically expanding cloud certifications among their professionals to meet demand.

Today, companies are increasingly evaluating IT service providers according to whether they have the necessary know-how and sufficient experience to build and maintain cloud architectures. The substantial increase in the number of certifications results from this demand. However, it is not automatically an indication of future demand. However, it can be assumed that the demand for certified specialists will continue to increase. Because more than half of the companies already use a public cloud. And even more, we are planning to use multiple clouds simultaneously.

The Information Services Group (ISG) is a market research and consulting company in the technology segment. As a business partner for over 800 customers, ISG supports companies, public organizations, and service and technology providers in achieving operational excellence and faster growth. The company focuses on services in digital transformation, automation, cloud and data analytics, sourcing consulting and managed governance. There are also risk services, services for the network operating companies, design of technology strategy and operations, change management, and market research and analysis of new technologies. 

ALSO READ: Digital Product Passport: How It Can Ensure More Sustainability

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