Robot Pasta Can Move Independently – Without Computer Chips

June 20, 2022

Researchers at the University of North Carolina have developed a so-called soft robot made entirely of plastic. Visually, it is reminiscent of fusilli pasta. It can move independently and negotiate obstacles – without computer chips.

When we think of robots, we probably imagine machines that do tasks for us with the help of artificial intelligence (AI). But that’s not the rule. Because as diverse as humans are, robots and machines are now just as various.

Researchers at North Carolina State University and the University of Pennsylvania are now taking a different approach. They have developed a robot that works entirely without cables or microchips. The so-called soft robot consists only of plastic and is shaped like a fusilli noodle.

The robot pasta can also move independently and reacts to the ambient temperature. For example, the soft robot rolls forward if the researchers heat a surface to over 55 degrees Celsius. The researchers published their results in the science magazine PNAS.

The Plastic Robot Finds Its Way Out Of The Maze

In an experiment, the scientists exposed the robot to a maze. Depending on which parts touched the ground, the material expanded or contracted, creating a creeping movement. Thus, the robotic noodle moved through the labyrinth and encountered an obstacle from time to time.

While trying to overcome the obstacles, the robot kept hitting a wall until it took a different direction. As a result, the plastic robot eventually found the exit at a speed of 3.8 millimeters per second.

Robot Pasta: Is It Possible To Use It In The Human Body?

The robot is not intelligent. Still, there are potential uses. The researchers believe that self-moving constructions are suitable for exploring the environment. To do this, however, they would have to be equipped with sensors to forward information.

But there are also possibilities in medicine: shrink to microscopic size, use in the human body is even conceivable. The only important thing is that there is always enough ambient energy for the robot to be able to move. Because without the influence of power, it simply remains a noodle.

ALSO READ: In The Future, Robots Could Heal Our Bodies From The Inside Out

In The Future, Robots Could Heal Our Bodies From The Inside Out

Techno Rumours

June 17, 2022

In The Future, Robots Could Heal Our Bodies From The Inside Out

Researchers at Stanford University have developed a method that mini-robots can use to heal our bodies from the inside out. Medication can also be dispensed—in the background. Technology is changing the quality of medical care. While some time ago only a few experts could carry out sometimes complex processes and operations, robots now take on some tasks independently.

But one thing has not yet been realized: the targeted use of a robot in the human body. However, that could soon change due to the work of researchers from Stanford University. Scientists have developed a tiny robot that performs treatments inside a human. Locomotion is not a problem for the machine.

The Robot Moves In The Body Thanks To Magnetic Fields

The robot moves in the body through magnetic fields. Lithium-ion batteries in the human body would be too dangerous, which is why an alternative solution had to be found. Therefore, the researchers also attached a magnetic metal plate to the small construction.

By generating an external magnetic field outside the body, the robot can be explicitly controlled by the human body. Maneuvers are possible both forwards and backward. The same applies to the targeted release of medicinal substances at a specific point.

Treatment Is Possible Directly In The Affected Area

In this way, specific symptoms can be treated in a mainly targeted manner. The researchers used the device on a dead pig in the first experiment. They navigated it through the gastrointestinal tract and brought medicinal substances to the desired location. Something revolutionary was achieved.

Because so far, there is no comparable technology that can move in any environment. The researchers hope they will soon be able to use their invention in practice. Then we could see another example of how technology can enrich our everyday lives.

ALSO READ: Volvo Wants To Equip Its Electric Cars With “Photorealistic” Graphics

Volvo Wants To Equip Its Electric Cars With “Photorealistic” Graphics

Techno Rumours

June 15, 2022

Volvo: In cooperation with Epic Games, Volvo wants to equip its electric cars with “photorealistic” graphics. The so-called Unreal Engine of the US software company is used for this. Customers should benefit from better infotainment systems.

Our vehicles always reflect the current time. While earlier models did not have a lot of electronics, a touch screen is enough to set the required function today. The interaction between humans and computers will continue to develop in the years to come.

In this context, the so-called “Human Machine Interface” (HMI) is increasingly being used. Volvo has already shown in recent years that the carmaker has recognized the changing times. By the middle of the decade, Solo plans to sell up to 600,000 all-electric vehicles annually.

As part of a partnership with the software company Epic Games, Volvo also wants to focus more on HMI. The Swedish car manufacturer intends to equip its e-cars with “photorealistic” graphics.

Unreal Engine Brings High-Resolution Information To The Volvo Cockpit

Specifically, it’s about the Unreal Engine from Epic Games. In 1998 the company released the first version of the framework. Many games and IT industry developers are now using the unrealistic Engine. However, the framework is mainly used in computer and console games.

That could soon change with the cooperation between Volvo and Epic Games because the integration of the unrealistic Engine in the carmaker’s vehicles is intended to improve the interaction between the driver and the car.

However, Volvo has not yet announced specific application scenarios. But some things can already be guessed at today. The efficiency of onboard systems is likely to increase. At the same time, the eye benefits from high-quality animations. So it’s less about the amount of information than the correct presentation and classification.

Volvo And The Car Industry As Attractive Partners For Epic Games

But Epic Games will also benefit from the partnership. The company that brought the Unreal Engine to prominence has been looking for cooperation partners outside the gaming industry for some time. The animation and display of objects are still easier for the Engine than that of people.

Logically, something inanimate has fewer parameters that need to be considered. Volvo shows that the company wants to keep up with the big players in the cooperation.

A few years ago, Volvo focused on Android Automotive and integrated Google’s services into the infrastructure of its vehicles. The new operating system VolvoCars.OS should guarantee a perfect interaction between all components in the car. The interaction between humans and computers will continue to develop in the years to come.

But some things can already be guessed at today. The efficiency of onboard systems is likely to increase. At the same time, the eye benefits from high-quality animations. So it’s less about the amount of information than the correct presentation and classification.

ALSO READ: Google Will Bring Car Keys To Android

Google Will Bring Car Keys To Android

Techno Rumours

June 14, 2022

Digitization is leading to a world that is always connected, in which man can have control over everything around him, all from the comfort of a smartphone. Now also, interacting with your car will be possible, thanks to the news announced by Google for Android.

Open The Car With Google

During the Google I / O a few months ago, Google announced that it was working to find a way that would allow you to open the car with your smartphone. Despite the extent of the news, the lack of details about it and the announcement without a launch date had made many lose interest. Finally, the XDA developers who have broken down the code of the latest Play Services update, Google’s services, have managed to find support for digital keys. The service called Digital Car Keys will give the possibility to unlock the car using a digital key on the smartphone. Google is about to introduce these solutions on a large scale, starting with the brand’s new devices, the Pixel models, and some Samsung models.

Google’s Technology For The Car

If before it was necessary to own an electric car of the latest generation to be able to control it with the smartphone, now it seems that the Google solution has compatibility extended to different car models. This is possible by combining two valid and widespread short and medium-range wireless transmission technologies, such as NFC and UWB. The keys can be added to Google Pay; once set, you must choose a screen lock pin or code to keep the technology and your car safe.

No other specifications of the service have been provided for the moment, but with the imminent launch of the new Google Pixel 6 device, which seems to be the first to support the service, wait to know how Digital Car Keys will work and which car models will be compatible. To not miss the news of the tech world, digital and more, follow the third edition of Ecommerce Week from 18 to 22 October 2021. An entirely free virtual event where we will talk about new technologies, e-commerce, augmented reality, sustainability and much more. Among the many innovations that Android 12 will bring this autumn, the future support for digital keys of cars compatible with this service has also aroused particular interest.

However, many have wondered what will happen when the smartphone on which the key is saved is lost or stolen. Google has also thought about this eventuality, and in its Find my device app, it will also insert the possibility to delete or suspend the car keys in case of loss of the phone. To find out was 9to5Google, which decompiling the .apk file of its application in version 2.4.042 , discovered the following lines of code: <string name = “lock_screen_message_car_keys_deletion_notice”> Your car keys will be deleted </string>. <string name = “lock_screen_message_car_keys_suspension_notice”> Your car keys will be suspended </string>.

These alerts will likely appear as a reminder before securing (suspending) or wiping (deleting) a device. The latter action is relatively straightforward, while it’s unclear whether the former does more than require a device unlock before the car keys are reset. The implementation details are, in fact, not completely clear at the moment. The advantage of loading your keys on Android 12 will also be linked to the possibility of sharing them with friends and relatives. The digital car keys on Android 12 will be available in the coming months for “selected” devices (presumably equipped with Ultra-Wideband (UWB) ) such as the Pixel and Samsung Galaxy smartphones.

How Much Self-Marketing Is Okay?

Techno Rumours

June 13, 2022

Self-marketing can help emphasize one’s personality and strengths – even outside one’s company. The degree between conscious self-marketing, and an ego show is often narrow. So how much self-marketing is okay? Did you have a poetry album as a kid? If so, there’s a good chance someone wrote this saying: “Be like the violet in the moss, modest, humble, and pure. And not like the proud rose that always wants to be admired.”

That’s a stupid saying if you don’t mind me. It represents a belief that is deeply rooted in many of us women. I experience this repeatedly in consultations with customers who tell me: “I would like to position myself better with my strengths, but I don’t want to come across as a self-promoter.”

Interestingly, I’ve never heard that phrase from a man before. There is a psychological phenomenon that takes this humility to the extreme and, unsurprisingly, affects far more women than men: Impostor Syndrome.

Self-Marketing And The Imposter Syndrome

It is called imposter syndrome. Those affected suffer from massive self-doubt. Even if they are successful at work, they cannot be happy about their achievements or proud of themselves. Her constant thought: luck or coincidence are responsible for her successful projects. And they are not entitled to any praise or recognition.

The Problem With Modesty: If you don’t make your successes visible, you will be ignored. And that leads to frustration over time. So you have to increase your visibility if you want to achieve something. Clattering is part of the craft – I like this saying much better than the one with the flowers.

I like to ask our customers at Drei Brueder: “If you don’t believe in yourself and report on your experiences and successes, why should others do it?” But how can you increase your visibility, and where is the best place to start? On?

An excellent first step is to present successes to colleagues and superiors, for example, by submitting your projects and services. Women are considered more team-oriented than men, which is initially sympathetic. But that doesn’t mean they have to stand behind their team!

To Be Or Not To Be?

To be or not to be? The presentation outside of one’s own company also decides on this. Social media channels are well suited for other career and professional networking. Think about what interests and inspires you in other people. And orient yourself to it.

Take us into your world! Tell others what hurdles and difficulties you experience on your way. And also, what solutions you have found. Be lively and authentic, and do without trite phrases like “I am so proud to announce …”, as they appear in many boring LinkedIn posts.

Try it! What can happen? In the worst case, people unfollow your accounts. So what? Those who stay mean business with you. Write your stories precisely for these people. Then you have the chance to give others help and inspiration – and at the same time to achieve a positive public image yourself.

Self-Marketing And Press Work

Press work is also an excellent way to do special projects, successes, unusual ideas, or solutions visible – including the person behind them. Journalists are interested in real stories from real people. A few examples from my work:

In the middle of the pandemic, how do you open your restaurant in just three months, even though there are no craftsmen, goods don’t arrive, and food isn’t delivered? This is what Germany’s former youngest star chef Julia Komp talks about.
Miriam Mertens, computer scientist, HR-Tech founder, and her co-founder, knows what role empathy and emotional skills should play in companies whose teams primarily work remotely and why so-called “deep skills” are essential for successful corporate management future Peter Goeke from the Cologne ed-tech startup Deep Skill.

Do you have to cook at a star level or be a tech expert? No way! Each has a story to tell. Everyone is exciting. You have to tease it out of him or, in this case, her. That’s what good press work is all about.

Conclusion: How Much Self-Marketing Is Okay?

Two more examples: Farmer Franziska Dörr made it onto HR television by converting her parents’ farm to organic. And Toulope Martin, who manages one of the world’s largest Shell lubricant plants in the port of Hamburg, has also ventured into a men’s magazine with this job in a man’s domain – namely in the Auto Bild.

If you tell your individual story and thus entertain other people, make them think, encourage them and share your experiences with them. In my opinion, you are far from an ego show or exaggerated self-portrayal. My job and passion are to accompany you professionally and prepare you in the best possible way.

And since “Practice what you preach” also applies to me, I will take you more with me here and on my Linkedin account in my everyday work and life. I will tell you more about projects, people, and stories that inspire and move me.

ALSO READ: Finally No More Newsletter Spam In The Inbox: With The Help Of Cleanfox

Finally No More Newsletter Spam In The Inbox: With The Help Of Cleanfox

Techno Rumours

June 13, 2022

You open your inbox in the morning and are overwhelmed by unwanted newsletters too often. This is not only annoying but also takes time. This is precisely what Cleanfox wants to change: The app promises to free your inbox from newsletter spam while minimising the carbon footprint.

How Does Cleanfox Work?

Using Cleanfox is easy and can be set up in just a few steps. First, connect your mailbox to the software by entering your email address directly on the website. Then, log in with your email account and confirm your identity using 2-factor identification.

After you are registered, it goes to the newsletter itself. You decide which newsletters you no longer want to keep in your mailbox. Since this selection is difficult right away and you may forget some, Cleanfox shows you how many emails you have already received from the respective newsletter. At the same time, you can also see how often you have opened the newsletter in the past.

You then have three different options for dealing with the newsletters:

Keep: You would like to continue receiving the newsletter in the future and not change anything.
Unsubscribe: You unsubscribe from the newsletter and will no longer receive any new emails in the future, but the old emails will remain in your inbox.
Cancellation And Deletion: With the third option, you cancel the newsletter, thereby no longer receiving any new emails, and at the same time, delete all the emails you have already received from your inboxes.

Why Was Cleanfox Founded?

Cleanfox is the answer to the seemingly never-ending influx of spam emails and ongoing newsletters. By detecting these unwanted emails, Cleanfox helps its users sort through them and unsubscribe with a simple swipe of their fingers.

The user’s inbox is cleaned to their liking within a few minutes, if not seconds. The bonus is that the Cleanfox application increases productivity, promotes an organised lifestyle, and makes a small contribution to the protection of the environment, all directly from the users’ smartphones (storing a single email in a data centre corresponds to the carbon footprint of a plastic bag).

The founder Edouard Nattée says, “Let’s take away the fear of environmental issues! Cleanfox is responsible, dedicated, intuitive, and free, allowing the user a valuable experience. Digital Technology is a great stepping stone to raising awareness among Internet users.”

Sort Mailbox And Plant Trees

Under the statistics, Cleanfox also shows you how many newsletters have already been automatically deleted by the app. The app also shows you how much CO2 you have saved by using Cleanfox. As an additional incentive to do something good for the environment, Cleanfox plants trees when users invite their friends to use the software via code. Convince yourself of the app now and free your email inbox from annoying newsletter spam in the future.

ALSO READ: Refurbished Laptops: What They Are, Find Out How To Choose Them

Refurbished Laptops: What They Are, Find Out How To Choose Them

Techno Rumours

June 11, 2022

The scope of restored workstations is acquiring more interest among clients. Yet, what precisely are renovated PCs and workstations, and how might they pick? How about we figure it out together in this article.

What Are Refurbished Laptops?

Like revamped cell phones, PCs or note pads can be remodeled to permit them to be utilized once more. Reconditioning, likewise realized by the English expression revamped, is a movement comprising the maintenance, update, and complete and exhaustive cleaning of the gadget, which is then placed back on special as recovered or restored with a year guarantee. This is a quickly developing class as far as interest since it permits you to purchase a performing note pad at a colossal expense. The reconditioned compact and fixed PCs are the class that has the best quality/cost proportion on the PC market.

Where Do Refurbished Laptops Come From?

No illegal systems underpin this notebook market, but as with cars, the will to give a second life to business equipment that can still be useful. The business and company fleet market is, in fact, based on an almost continuous replacement of devices, which are replaced mainly for fiscal or bureaucratic purposes. This leads to “discarded” laptops that are still very performing and have been used little or nothing. Sometimes, they are even laptops that have never been used but only purchased incorrectly. Finally, they can sometimes be machines that have only been exhibited, perhaps in “demo rooms” or trade fair locations.

Refurbished Laptops, The Process

To become a refurbished notebook, each product belonging to one of the categories above must pass a rigorous inspection and cleaning process, as required by a specific law. First, the devices are checked in every aspect and functionality to verify that they are 100% functional. Any components that do not pass this test will be replaced to bring the machine to the maximum possible performance. The device drivers are then updated, and all updates are performed.

The same type of control is also performed on all the accessories present, from the power supplies to any external peripherals that are part of the article. This control is a fundamental part of the quality of remanufactured laptops. This is why it is carried out by specialized companies with the skills and means to complete a revision, update and guarantee the 12 months warranty required by law for this type of equipment. The process then ends with a complete cleaning and sanitation of the product—a professionally carried out activity that guarantees that the product we purchase is new.

Is It Used Or Refurbished?

Various thermals are used for these devices. Some have the same meaning. Some don’t. So here we have to be very careful when choosing. Refurbished, remanufactured, and redid all mean the same thing, are equivalent terms and can be exchanged and compared without any problems. On the other hand, a used notebook is a device that has been in use for a long time and is usually sold as it is, often even with the well-known “seen and liked” formula.

Warranty Of A Refurbished Notebook

As indicated, a refurbished notebook must have a minimum warranty of 12 months. The law provides for it, so it is the user’s full right to request and obtain it.

Why Choose Refurbished Laptops?

A refurbished computer is usually up to three years old. Despite this “age,” it is perfectly updated and cleaned up, making it suitable for many applications, with the advantage of spending much less than a new equivalent machine. The advantages are not only economical, but various reasons make more and more people tend to evaluate and choose a refurbished laptop. In particular:

a refurbished laptop usually costs around 60% less than its new version
the operating system installed on it will be updated to the latest update, and licensed
it helps save the environment by reducing the Amount of electronic waste and the unnecessary production of new items
Support local work. Unlike a new computer’s production process, which is almost entirely delegated to Eastern countries, the regeneration activity employs professionals and companies.

What Types Of Laptops And Brands Can They Buy?

All types of portable computers on the market are also available in a remanufactured version—same for brands, especially the most prestigious and well-known ones.

What Are The Possible Uses Of Refurbished Computers?

As per the previous point, any possible use for newly refurbished computers is feasible for refurbished computers as well. New machines will only be necessary to choose devices with the right characteristics for the service to which we want to assign them.

The Grades Of Refurbished Computers

When looking for a refurbished laptop, we often find the degree of refurbishment indicated next to the brand and the technical characteristics. A value indicated by the letters of the alphabet usually goes from the best “A” to the worst “D.” But what exactly do these letters indicate?

Grade A

All notebooks in this category do not have any aesthetic defect, or if present, it is minimal and notable only up close and paying close attention. It is often considered comparable to a new laptop.

Grade B

Technically this computer is perfect and fully functional. Updated and clean from a performance point of view, but less from an aesthetic one. Grade B laptops may show signs of wear or small scratches and dents on the outer and inner surfaces.

Grade C

Again, the laptop is technically perfect, but the scratches and wear are starting to be somewhat visible. The case may even be chipped or broken in small areas. This is the last degree in which the computer is sold only in rare cases.

Grade D

The laptop has major flaws that can even hinder its performance. There are no refurbished laptops of this grade on the market. The machines classified with this letter are, in fact, usually disposed of or used only for spare parts.

Refurbished Laptops, Conclusions

An interesting opportunity that combines the best possible quality/price ratio and also winks at ecology and the environment. Why not give us a little thought for your next laptop?

Also Read: Content – The Superpower Of Digital Eco Systems For Industry 4.0

What Are Pins, And How To Make An Ad Hoc One

Techno Rumours

June 9, 2022

Pins are just the essential element of Pinterest, whether it’s videos, images, or products. It consists of three parts: the photo or video, a link to the website, and a brief author description. You can limit yourself to interacting with those made by others or create your own. In addition to saving the pins on their message boards, they can be downloaded to the device, obtained an embed code, shared with external platforms (Whatsapp, Facebook, Twitter, or via email), or sent directly to other users on the forum.

You can create simple Pins consisting of an image and a brief description or take advantage of Rich Pins, more detailed elements companies use to attract consumers. They are interactive posts that contain additional information, such as the price or availability of the product.

Additional information is not manually added but synchronized directly from the verified website. Rich Pins are capable of increasing the level of conversions. There are three types: product, recipe, and article.

Detailed Product Pins show all you want to be familiar with an available thing, like value, accessibility, name, and portrayal. Assuming that the Pin is among the smash hits in the classification it has a place with, it might show ‘Success’ or ‘well known,’ assuming it is among the most clicked—the best answer for those who need to utilize Pinterest to drive online business deals.
Detailed recipe Pins demonstrate all that you want to be familiar with a recipe: the name, the rundown of required fixings, the cooking times, the number of servings, whether it is a veggie lover or vegetarian arrangement, and the evaluations given by the people who have previously attempted to make it.
The detailed Pins of the articles, notwithstanding the picture and depiction, permit you to add a header and the creator of the message on the site or a blog. It is helpful for the people who need to make a notice board containing the press survey on the organization.

Video Pins can be created to tell the organization’s story best, product, idea, or project. They contain a cover and description and are played in the user’s feed.

How To Optimize Pins For Sales

To sell on Pinterest, you need to make sure that the content posted is valuable and optimized to provide potential customers with everything they need to make a purchase. Two elements must be taken care of: the image and the textual. The photographs must be high quality, precise and realistic and must show all the product details. There are no standard sizes, but it is always advisable to keep the aspect ratio of 2: 3 for a better view of the feed and to avoid exceeding 1560 px. A high-quality image manages to convey the professionalism of the company. It is a business card that stimulates consumer confidence.

The text must not only show detailed information about the product but also arouse emotions and be able to capture the reader. You can use up to 100 characters for the title and up to 500 characters for the description. Inside the Pin, it is good to insert the link to the website or the brand’s name to increase its notoriety. It is always helpful to add a call to action. To make the Pinterest company profile more coherent, the colors and fonts of the brand logo can be used to create all the contents. They will become a distinctive natural brand, and the posts produced will be immediately recognizable.

Also Read: Magento Cloud, The Cloud For Successful E-Commerce

Mobile Payment: How Secure Is It?

Techno Rumours

June 7, 2022

It works in India. On every street corner in India. There, digital collection bags are already standard in the church. But what about the security of mobile payments? The essentials in the letter:

The Indians are still skeptical about mobile payments – in other countries, this has long been part of everyday life.
Technical solutions are relatively safe if you pay attention to a few things.
Most importantly, the smartphone and the payment apps should continually be updated. It’s best to let it update automatically.

Mobile payment, in India, paying with a smartphone, is on the rise worldwide. In India, you can pay with your smartphone at every kiosk. In India, on the other hand, many remain skeptical. Even in trade, banks and technology companies already offer this service in many cases.

How Real Is The Danger?

Two systems come together in the contactless payment process whose security alone arouses skepticism: credit cards and smartphones. Contrary to what was feared, however, the prevailing technical standard – the smartphone equipped with NFC (Near Field Communication) – is a comparatively secure technology. If criminal hands are at work, a radio-enabled credit card can be spied on using manipulated readers. On the other hand, the smartphone is primarily protected by contactless communication in the near field.

Because the data sent from the mobile phone to the data terminal at the supermarket checkout is not a 1:1 transfer of your bank details, such as your credit card number, but merely an encrypted copy that only applies to the payment process that you are currently approving. This process is known as “Host Card Emulation” (HCE). In short: If you teach the smartphone to be a credit card, you are better protected against misuse than with a plastic card.

Can My Smartphone Even Do That?

You can get started with any newer-generation Android smartphone using the Google Pay service or a third-party payment app. Apple users must use the Apple Pay service where available. There are no third-party apps on the iPhone because Apple does not release the NFC interface to other service providers.

Secure Element, Host Card Emulation, PIN Request

The technology has so far allowed two options for securing bank data:

The equipment of the smartphone with a so-called “Secure Element.” This chip is built into the smartphone or a specially equipped SIM card.
Cloud-based: Everything necessary for technical security is encrypted on an external server – usually the banks.

Both intelligent solutions with the Secure Element and the software variant HCE (Host Card Emulation) are currently considered comparatively secure against criminal activities such as identity theft, phishing, etc. It is still challenging for criminal hackers to crack crypto encryption. However, you have to decide how transparent or anonymous you want to remain in your shopping behavior with Google or the Sparkasse. As a further security measure, a PIN query, fingerprint reading or face recognition are usually required for more than 25 euros.

Mobile Payment: You Should Pay Attention To This

Always keep the device software of your smartphone or smartwatch up to date and use automatic updates.
To prevent radio-enabled cards from being read out unintentionally, you can use a protective cover that reliably blocks radio waves.
If your wireless card or smartphone with usable payment functionality is lost, you should act immediately. Have cards and accounts blocked immediately? In most cases, the central blocking emergency number, which can be reached around the clock on 116 116, will help free of charge.
Check your statements regularly and report incorrect debits to your bank immediately.
If you have concerns, you can switch off contactless payment with NFC cards at some banks and savings banks. If necessary, ask your bank or savings bank.

Also Read: Why Companies Need An Active Data Strategy

SEO For Social Media: What It Is And How To Do It

Techno Rumours

June 4, 2022

The rules to follow to do good SEO on YouTube, Facebook, LinkedIn, and Instagram. You have known SEO for a long time, but you hear about SEO for social media, and it doesn’t seem clear to you what is different? The truth is that there are no such significant differences; it all lies in a different application. Classic SEO refers to positioning on the SERP, while SEO for social media must favor interaction with the public. Social links don’t work directly on ranking, but generating valuable content on social media can drive traffic to your site and help your order indirectly. Boost your online presence and increase organic traffic with our top-notch SEO services in Hyderabad. Dominate search engine rankings and get more visibility for your business.

Social Media SEO: What Is It?

First, we need to clarify a concept. When we talk about SEO, social media means creating a community that might care about you and what you sell. Once a community has been created through the contents organized from an SEO perspective, this will convert into traffic to the site and possible customers.

Why SEO On Social Media?

Creating your social pages, studying their content and always maintaining a good interaction with the public is undoubtedly the right way to go. Taking care of SEO also gives a further boost to all these aspects for at least four good reasons :

social networks guarantee you excellent visibility,
if the user follows your account, they will always be able to see your posts and remember you,
social networks allow direct interaction and real following,
social profiles are also indexed by Google, as are the most successful posts. So, if your offer on a pair of shoes went viral, Google will also make the site link go up on the SERP.

How To Do SEO For Social Media?

The first SEO rule for social media is to create an ad hoc program for each platform. Even if this aspect is often underestimated due to laziness or inexperience, it is essential. Soon we will see in detail all the valuable ideas for the different social networks. Assuming that you must never forget to publish content regularly and that it is helpful for your audience, let’s focus on the best practices that are always good to put in place when using SEO on social networks.

Choose The Social

Most Suitable

You don’t have to have all the social networks in the world. For example, if you are a manufacturer of spare parts for washing machines, no one expects to find you on Instagram but maybe on Facebook. At the same time, if you are a business manager, it will be more advantageous for you to be present on LinkedIn rather than on Instagram. So be careful with social media because they also determine your professional credibility. And if you’re not just using them for work, it’s best to create separate private accounts.

Create A Social Publishing Plan

As we have already mentioned, a specific editorial plan must be created for each social network. Organize an SEO strategy in a way not unlike a marketing strategy: write the project even before opening the account and follow a program and a particular editorial line. There is no randomness when you use social media for work.

Be Aware Of Current Events

Nothing has to be done randomly, everything is planned, but it has to seem spontaneous. This means that your posts must be in line with current events, with the present moment, and must communicate emotions.

Be Consistent In Posting

The worst thing about social media is posting erratically. The editorial plan helps you do this, so you know exactly when to post and be on time. For example, you could post twice a day during the hours of most excellent interaction (you can evaluate this data through the analysis tools), or you can use tools to schedule the publication in advance.

Optimize Your Social Profile

Enter all the reference data to be found on Google. Especially if you have a business, elements such as geolocation, telephone number, and hours are essential. Remember that this information must be the same on all social profiles, so there are no different addresses or phone numbers between the Facebook profile and the LinkedIn one.

Add A Call To Action

Invite people to interact with you. Please encourage them to leave a comment, or a review, visit the page, subscribe to the newsletter, etc. This is a fundamental technique for creating dynamism and strengthening the community.

SEO: How To Apply It To Every Social Network?

As we said, doing SEO for social media means adapting to the specific platform. Each social network has its dynamics and peculiarities that must be supported and not forced if you want to do a good job. So you will have to create specific plans for each social network. If the rules mentioned so far apply to every social network, let’s see some specific suggestions for the most popular ones.

How To Do SEO On Facebook

Facebook allows you to create a company page that is exceptionally rich in information. The advice is to fill in every field of the form correctly and insert a quality profile photo (preferably your logo). Facebook also allows you to insert direct interaction buttons that can be very useful for enhancing your CTAs. Please pay attention to the photos; they are essential.

People need to see what you do and who you are. Then add albums about your company, your products and even some photos about you and your staff. For example, having photos of your dishes is mandatory if you are a restaurateur. Posts are one of the first elements to generate interaction. Try to build effective, exciting, and communicative content. A post on Facebook allows you a discursive approach; take advantage of this possibility to communicate with your audience.

How To Do SEO On YouTube

Youtube is the most used search channel for videos. You will soon realize how profitable it can be to have a channel on this platform. A video is a powerful tool for building an audience, so make the most of it. Remember that you can create informative ones in addition to promotional films, where you offer free tutorials and information. The important thing is to have good quality videos. If you are having trouble getting the best shots, talk to professionals. Poor video rendering risks not bringing viewing even if your arguments are valid. Give the title the right weight, too; it must be short but designed to attract users.

How To Do SEO On Linkedin

Linkedin is a platform that ensures professionalism. Having a Linkedin profile serves to convey authority to the public. You can show all your training and work paths through LinkedIn and therefore formalize your status. In addition, you can create contacts with any collaborators and companies interested in your proposals.

How To Do SEO On Instagram

As we all know by now, Instagram is a social network that works through images. Use it only if it works for your goals. Given the number of profiles, it is not easy to make your way on this platform; it takes a targeted marketing strategy. Handy for the sale of your products is the Instagram shop function, which allows you to connect e-commerce to the photos you post on the social network. Have you ever tried SEO for your social networks? Remember to follow these little rules, be consistent, and aim for an impeccable organization if you are starting now.

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