Data Analysis in the Decision-Making: With technology increasingly present in people’s lives, access to the most diverse types of communication devices has become even more accessible, resulting in a large amount of data generated at an unimaginable speed.

This has changed the way business is done, profoundly changing the competitive advantages a company has and leading to the need for modernization and automation — such as using systems to analyze data in real-time.

Therefore, it is so important to take advantage of these opportunities that technology brings, as they help companies stand out in the competitive market and make the strategic decision-making process even more efficient.

Are you still trying to convince me? So, discover six advantages of real-time data analysis and don’t waste any more time!

More Agile Processes

Real-time data management systems transmit information in a condensed form, enabling immediate analysis. This procedure reduces the need for extensive reports to verify the data as they arrive ready-made.

Thus, professionals who were previously responsible for collecting data and preparing these reports are now available for other tasks. In other words, it is not only data analysis that becomes more agile, but it also allows other procedures to be more efficient, as they rely on the collaboration of sectors of the company.

Forecasting Events

Reading and analyzing data in real-time by monitoring indicators is a seductive process not only because of the dynamics that the technology proposes but also because of the effect it brings. Information can be accessed in different ways, including from mobile devices, which allows constant observation of operations and generates advanced data analysis, resulting in greater agility in the search for solutions.

Imagine how much easier it is to make a decision when you already know future events in advance! This becomes an even more significant advantage in critical economic moments, as it is possible to predict how decisions made may influence other areas, such as financial control.

And that’s not all: real-time data analysis also enables an efficient and continuous fight against fraud, which can be discovered as it happens. Imagine that a product was sold at a lower price, but you only realized it five minutes later. How much the company has already lost in that time, can you imagine?

That is why it is so important to combat these actions, which, when checked in a timely manner, can be reversed and avoid significant problems.

Reduction Of Failures

Access to information in real-time allows you to have a clear and precise image of the situation of business operations, considerably influencing strategic decision-making, as they will be aligned with the company’s objectives, resulting in fluent processes that do not compromise the organization’s productivity.

With the use of these tools for data analysis, all valuable information for the company will be available on a single platform, making not only processes more agile but also considerably reducing the chances of failures in activities, including the possibility of predicting events.

This way, it is possible to develop activities clearly and objectively, without a doubt, that they can result in failures and disrupt the entire production process.

More Satisfied Customers

With the possibility of capturing data in real-time, it becomes easier to understand which activities are carried out in multiple communication channels — mainly due to the ease of analyzing the information, as it is condensed. This facilitates interaction with customers in many different ways, directly reaching the target audience.

With the correct information at hand, the decision-making process becomes even more efficient as you understand what your client’s needs are, ensuring a more effective solution. Capturing the elements that constitute the consumer’s perception of the company is the key to gaining and retaining loyalty, which also brings success to the organization’s actions.

Global Customer View

Yes, real-time data analysis not only allows you to have more satisfied customers but also leads to a global view of them, recognizing their preferences within the organization, as well as the communication bottlenecks that prevent the dissemination of information.

With information capture systems, it is possible to find the most severe problems and make efficient decisions to correct them more quickly.

This way, the company can decide which path to follow, ensuring a more personalized service in line with what the consumer really needs. It is possible to follow the customer’s entire journey during an online purchase, identifying their preferences and obtaining necessary information for implementing future improvements.

Dynamism And Efficiency

Real-time data allows instantaneous analysis of information, leading to benefits that cannot be obtained on other occasions, such as dynamism and speed in decision-making, as well as greater efficiency in process management.

Having business intelligence is an attitude that is also related to the quality of the decision-making process, as it is necessary to be able to manage operations with confidence based on concrete and accurate information obtained through real-time data analysis.

It is worth mentioning the evaluation process is carried out according to the company’s needs. Therefore, it provides valuable information, facilitating the process of understanding this data and leading to strategic decision-making.

Also Read: The 10 Best Digital Marketing Tips For Your Business

Many businesspeople need help managing all of a company’s processes, especially in relation to asset control. As you know, having control over all the assets of a business  is a complex task and demands a lot of focus and responsibility from managers.

A company’s assets, as a whole, represent a very significant value, which is why it is necessary to adopt methods that protect this capital, that are reliable and transparent, in harmony with good market practices and allow the business to develop safely.

Thinking about helping you, we have put together some tips on how to carry out efficient and quick asset control. Are you interested in the subject and want to learn a little more? Continue reading!

What Is Asset Control?

To carry out reasonable asset control, you need to understand this concept and therefore, our first topic is dedicated to it.

In short, whenever you hear about asset control, remember that it is the management of all of a company’s assets. In other words, it measures the company’s assets, which can be:

• tangible, such as buildings, vehicles and computers;
• intangibles, such as patents and franchises.

Knowing your fixed assets is essential within a business context, especially for enterprises that have more than one unit, giving the entrepreneur an exact idea of ​​everything they own.

How Vital Is Well-Executed Asset Control?

Many managers still do not understand the importance that asset control has for their companies and see it as a high cost whose function is to comply with the legal requirements of a business. However, its importance goes far beyond that!

Asset control is a crucial item to improve the structure of your enterprise, as, through it, you can:

• optimize your purchasing process and reduce waste;
• prepare the company to undergo audits, whether internal or external;
• be able to prove the integrity of your  financial information easily;
• reduce the rate of deviations within the company.

How Do You Control Your Company’s Assets?

First of all, it is necessary to remember that the assets that make up a company’s assets are called Fixed Assets and that they are part not only of production but also of the administrative sector, such as computers, vehicles, furniture, machines and all other inputs. from the company.

Therefore, through asset control, you will be able to carry out more accurate accounting regarding the depreciation of your fixed assets, observe whether there are any deviations in purchases within the company and even waste that can be reduced.

It should be noted that the use of good software can help — a lot! — this entire process, as automation, brings numerous benefits to business management.

As we know that the challenge is great, we have put together some valuable tips to help you keep your assets organized and controlled and then find the ideal scenario to grow and develop with security and durability. Follow along!

Correctly Classify Accounts

The balance sheet is essential to determine the company’s accurate and current assets. He is responsible for surveying all the liabilities and support of your business and then comparing them.

Remember that, as it is very detailed, this task may take a certain amount of time to complete, requiring a lot of caution and attention from the employees responsible.

Furthermore, it is essential that you classify your accounts correctly, and your balance sheet should include the following in particular:

• current assets: these are all those items that can provide a faster financial return to the company, such as the  sale  of goods;
• non-current assets: investments, machinery, real estate, equipment, etc.;
• current liabilities: payments made to suppliers,  employees, taxes, among others;
• non-current liabilities are all long-term financial obligations that the company has;
• net worth: these are the values ​​that represent the company’s capital, that is, the difference between the values ​​of assets and liabilities.

Use Nameplates

The use of identification plates serves not only to optimize asset control but also to measure the depreciation of the asset and verify the number of maintenance and internal movements. Furthermore, this technique facilitates the checking of information in audit cases.

Labeling your assets also prevents and simplifies the identification of theft or embezzlement of company assets. Even though this doesn’t happen often, over the years, slight deviations can make a big difference to your help and lead to significant losses.

In general, plates can be accompanied by a barcode or a serial number, depending on the company’s needs. The important thing, however, is that you have strict control over all your assets.

Perform An Annual Control Update

Your asset control must be updated at least once a year, as reviewing and updating the valuable life, depreciation, and residual value of your assets is essential for the company to grow in a well-structured manner.

It is essential to highlight that this update must be carried out together with your balance sheet, as it is a way of knowing the actual situation of the business. Through it, it is possible, for example, to identify the need to make new investments and define items that are stagnant and generating losses, among other factors.

Furthermore, if preferred, the deadline for carrying out this update can be reduced to monthly and quarterly conferences, for example.

Create A Rules And Procedures Manual

To maintain the best development of activities within the company, the ideal is to prepare a manual of standards and procedures, and it should contain all the processes necessary for organizing asset control.

However, this manual must be effectively put into practice. In other words, you must ensure that your employees understand its objective and ensure that everyone is doing their part.

By adopting this strategy, your employees will have routines and procedures to ensure good purchase, approval, identification and responsibility for goods, avoiding unnecessary purchases or untimely maintenance, for example.

Also Read: The 10 Best Digital Marketing Tips For Your Business

Brand architecture is a system for organizing and aligning a company’s image internally and in its consumers’ perception. Check out the content and learn about the countless benefits of this practice.

When we think about big brands like Coca-Cola, Disney and McDonald’s, what comes to mind is well-structured and aligned branding between its various communication channels, whether physical or digital. 

The logos, slogans, publications and even the experience they convey to consumers are cohesive and coherent. This is only possible with efficient communication within these companies.

But what about when we talk about organizations formed by different companies? This is where brand architecture comes in. This concept aims to organize and interact with brands in the same group.

What Is Brand Architecture?

Brand architecture is a system of organization and alignment of products, services and even companies to build cohesive communication, whether internal or to the consumer public. 

Using this method, it is possible to create a hierarchy of brands that make up an organization, always thinking about the main objectives of the “mother brand”. 

Coca-Cola, for example, doesn’t just sell soft drinks under its label; its portfolio includes names like Fanta, Sprite, Eisenbahn, Crystal mineral water and much more.

Types Of Brand Architecture

Within brand architecture, we have three approaches corresponding to the hierarchy of companies in a group and how their images are worked on. Check out:

Monolithic

In the monolithic approach, we have a mother brand that overlaps the others. Its products, visual identity, services and everything involving secondary companies follow the standard of the leading company. 

A great example is Samsung, which maintains a strong identity with a broad positioning; this is the company consumers seek out and are most connected to.

Endorsed

The endorsed brand consists of a corporate brand with sub-brands with their identities but benefits from association with the parent brand.

For example, Google has an excellent reputation and credibility with other lines of services. This way, the parent company links its consumers to its other branches.

Independent

The third type of architecture is independent, characterized by a parent company that does not jump to the consumer’s mind at first glance. Often, the customer does not know that there is a group behind the brand they consume. 

We can use Nestlé as an example, which has several well-known brands in its range of products.

Benefits Of Brand Architecture

Brand architecture is not exclusive to large organizations; small and medium-sized enterprises can also practice the organization and alignment of their products or services. 

The benefits of this practice include:

Segments Consumer Needs

A company with an extensive portfolio of products or services can benefit from brand architecture when finding its target audience.

This is because the more segmented, the better the communication with the consumer since the brand understands precisely who it is talking to.

Reduces Costs

When an organization organizes its sub-brands, it can see where more growth opportunities and significant investment are needed. 

With this, the company can identify what needs immediate attention and does not waste its resources, such as time and money, on less urgent demands.

Offers New Possibilities

With a well-structured architecture, the brand can identify which company in its portfolio can support a new product or service as the company grows. 

This way, a new addition to the catalogue is not seen as strange, as the organization can fit it inefficiently and naturally.

Influences Consumer Perception

Brand architecture, when done well, helps build trust and loyalty and makes the company gain space in the minds of consumers. 

This way, when thinking about the brand, the customer immediately recognizes its visual elements, values ​​and services.

Facilitates The Fusion Process

Brand architecture can make mergers, acquisitions, and partnerships more natural for the consumer. This is because, with a smooth transition, the audience does not feel strange. 

Use Brand Architecture To Enhance Your Business

Architecture and branding is an organization system between companies in the same group. With it, it is possible to align the image of sub-brands so that they follow the organisation’s objectives as a whole.

Among its approaches are endorsed, independent and monolithic. Each of these has its characteristics and strategies towards the consumer public. 

It is worth remembering that large organizations such as Nestlé, Apple and Samsung practice brand architecture and show how alignment is essential for success.

Also Read: Brand Consistency And How To Develop It In your Business