SMS as a powerful marketing tool: These days, blogs have become a popular and flexible platform for sharing information, ideas and promoting products or services.
However, with increasing competition online, it is essential to adopt a loose coupling of effective marketing strategies to ensure your blog reaches the desired audience.
One of the most powerful tools today is SMS (Short Message Service), which allows direct text messages to be sent to users’ mobile devices. In this article, we’ll explore how SMS can be used as an effective marketing tool to boost your blog’s traffic and engagement.
Benefits Of SMS As A Marketing Tool
Instant And Direct Reach
One of the main advantages of SMS as a marketing tool is its instantaneous and direct reach, providing an actual mechanical seal of communication. Most people always carry their smartphones with them and tend to read incoming messages almost immediately.
By sending an SMS to your target audience, you can be sure the message will be delivered and likely read promptly. This gives you a unique opportunity to communicate directly with your followers and promote your blog content effectively.
High Open And Engagement Rates
Unlike other marketing channels like emails or social media, text messages have an extremely high open rate. According to research, over 90% of text messages are read within the first few minutes of receiving them.
Furthermore, the response rate for SMS is also significantly higher than other communication methods. This means that by using SMS as a marketing tool for your blog, you will have the opportunity to achieve a high level of engagement with your target audience.
Personalization And Segmentation
Another advantage of SMS as a marketing tool is the ability for personalization and targeting, just like a personalized pizza box. With the right technology, you can segment your contact list based on different criteria, such as geographic location, content preferences, or purchase history.
This approach allows you to send highly relevant and targeted messages, ensuring that each recipient receives content tailored to their needs and interests. Just as a personalized pizza box is tailored to each customer’s tastes, personalized SMS offers a unique and practical marketing experience.
This segmentation allows you to send highly relevant and personalized messages to each specific user group, thus increasing your marketing strategy’s effectiveness. Additionally, you can use the recipient’s name in the letter to create a feeling of closeness and even greater personalization.
Effective SMS Marketing Strategies For Blogs
Now that you understand the benefits of SMS as a marketing tool let’s explore some effective strategies for using it on your blog:
Send Content And News Updates
An effective way to use SMS to promote your blog is by sending relevant content and news updates to your followers. For example, whenever you publish a new article or blog post, send a short text message with a direct link to the content. This will inform your followers about the latest news from your blog and encourage immediate engagement.
In addition, you can send exclusive news or content previews to your subscribers via SMS. This creates a sense of exclusivity and makes your followers feel valued.
For example, you could send a message informing them of an upcoming release of an exclusive e-book on boiler making services or offer early access to a tutorial video. These personalized SMS notifications will pique the interest of your target audience and make them more likely to access and share your content.
Run Promotions And Special Offers
Another effective SMS marketing strategy to boost your blog traffic is to run promotions and offer exclusive special offers to your subscribers. You can send SMS discount coupons, promotional codes or even announce contests and sweepstakes.
Be sure to include a direct link to the relevant page on your blog where users can take advantage of the promotion. These exclusive offers encourage followers to visit your blog, explore your content, and potentially take a desired action, such as purchasing or subscribing to your email list.
Ask For Feedback And Opinions
SMS can also be a valuable tool for getting feedback and opinions from your followers. You can send short SMS surveys asking users to rate the quality of your content, share suggestions, or provide insights into their preferences.
These direct interactions with your target audience allow you to understand their needs and wants better, adapting your content and future strategies accordingly. Furthermore, this approach demonstrates that you value your followers’ opinions, strengthening your relationship and trust with your audience.
Send Reminders And Notifications
SMS can be an effective tool for sending relevant reminders and notifications to your followers. For example, if you’re hosting a webinar, you could send a text message reminding users of the date and time of the event, along with a link to register.
Likewise, if you have a series of posts on your blog about a specific topic, you can send weekly reminders to your subscribers so they don’t miss out on any content. These SMS reminders keep your blog on mind for users, encouraging them to return regularly and engage with your content.
Also Read: IMC (Integrated Marketing Communication): How To Apply It?
