Pins are just the essential element of Pinterest, whether it’s videos, images, or products. It consists of three parts: the photo or video, a link to the website, and a brief author description. You can limit yourself to interacting with those made by others or create your own. In addition to saving the pins on their message boards, they can be downloaded to the device, obtained an embed code, shared with external platforms (Whatsapp, Facebook, Twitter, or via email), or sent directly to other users on the forum.
Additional information is not manually added but synchronized directly from the verified website. Rich Pins are capable of increasing the level of conversions. There are three types: product, recipe, and article.
To sell on Pinterest, you need to make sure that the content posted is valuable and optimized to provide potential customers with everything they need to make a purchase. Two elements must be taken care of: the image and the textual. The photographs must be high quality, precise and realistic and must show all the product details. There are no standard sizes, but it is always advisable to keep the aspect ratio of 2: 3 for a better view of the feed and to avoid exceeding 1560 px. A high-quality image manages to convey the professionalism of the company. It is a business card that stimulates consumer confidence.
The text must not only show detailed information about the product but also arouse emotions and be able to capture the reader. You can use up to 100 characters for the title and up to 500 characters for the description. Inside the Pin, it is good to insert the link to the website or the brand’s name to increase its notoriety. It is always helpful to add a call to action. To make the Pinterest company profile more coherent, the colors and fonts of the brand logo can be used to create all the contents. They will become a distinctive natural brand, and the posts produced will be immediately recognizable.
Also Read: Magento Cloud, The Cloud For Successful E-Commerce
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