Applications of Big Data: Currently, what makes Big Data so widely used is its application in countless contexts. In most cases, use is linked to generating better results in terms of profit and customer relationships.
Below are some sectors that can apply Big Data.
User Behavior
In these cases, the user can be tracked and collected with the support of Big Data. Thus, the professional in the field can organize data and intuit specific actions according to previous behavior.
For example, based on purchase history, the system can indicate the possibility of canceling the service or product purchased. Furthermore, you can predict how the customer will react to specific strategies.
This way, you can create optimized ads to generate more conversions and sales. It also allows you to study which forms of communication work best with the public.
Logistics
In this sector, the use of data analysis helps to generate efficiency in defining the best routes to move the product. To do this, it allows you to optimize transport and manage risks that may arise.
Likewise, companies are able to anticipate demands to prepare products, speeding up separation in stock.
Price Optimization
With Big Data, it is possible to process and analyze data for dynamic price optimization. This is because it allows you to analyze competition, user preferences, socioeconomic context, and other issues that may affect the price. As a result, it maximizes sales and profitability in real-time.
Fraud Detection
Data analysis allows you to detect fraud risks and anticipate them quickly. In this case, any sign that indicates the possibility of fraud already raises an alert for the company.
Then, it will be easier to act preventively to combat risks.
Virtual Assistants
Virtual assistants are examples of how to transform data into intelligent applications. User interaction data is collected to create spontaneous dialogues and interactions.
The system also allows you to customize the communication approach, which is consistent with the customer’s profile and the brand’s tone of voice.
Health
In healthcare, Big Data can help predict illnesses in people based on a series of historical data.
It also allows for the detection of the chances of a clinical condition occurring based on patterns of other diseases.
In this sector, it is essential to highlight the presence of the Internet of Things, IoT. These devices can monitor and monitor a patient’s condition, generating a significant amount of data.
How Is Management Carried Out?
The main characteristic of data is that it is accessible. In fact, it doesn’t matter if they are structured, like spreadsheets and tables, or structured, like images and blocks of text.
After all, a variety of data can make up Big Data, from inventory control information to customer navigation data on the website or app.
So, whether it’s numbers, location maps, demographic data, or access history, all this data makes up Big Data. This is why the term causes a lot of confusion.
Naturally, the more digitized the business is, the more data it will have available in Big Data. However, companies in different industries will present different types of information.
Everything will depend on the tools that each company has to collect, store, and process this data. To better understand, let’s divide data processing into steps.
Data Collect
This is the stage responsible for gathering all the volume and diversity of information. While they are collected, they must undergo filtering or formatting, eliminating errors and incomplete data. This care is essential so that there is no harm in the following steps.
Data Integration
At this point, it’s time to integrate the data. As they have different characteristics and formats, they must receive specific treatments.
Therefore, validation, acceptance, and security criteria must be defined according to their sources.
Data Analysis And Modeling
This is one of the most critical phases in Big Data, as it is the stage where data begins to transform into information.
To do this, it is necessary to have trained professionals and the support of artificial intelligence technologies to make the work more accurate.
Furthermore, it is vital to research new types of data visualization to make valuable discoveries and ensure better interpretation of information.
Data Interpretation
The data interpretation phase is the one that makes all the investment in Big Data worthwhile. After all, this is where you will get the insights that will guarantee competitive advantages for your business.
With these results, it is possible to easily segment the public and the market, carry out marketing analyses, and measure customer satisfaction. It is also possible to price services and products more appropriately.
Conclusion
As we saw previously, Big Data emerged to facilitate the management of your business. This way, it can increase profits and improve the customer experience and relationship.
Also Read: Big Data Analytics Its Impact On Digital Transformation
